Grow Your Business the Content Marketing WayVivastream
Grow Your Business Organically– The Content Marketing Way! outlines a 6 step content marketing workflow: 1) Create a content plan, 2) Develop content, 3) Optimize content, 4) Edit content, 5) Distribute content, and 6) Measure performance. It emphasizes developing thought leadership positions, testing different content types and styles, and distributing content both on and off your own site. It also provides 5 tips for winning the content marketing war, including testing different words to improve conversion rates and developing a personal style guide.
Web-based writing must consider the reader, as users are not required to remain on a page. It follows the 5 Ws and makes the content writer active. Effective web content is structured, relevant, useful, accurate, credible, findable, current, consistent, and scannable. It also maintains a simple, interesting voice and considers the needs of the user by imagining their demographics and potential barriers to access.
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
Web-based writing comes in many forms, including wikis, blogs, websites, help guides, and newsletters. Effective web writing follows certain principles: it is concise and scannable; puts key information first; and uses simple language, short paragraphs, and clear headings. Research on eye tracking shows that online readers scan pages and do not read word-for-word. The BBC is highly effective at web writing through its short, informative headlines that summarize articles and attract readers. Proper web writing focuses on the needs of readers over writers and keeps content concise and easy to understand at a glance.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
This document discusses best practices for writing web content. It recommends writing in a scannable way using highlighted keywords, meaningful sub-headings, bulleted lists, and one idea per paragraph. Users tend to scan web pages rather than read word-by-word. Headlines should be short, information-rich, and front-load keywords. Teasers are important to entice users to click through and should summarize the story while leaving some details undisclosed. Visual elements like photos and bullet lists can break up blocks of text.
Grow Your Business the Content Marketing WayVivastream
Grow Your Business Organically– The Content Marketing Way! outlines a 6 step content marketing workflow: 1) Create a content plan, 2) Develop content, 3) Optimize content, 4) Edit content, 5) Distribute content, and 6) Measure performance. It emphasizes developing thought leadership positions, testing different content types and styles, and distributing content both on and off your own site. It also provides 5 tips for winning the content marketing war, including testing different words to improve conversion rates and developing a personal style guide.
Web-based writing must consider the reader, as users are not required to remain on a page. It follows the 5 Ws and makes the content writer active. Effective web content is structured, relevant, useful, accurate, credible, findable, current, consistent, and scannable. It also maintains a simple, interesting voice and considers the needs of the user by imagining their demographics and potential barriers to access.
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
Web-based writing comes in many forms, including wikis, blogs, websites, help guides, and newsletters. Effective web writing follows certain principles: it is concise and scannable; puts key information first; and uses simple language, short paragraphs, and clear headings. Research on eye tracking shows that online readers scan pages and do not read word-for-word. The BBC is highly effective at web writing through its short, informative headlines that summarize articles and attract readers. Proper web writing focuses on the needs of readers over writers and keeps content concise and easy to understand at a glance.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
This document discusses best practices for writing web content. It recommends writing in a scannable way using highlighted keywords, meaningful sub-headings, bulleted lists, and one idea per paragraph. Users tend to scan web pages rather than read word-by-word. Headlines should be short, information-rich, and front-load keywords. Teasers are important to entice users to click through and should summarize the story while leaving some details undisclosed. Visual elements like photos and bullet lists can break up blocks of text.
This document discusses various aspects of business communication, including communicating messages effectively, developing and delivering messages, writing business cases, communicating with upper management, and strategies for communication in today's business environment. The document provides guidance on topics such as the communication process, writing emails, developing business cases, relating to upper management, using language of leadership, and writing clear narratives, goals and milestones.
Email guideline and the ABCs of email copyErin Stubing
The document provides tips and best practices for writing persuasive copy and email marketing. It discusses various psychological principles that can be leveraged, such as using authority, social proof, scarcity, and storytelling. Specific suggestions are given for words, phrases, and techniques that grab attention, engage readers, and motivate action. These include using framing, guarantees, questions, personalization, and visual content. The document also covers email best practices like subject lines, previews, calls to action, and list management.
