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User testing Tips ‘n techniques for user testing on a shoestring
[object Object],[object Object]
No battle plan survives contact with the enemy Helmuth von Moltke (the Elder)
Why
Would this design have survived?
 
User testing should not be a luxury
Getting real (iQ Style) Web applications and websites are  designed for real people.  The best way to measure their success or failure is by  testing with real people .
However, you  don’t   have the money or resources to hire usability consultants or conduct full-blown usability tests
Benefits of user testing If you are building an app for a client, i.e. not yourself, then it's  something that you can charge for. I f you're building it for your company, it can  remove the HiPPO effect . If you're a start-up, it can inform  important design decisions
How
Does it work?
The who Friends and family Co-workers Students Recruit through an agency
The what: paper prototyping
The what: paper prototyping
The what: HTML prototypes
User test lab
User test lab
User test lab
User test output
Key tips ,[object Object],[object Object],[object Object],[object Object]
Kaizen (continuous improvement)
 

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