This PPT is regarding Social Media Marketing.

1. Why LinkedIn
• We know a lot of us must be aiming for a Job
after graduation or may be masters also. But
Trust me this lesson will help you forever. For
any profession be it Job, academician, or even
if you want be a YouTuber .

2. The next slides are very
powerful be careful!. It
can increase your
visibility.

3. Understand why it is important?
.• Understand why it is important.
• According to a research ^1
• 85% of recruiters go to LinkedIn before looking at any other recruitment
tools such as Naukri, Indeed.com etc.
• LinkedIn is the only platform which can help you clearly define all your
skills & Experience.( in short digitize your CV in much creative way )
• It Helps you in building you your own personal to showcases your
experience and area of expertise at a global Platform
• It gives you an opportunity to turn relationships(connection) into
opportunities as you get chance to get connected to various employers
and it depends on your activities that how much influence you can leave
on them and take maximum opportunity to advance in your career
• It also helps you gets more insights in terms of preparing for various
interviews and get chance to be updated with the latest trends happening
in your desire market

4. How to increase your visibility on
LinkedIn

5. Content
1. Make a profile
2. Put a photograph (most important)
3. Update it with relevant content
4. Make a good portfolio related to your field
5. Add a volunteering experience
6. Add what you are doing
academically/professionally
7. How to sell-your self at LinkedIn.
8. How to be at the top 10 rank in the search list.

6. Profile
• It is very easy to make profile on LinkedIn

7. Profile Photo ( No Selfie :P )
• It has to be very professional and should show
a positive image of your personality

8. Relevant Content
• Quality and quantity is what matters.
• But what is content and why is it important?
• Content is Your profile description , Your
portfolio, it can be your article/Blog which is
relevant or matches your field of job title or
interest.

9. • Here the Corporate relation head is a part of content which
says I am a doing this job
• Many people write attractive lines such as “helping start-up
raise funds ” this way, they attract visitors since it gives a
curiosity to them if they are interested in start-up ecosystem

10. Write article and Blogs
This way I have followers and People can read my blogs and if they find them
interested they may also send you connection request.

11. why is it important to have good
content?
• When recruiters search for people on LinkedIn
they just type on the search console “Job title”
such as “ research analyst” the top research
analyst are shown on the search list. The
chances are that the recruiter may click the 1st
five profile to view their skills in order to recruit
them. You can see the example on the next slide

13. The content also says Why you?
The content ( description about yourself, past
experience) Shows what you can offer to employers
• But how ?
• By writing a very good portfolio about you
I will explain about the portfolio on next slide
• By showing your skills and endorsement done by
others. One of the most powerful way is to get
recommendation from your employer.

14. • So you must be thinking I am just a student
how can I have a portfolio of my work?
• Friends you are already working with
ReachingSky Foundation
• Here is a powerful technique which I am giving
you.
• Write everything you have done so far with
RSF and your future work with RSF. Write it on
your profile of LinkedIn

15. •But why ?
• How can working at an NGO be
beneficial ?

16. Benefits of working in NGO
Lets understand what are the benefits of working at Reaching Sky Foundation
• Companies value more to those who work for a social cause. They know that
people who have worked at any NGO are skilled in terms of team work
• the Corporation for National and Community Service, a federal agency that
promotes volunteerism, tracked more than 70,000 jobless people between 2002
and 2012 and found that those who volunteered had a 27% better chance of
finding a job than those who didn’t.
• Networking
• Employers often prefer to interview people who are employed in some capacity.
So listing a volunteer position on your resume under “Current Employment” will
prevent a hiring manager from thinking you’re jobless.
• SEEK as part of the 28th International Volunteer Day, the research indicates that
volunteering is a career selling point because:
1. It found that 83 per cent of people believed volunteering improved experience
and skills,
2. 69 per cent said it helped them learn new skills both technical and soft

17. • Now the question is who will be on the top 5
or 10 in the search list and how ?
• The answer is LinkedIn helps a searcher by
providing him /her relevant profiles whom he
is looking for. Such as “research analyst”

18. Here is an example
• When I say relevant it means the profiles
whose headline/ Profile description is
matching with the search keywords or it may
match with the words which people have used
in their blogs on LinkedIn.

19. Out of 3 you select 1

20. If you click people with title

21. When people click the second option that is
“group with the title” you will see this

23. But what is the use of it?
• You can click and ask the group admin to add
you . What happens here is that you can share
your blogs and your views on the comment
and when you do that people may
like/comment or forwards your shared
information which can ultimately make your
very strong visibility strong