This document provides guidance on how to write effective survey questions. It discusses important steps to take before writing such as determining the objective, target population, key questions to ask, and timing. It then outlines "dos" for writing surveys such as being clear on intentions, keeping surveys short, using words over numbers, and asking actionable questions. "Don'ts" include writing leading, loaded, or assuming questions, using jargon, or double negatives. The goal is to provide concise, unbiased questions to gather accurate feedback.
This document provides an overview of the survey design process. It discusses determining the need for a survey by establishing goals, objectives and expected outcomes. It covers designing survey questions, avoiding biases, pretesting and revising questions. It addresses technical aspects of building a survey such as question types, logic and validation. It also discusses sampling, collecting responses, cleaning data and reporting results. The overall process emphasizes establishing a clear need, designing unbiased questions and using survey results to inform actions.
Reduce your foot-in-mouth moments and communication blunders (and time spent on email) by strategizing your digital and face-to-face interactions. Understand your listener, recognize your own communication barriers, even protect yourself from unsafe interactions with students with this presentation.
Writing your CV & preparing for interview - Information for tax professionalsThe SR Group
The objective of your CV is to gain you an interview either with a potential employer or a recruitment consultant, and to create a positive impression about you in the mind of the
interviewer before you meet.
It is a good idea to split your CV into four sections: personal information, qualifications, employment history and interests.
Organisations interview in many different ways both in terms of style as well as process. As an interviewee you should never assume that each interview will be structured in exactly the same way and you should always aim to improve your interview style through better preparation and understanding of the interview process. Of course, your greatest ally is the recruitment consultant you are working with who will be able to prepare you based on their knowledge of the organisation and role in question.
30 bite-sized writing tips for better eLearning contentAura Interactiva
The document provides 30 tips for writing effective eLearning content. Some key tips include: focus on the audience and their needs; plan the course structure and learning objectives before writing; keep text concise and use formatting like headings, bullet points and images to enhance readability; write in an active voice and avoid industry jargon; and edit thoroughly to improve clarity and remove unnecessary words or sentences. The goal is to engage learners with content that is easy to understand and digest in bite-sized chunks.
This document provides tips for writing effective business emails. It advises taking email writing seriously by considering emails as formal documents. Emails may become official records or be subject to legal discovery. Writers should identify the purpose and audience of the email, use a clear subject line, get straight to the point, identify responsible parties, and proofread carefully before sending. Tone should be professional, courteous, and respectful.
The document provides tips for freelance writers to stay in contact with prospects who are not yet ready to hire. It suggests 10 ideas for regular outreach such as publishing an ezine, sharing helpful articles or success stories, connecting on social media, doing a mini-survey, and inviting prospects to a virtual "lunch and learn" session. Maintaining communication in these ways helps the freelancer remain top of mind for prospects and increases the chances of getting hired when the prospect is ready.
[CXL Live 16] How To Present Your Testing Results to Get Results by Lea PicaCXL
Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.
The document discusses how to determine audience and choose an appropriate writing style. It addresses understanding the audience's knowledge, attitudes, and needs to decide what information to include. It also covers analyzing the writer's purpose, attitude, and the audience's expectations to choose an appropriate role. Finally, it discusses how the relationship between the audience and writer influences the selection of a language level.
This presentation was delivered to the University of Michigan Writers Subgroup of the Communicators Forum. Presenters from the College of Literature, Science, and the Arts Included Matthew J. Adams (Social Media Manager), Lara Zeilin (Editorial Director), and Rebecca Murray (Communications Specialist).
Topics include: Survey results about U-M communications issues | Writing strategically for capital campaigns | Introduction to writing for the web | Managing the many outlets of story sharing
This document summarizes an experiment that demonstrates how easily humans can be influenced unconsciously. It begins by describing how a store owner unintentionally doubled the price of her turquoise jewelry by misreading her own handwriting, which led to the jewelry suddenly selling out. This story is used to introduce the concept of fixed action patterns in animals, where a single trigger activates a preprogrammed behavioral response. The document then describes an experiment where adding the word "because" to a request, even without providing a real reason, significantly increased the likelihood that people would comply by letting the requester copy ahead in line. Like animals responding to triggers, humans also have preprogrammed responses that can be unconsciously activated through subtle linguistic cues.
1. The document discusses how email marketing has evolved for college admissions. While email is no longer a new technology, it remains an important communication tool when used properly.
2. It provides 10 tips for effective admissions email marketing, such as segmenting audiences, personalizing messages, using clear calls to action, and testing subject lines and timing.
3. Overall, the document advocates treating email as a conversation rather than a broadcast by focusing on building relationships and sending relevant, targeted messages to prospective students and their parents.
The document discusses powerful phrases for project managers to use in personal communication. It presents 7 phrases and their benefits: thank you, I don't know, you're right, how are you doing, my personal apology, what do you suggest, and what do you need from me. Using these phrases in personal communication with team members can enable additional ideas, insights, confidence, and a strong cohesive team, which are vital for project success.
This document provides a step-by-step guide for writing an effective blog. It discusses researching trending topics, choosing relevant keywords, coming up with attention-grabbing titles, including backlinks to other sources, tailoring content to specific verticals, formatting for readability, and aiming for a word count of 1,700-2,000 words. The goal is to write blogs that will engage readers and rank highly on search engines. Proper topic selection, keywords, titles, backlinks, readability and length are emphasized as important factors for blog success.
This document provides a step-by-step guide for writing an effective blog. It discusses researching trending topics, choosing relevant keywords, coming up with attention-grabbing titles, including backlinks to other sources, tailoring content to specific verticals, formatting for readability, and aiming for a word count of 1,700-2,000 words. The goal is to write blogs that will engage readers and rank highly on search engines. Proper topic selection, keywords, titles, backlinks, readability and length are emphasized as important factors for blog success.
This document discusses various aspects of business communication, including communicating messages effectively, developing and delivering messages, writing business cases, communicating with upper management, and strategies for communication in today's business environment. The document provides guidance on topics such as the communication process, writing emails, developing business cases, relating to upper management, using language of leadership, and writing clear narratives, goals and milestones.
Email guideline and the ABCs of email copyErin Stubing
The document provides tips and best practices for writing persuasive copy and email marketing. It discusses various psychological principles that can be leveraged, such as using authority, social proof, scarcity, and storytelling. Specific suggestions are given for words, phrases, and techniques that grab attention, engage readers, and motivate action. These include using framing, guarantees, questions, personalization, and visual content. The document also covers email best practices like subject lines, previews, calls to action, and list management.
This document provides guidance on how to write effective survey questions. It discusses important steps to take before writing such as determining the objective, target population, key questions to ask, and timing. It then outlines "dos" for writing surveys such as being clear on intentions, keeping surveys short, using words over numbers, and asking actionable questions. "Don'ts" include writing leading, loaded, or assuming questions, using jargon, or double negatives. The goal is to provide concise, unbiased questions to gather accurate feedback.
This document provides an overview of the survey design process. It discusses determining the need for a survey by establishing goals, objectives and expected outcomes. It covers designing survey questions, avoiding biases, pretesting and revising questions. It addresses technical aspects of building a survey such as question types, logic and validation. It also discusses sampling, collecting responses, cleaning data and reporting results. The overall process emphasizes establishing a clear need, designing unbiased questions and using survey results to inform actions.
Reduce your foot-in-mouth moments and communication blunders (and time spent on email) by strategizing your digital and face-to-face interactions. Understand your listener, recognize your own communication barriers, even protect yourself from unsafe interactions with students with this presentation.
Writing your CV & preparing for interview - Information for tax professionalsThe SR Group
The objective of your CV is to gain you an interview either with a potential employer or a recruitment consultant, and to create a positive impression about you in the mind of the
interviewer before you meet.
It is a good idea to split your CV into four sections: personal information, qualifications, employment history and interests.
Organisations interview in many different ways both in terms of style as well as process. As an interviewee you should never assume that each interview will be structured in exactly the same way and you should always aim to improve your interview style through better preparation and understanding of the interview process. Of course, your greatest ally is the recruitment consultant you are working with who will be able to prepare you based on their knowledge of the organisation and role in question.
30 bite-sized writing tips for better eLearning contentAura Interactiva
The document provides 30 tips for writing effective eLearning content. Some key tips include: focus on the audience and their needs; plan the course structure and learning objectives before writing; keep text concise and use formatting like headings, bullet points and images to enhance readability; write in an active voice and avoid industry jargon; and edit thoroughly to improve clarity and remove unnecessary words or sentences. The goal is to engage learners with content that is easy to understand and digest in bite-sized chunks.
This document provides tips for writing effective business emails. It advises taking email writing seriously by considering emails as formal documents. Emails may become official records or be subject to legal discovery. Writers should identify the purpose and audience of the email, use a clear subject line, get straight to the point, identify responsible parties, and proofread carefully before sending. Tone should be professional, courteous, and respectful.
The document provides tips for freelance writers to stay in contact with prospects who are not yet ready to hire. It suggests 10 ideas for regular outreach such as publishing an ezine, sharing helpful articles or success stories, connecting on social media, doing a mini-survey, and inviting prospects to a virtual "lunch and learn" session. Maintaining communication in these ways helps the freelancer remain top of mind for prospects and increases the chances of getting hired when the prospect is ready.
[CXL Live 16] How To Present Your Testing Results to Get Results by Lea PicaCXL
Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.
The document discusses how to determine audience and choose an appropriate writing style. It addresses understanding the audience's knowledge, attitudes, and needs to decide what information to include. It also covers analyzing the writer's purpose, attitude, and the audience's expectations to choose an appropriate role. Finally, it discusses how the relationship between the audience and writer influences the selection of a language level.
This presentation was delivered to the University of Michigan Writers Subgroup of the Communicators Forum. Presenters from the College of Literature, Science, and the Arts Included Matthew J. Adams (Social Media Manager), Lara Zeilin (Editorial Director), and Rebecca Murray (Communications Specialist).
Topics include: Survey results about U-M communications issues | Writing strategically for capital campaigns | Introduction to writing for the web | Managing the many outlets of story sharing
This document summarizes an experiment that demonstrates how easily humans can be influenced unconsciously. It begins by describing how a store owner unintentionally doubled the price of her turquoise jewelry by misreading her own handwriting, which led to the jewelry suddenly selling out. This story is used to introduce the concept of fixed action patterns in animals, where a single trigger activates a preprogrammed behavioral response. The document then describes an experiment where adding the word "because" to a request, even without providing a real reason, significantly increased the likelihood that people would comply by letting the requester copy ahead in line. Like animals responding to triggers, humans also have preprogrammed responses that can be unconsciously activated through subtle linguistic cues.
1. The document discusses how email marketing has evolved for college admissions. While email is no longer a new technology, it remains an important communication tool when used properly.
2. It provides 10 tips for effective admissions email marketing, such as segmenting audiences, personalizing messages, using clear calls to action, and testing subject lines and timing.
3. Overall, the document advocates treating email as a conversation rather than a broadcast by focusing on building relationships and sending relevant, targeted messages to prospective students and their parents.
The document discusses powerful phrases for project managers to use in personal communication. It presents 7 phrases and their benefits: thank you, I don't know, you're right, how are you doing, my personal apology, what do you suggest, and what do you need from me. Using these phrases in personal communication with team members can enable additional ideas, insights, confidence, and a strong cohesive team, which are vital for project success.
This document provides a step-by-step guide for writing an effective blog. It discusses researching trending topics, choosing relevant keywords, coming up with attention-grabbing titles, including backlinks to other sources, tailoring content to specific verticals, formatting for readability, and aiming for a word count of 1,700-2,000 words. The goal is to write blogs that will engage readers and rank highly on search engines. Proper topic selection, keywords, titles, backlinks, readability and length are emphasized as important factors for blog success.
This document provides a step-by-step guide for writing an effective blog. It discusses researching trending topics, choosing relevant keywords, coming up with attention-grabbing titles, including backlinks to other sources, tailoring content to specific verticals, formatting for readability, and aiming for a word count of 1,700-2,000 words. The goal is to write blogs that will engage readers and rank highly on search engines. Proper topic selection, keywords, titles, backlinks, readability and length are emphasized as important factors for blog success.
The document provides a 7-step process for writing an effective cover letter that highlights relevant experience and accomplishments to address the company's needs. It advises researching the company and position requirements, identifying how your background solves their problems, and drafting accomplishment statements to showcase results and fit. The summary closes with a call to action to follow up and secure an interview.
LASC 197P Unit Four: Engaging with your MajorCLAS Advising
1) Regardless of your major, you will develop skills like teamwork, communication, problem solving, and research through engagement opportunities like clubs, classes, internships, and jobs.
2) Employers are looking for transferable skills rather than specific majors, so opportunities to engage can help you develop and articulate the skills that employers want.
3) You are developing skills for jobs that may not even exist yet, so engaging in opportunities to gain experience will help prepare you for an ever-changing job market.
- LinkedIn is an important professional networking platform, with 85% of recruiters using it to research candidates before considering other tools like Naukri or Indeed.
- Having a complete LinkedIn profile that highlights your skills, experiences, and areas of expertise through relevant content like a portfolio, articles, and blogs can help increase your visibility to recruiters and potential employers.
- Engaging with others on LinkedIn through comments, shares, and group participation also helps expand your professional network and visibility, potentially leading to new opportunities and career advancement.
Customer Service Excellence Programme (Email)DavidGMontague
The document discusses improving writing skills for professional emails and communications. It emphasizes the importance of clearly identifying your audience and using a tone appropriate for them. When composing a document, the document recommends starting with the audience in mind, creating an outline, and using simple language. It also stresses the importance of proper structure using headings, bullet points, and visual elements. Finally, the document notes that proofreading is key to avoiding errors that could undermine professionalism.
This document provides tips for acing a job interview. It recommends focusing the interview on future contributions rather than past experience. Interviewees should research the company extensively and come prepared with stories highlighting how their skills match the job. Interviews should be treated like business meetings where the interviewee is selling themselves as the ideal solution. Thorough preparation is key to answering questions insightfully and closing the sale on the job.
This document provides guidance on developing an effective job search plan through networking. It emphasizes establishing AIM (Attitude, Initiative, Motivation) and outlines strategies for taking initiative in your search, such as researching companies and making contact lists. Networking is identified as the most important component, with tips like asking for referrals and sending thank you notes. The overall message is that an organized, proactive approach that leverages your network is key to finding employment.
The document provides tips for recruiters on effectively messaging candidates. It discusses how to craft engaging subject lines for emails to candidates, the importance of personalizing outreach messages, and involving hiring managers early in the process. It also outlines what candidates find most important in job opportunities, such as compensation, interesting projects, company culture and opportunities for growth.
1. The document provides a career report for an individual identified as an ESTP based on the Myers-Briggs Type Indicator assessment.
2. It outlines how the individual's ESTP preferences may affect their career choice, exploration, and development by identifying preferred work tasks, environment, strengths and challenges.
3. The report then ranks 22 job families and provides lists of the most and least popular occupations for ESTPs, to help the individual identify career paths that suit their preferences.
Top Ten List of Things Learned in Practicumeroper1
This document provides 10 tips for succeeding in the professional world, as summarized below:
1) When writing a resume, tailor your cover letter to the specific company and highlight how you can help them. Use strong action verbs to describe your skills and qualifications, as your resume makes a first impression.
2) Maintaining relationships with media contacts and staying up-to-date on current events through social media is important for public relations professionals.
3) Prepare for job interviews by dressing professionally, researching the company, and maintaining a positive attitude throughout the interview.
Writing for the web is different than writing for print. Web users skim and scan content, move quickly between pages, and are easily overwhelmed. Effective web writing provides concise, scannable content that directly addresses the user's needs and allows them to easily complete tasks. It uses short paragraphs, lists, questions, and other chunking techniques to help users quickly find relevant information.
The document discusses strategies for job searching in a web-based world, including branding yourself online through platforms like LinkedIn and developing a career portfolio using Wix. It provides tips on writing a two-minute presentation, having it critiqued, and using Wordle to visualize it. Resume writing is covered, with advice on gaining experience and answering common questions.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
The document provides tips and advice for developing a career game plan and job search strategy for 2017. It recommends taking time to reflect on your career goals and plan your path forward, spending 80% of time networking and 20% on applications. Specific tips include creating a personal marketing plan focused on target companies, staying motivated during job searches, evaluating your skills, improving resumes and interview skills, using LinkedIn to build professional networks, continuing education, considering relocation, and maintaining a positive attitude.
The BounceBack St. Louis team conducts two day workshops for those in career transition. Day 1 covers conducting a personal skills assessment, finding companies who hire those occupations, searching for jobs, understanding company culture and creating a great resume.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Market smarter from the point of choice #pointofchoiceJennifer Morrow
Be a smarter marketer when you focus your marketing at the point of choice. This webinar guides you to the essential elements that will help you be a more effective marketer. Branding, design, messaging all work together to grab attention and inspire response.
A one-day workshop for business owners and managers to help them be more effective in sales. Addressing marketing and target audiences, communication channels and tactics, content marketing and the four generations in the workplace. Held in Salem, Oregon, sponsored by Job Growers Inc.
Included:
Surprise your audiences to stand out
Speak in their language and from their point of view
Know your audiences and their expectations
Understand the different generations
Use benefits instead of features
Make it simple and easy for people to understand and respond
A one-day workshop presentation on marketing tactics to support a higher return on sales efforts, presented in Salem, Oregon by Job Growers and Chemeketa Center for Business and Industry. Presented by Jennifer Larsen Morrow of Creative Company.
Learn about:
What audiences are looking for
How to frame an audience persona
How to communicate more effectively
The difference between features and benefits
Why to focus on "What's in it for me?"
How to find your "wow!"
This document discusses branding and how to effectively communicate an organization's brand. It covers why branding is important in today's overwhelmed culture with too many choices. A brand provides clarity, visibility, recognition and value. The brand is based on audience perception so it's important to understand different audiences and their generational perspectives. Contact points like websites and newsletters are opportunities to reinforce a brand through consistent visuals and messaging. Developing a brand persona with authentic assets helps audiences recognize an organization.
This presentation to leaders of county associations emphasizes the power of basic brand principles for clear communication to multiple audiences. Government associations must communicate value.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. Writing for the Web
OREGON EMPLOYMENT DEPARTMENT
Eola Viticulture Center | March 31, 2015
Chemeketa Center for Business and Industry
Jennifer Larsen Morrow, Creative Company
2. Writing for the web is different.
What we’ll cover today
• Online behavior – what’s
different?
• Who’s looking/searching?
• Writing to be understood
• Tools and methods
• Wrap up and questions
4. Online behavior
Today’s audiences are
different.
Write to be found.
Write to be understood,
quickly.
Online. Mobile.
Mapped. Yelped.
Shared. Streamed.
Texted. Emailed.
5. Online behavior
• 85% of American adults are online.
• 88% of internet users conduct research online.
• 72% of American adults who
are online use social sites.
• Consumer review sites like Yelp
are growing exponentially
• Obsession? 23% of Facebook users
check their accounts five or more
times every day.
7. Today’s web searchers are
impatient, scan rather than
read, and click away quickly if
what they’re looking for isn’t
easy to find.
8. We don’t read, we scan
Eye tracking
What draws the eye?
General scanning behavior:
• Faces and strong color elements
• Headlines, subheads and captions first
• Indicators, arrows
• People photos should face in to the
content
11. Search results
Meta data
Page titles and page descriptions
that show up as the result of a
search are the meta data.
Google will pick up the page name
and opening text, if meta
descriptions have not been added.
(150 characters/spaces)
12. Page title / headline
Page description –
or the page intro
Summarize what’s
on the page
(150 characters)
13. Common language
Helps SEO
Basic search engine optimization, using
common language vs. technical
language.
it’s about the user/reader, not about you.
Help them find you.
16. 88% of internet users conduct research online
More than half of online searches are on mobile
Online behavior
By a show of hands …
Who uses the internet to
research before making a
decision—to compare, check
reviews, learn, research,
follow up?
17. Who is looking?
Understand your readers
• Get clear about your audiences to
write more effectively
• Why do they want this information
/ data you’re providing?
• Whether economists, the media or
business owners, what do they
need and want?
18.
19. Who is looking?
Extract highlights
• Highlights and key points first
• Pull out stats, facts, figures to
summarize as a sidebar
• What will they do with the
information you provide?
• “What’s in it for me?”
21. Tip:
What is the article about?
What is the article REALLY
about?
>>Answer the second
question several times – each
response will improve upon
the previous one – a more
refined answer will give your
article laser-like focus
Example:
This article is about tips to
create better content.
This article is REALLY about
how to avoid mistakes many
writers make in creating their
leads and how to craft better,
reader-worthy leads.
An Editor’s Rant: 7 Questions Every Writer Should Be Asking, Ann Gynn, Content Marketing Institute
24. Graphs and charts to illustrate text
• Descriptive titles
• Keep charts simple and easy to scan
Break up text
• Bullets and sub-heads as highlights
• Short text and paragraphs
• Decks and pull quotes
Think visually
25. Deck:
Larger text, after the
headline, introduction
and summary (can
end up as meta
description)
Pull quote:
Larger text, italic, big
quote marks. Visually
separate from body
text
26. Deck:
Introduction, set the
stage, highlighted
Break up text:
Bullets, bold opening
to help scanning
Conversational
subheads instead of
labels/titles
27. Jargon …
Professional shorthand?
• Right-Wing
• Flip flopper
• Bailout
• Pro-Choice
• Greenwashing
• Lame duck
Or gobbledygook?
• “Tax liability” vs. “the tax you
owe”
• “Your estimated response
time” vs. “We expect to mail
them to you by …”
• “no cost, objective
counseling” vs. “free financial
counseling”
Say "shall" if you must: U.S. government jargon lives on
http://www.reuters.com/article/2012/04/12/us-usa-government-language-idUSBRE83B1MJ20120412
28. Headlines
Does your headline deliver?
Encourage reading?
Intrigue or inform?
Or is it a “label”
Ex:
Training Resources
Vs.
Build and train your team
TIP
You’ll only have frustrated
and disappointed readers if
your headline (and your lead)
has little, if anything, to do
with the rest of the article.
An Editor’s Rant: 7 Questions Every Writer Should Be Asking, Ann Gynn, Content Marketing Institute
29. What’s in a glance? Subheads
TIP
Read your subheads as
standalone copy.
• Do they tell the story?
• Do they hit on every key point?
• Are they grammatically parallel
(i.e., if you use a verb as the
first word in one, use a verb as
the first word in all)?
• Adjust accordingly.
Readers skim.
They are likely to glance
beyond the lead to read the
subheads or bolded phrases.
Write subheads that clearly
map out your piece and can
(almost) stand on their own.
An Editor’s Rant: 7 Questions Every Writer Should Be Asking, Ann Gynn, Content Marketing Institute
30. Would I read this?
Don’t forget to be a reader.
Walk away. (coffee?)
Now, with fresher eyes, read
your lead.
Would you want to read this
article?
Be brutally honest.
If the answer is no, revise and
read again.
TIP
If you still can’t craft a good
lead, revisit the angle.
What needs to change so you
can write something your
audience would want to
read?
An Editor’s Rant: 7 Questions Every Writer Should Be Asking, Ann Gynn, Content Marketing Institute
31. Deck or “nut graph”?
The single sentence or
paragraph lets readers know
why this article is relevant and
valuable to them today.
The nut graph sets the stage.
TIP
Write a nut graph (some
writers find it’s helpful to
write it first so they always
stay on topic). Incorporate
the nut graph in the first three
to five paragraphs.
An Editor’s Rant: 7 Questions Every Writer Should Be Asking, Ann Gynn, Content Marketing Institute
32. • Active headline
• Strong photo
• “What’s in it for me?”
• Deck to introduce
• Visual categories
McMinnvilleBusiness.com
The quality of your workforce drives
the success of your business. Whether
you're looking for new employees or
skilling up your current staff, we have
plenty of resources. Talk to us about the
people who will help you thrive.
35. Don’t forget to proof
Spell check doesn’t catch
• Buy vs. but
• There vs. their
• Went vs. want
• Pubic vs. public
Ensure correct usage
• There, their, they’re
• Your, you’re
• Ensure vs. insure
• More than vs. over
36. Question yourself
What does this REALLY
mean?
Even if it sounds good at first,
how can you write to explain
it more clearly
• Quality … what does that
mean?
• Service … what does that
really mean?
Needs? NO …
• Objectives
• Goals
• Interests
• Plans
Or … ?
38. • Shorter paragraphs
• Fewer sentences in each paragraph
• Fewer words in a sentence
• Simpler words
• Set “readability statistics”
Flesch – Kincaid Scale
40. Your Goal
• Readability above 60, as close to 100 as
possible
• Grade level around 6th grade, can be higher
for technical information
Simplify words:
• Loan vs. financing
• Buy vs. purchase
Test/rewrite, run the score a few times to see
what drives it down. Your writing will improve!
Flesch Reading Score
41. Active voice means that the subject is performing
the action in the sentence:
Passive voice means the subject is receiving an
action by someone or something else:
Active sentences push your point across more
succinctly and simplify word count
Flesch Reading Score
42. Don’t forget the Thesaurus
Mix up words, don’t repeat
How many different ways can
you say the same thing?
Vary the language to keep it
interesting
• Learn, review, discover, find,
read, explore, realize, notice,
find out, absorb, study
44. Example 1: Original text
Surviving a Layoff
You’ve gotten the news that you’re being laid off and whether your
last day was today or is a month from now, this website is designed
to help you through this transition. Here you will learn how to file
for unemployment, update your resume and cover letter, adjust
your budget until you find a new job as well learn about the various
safety nets available to you and your family.
The most important thing you need to realize is it’s not your fault.
Flesch readability score 62.5 / 11.4 grade level
45. Example 1: Issues
Surviving a Layoff
You’ve gotten the news that you’re being laid off and whether your
last day was today or is a month from now, this website is designed
to help you through this transition. Here you will learn how to file
for unemployment, update your resume and cover letter, adjust
your budget until you find a new job as well (as) learn about the
various safety nets available to you and your family.
The most important thing you need to realize is it’s not your fault.
Extraneous phrases. Run on sentences. Too many words. Errors. They already know
they’re on a website, you don’t need to tell them. Get to the point. Active and direct.
46. Example 1: Revised text
Get through a layoff.
You’re being laid off. Whether your last day was today or is a
month from now, we’re here to help. Learn how to file for
unemployment and update your resume and cover letter.
Discover how to adjust your budget until you find a new job.
Learn about the safety nets available to you and your family.
Remember--it’s not your fault.
Flesch readability score 75.9 / 4.9 grade level
47. Tips
Look for “and” … are there two sentences instead of one?
Look for “ing” … how can you rephrase to eliminate, make it
active?
• Test vs. testing, assess vs. assessing
• Example: If that employee is successful at performing those
“skills” at your workplace and they score “high” on the test, it
may indicate that the test has validity at assessing skills needed
by your business.
• Revised: Have a current employee who demonstrates the skills
you’re testing for take the specific test. If they score “high,” the
test is a fit for the skills you need.
48. Simplify: eliminate prepositions/phrases
• In, on, from, to, with, for
Benefits and outcomes instead of labels and
descriptions
Details and examples vs. generalities
Conversational where appropriate
Tips
49. Simple and direct, get to the point
• Don’t state the obvious, “this website is for …”
Avoid “default” words that are over-used and
meaningless
• Quality, service, enjoy, needs, solutions
Simplify language, avoid the big words or buzz words
• Innovative solutions, wide array, achieving, aligning
Broad and general terms don’t provide as much meaning
as specifics
Tips
50. Example 2
We … aspire to advance
innovative workforce solutions
by seeking out and aligning
resources to achieve better
outcomes for businesses and job
seekers. We convene a wide
array of public and private
partners, achieving common
purposes, critical to community-
based solutions for regional
workforce challenges.
Flesch Score 17.7 / 16.1 grade level
How many more buzz words
could be crammed in?
What does this really mean?
What other words could tell
the story more clearly?
52. Original:
Business Services Program
Through the Business Services Program, all local Job Service
offices provide enhanced services to business customers that
go beyond the traditional labor exchange of matching job
seekers to employer's openings. In Montana, a large majority
of the businesses are small operations, lacking human
resource departments. This provides an opportunity for Job
Service staff to fill an unmet need for many of our business
customers by providing employment law resources and
referral information.
Flesch Score 22.6 / 16.0
Example 3
53. Revised, V1:
Human Resource Services for Businesses
Many businesses in Montana don’t have human resource
departments. Staff at local Job Service offices can provide
employment law resources and referrals. Count on us to go
beyond matching job seekers to job openings.
Flesch Score 51.0 / 8.9
Example 3, Revised V1
54. Revised, V2:
Human Resource Services for Businesses
Many small businesses don’t have employment law experts on
staff. Local Job Service offices can fill that gap with resources
and referrals. Rely on our staff to go beyond just matching job
seekers to job openings.
Flesch Score 65.4 / 7.1
Example 3, Revised V2