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Prototyping Services

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Prototyping Services

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When you work on a new product or service or introduce a new product feature to your customer base, it`s very likely that your product concept and design will be based heavily on assumptions. Is that a problem? Well, often you start guessing how your target user wants to use a service or product and around those assumptions, you start designing. No surprise, many products or product features fail after their launch. Users find them difficult to use or even worse won`t get at all why they should use your product. In my input session, I will show you, how you can test product/service assumptions early with simple prototyping and testing. In the hands-on workshop, you will work on and test a simple paper prototype.

When you work on a new product or service or introduce a new product feature to your customer base, it`s very likely that your product concept and design will be based heavily on assumptions. Is that a problem? Well, often you start guessing how your target user wants to use a service or product and around those assumptions, you start designing. No surprise, many products or product features fail after their launch. Users find them difficult to use or even worse won`t get at all why they should use your product. In my input session, I will show you, how you can test product/service assumptions early with simple prototyping and testing. In the hands-on workshop, you will work on and test a simple paper prototype.

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Prototyping Services

  1. 1. PROTOTYPING SERVICES Rakuten Osaka 21/10/2017 How to test assumptions with paper prototyping Mandy Meißner
  2. 2. ABOUT ME Mandy Meißner Freelance UX & Service designer based in Kyoto
  3. 3. PAPER PROTOTYPES Why should you test your product or service with a prototype before launching it?
  4. 4. Source: http://digitalbaobab.com/why-digital-products-fail/
  5. 5. ABOUT FAILING 75 % of new services or products fail. The estimated costs of failed services worldwide are 3 Trillion $. Source: znet, Shikhar Gosh
  6. 6. THE PROTOTYPE A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from. Source: wikipedia
  7. 7. TEST YOUR ASSUMPTIONS Validating your ideas... is a wise move no matter how confident you (and your team) are about potential. Heather McCloskey
  8. 8. ITERATING Prototyping is an essential part of an iterative development process Where there are loads of different methods and tools for prototyping. Paper prototyping is especially beneficial for early stage testing.
  9. 9. THE PAPER THING Paper is cheap. Everyone can draw.
  10. 10. Source: Dan Roam
  11. 11. FROM 0 to 100 How do I build a paper prototype?
  12. 12. WHAT ? FOR WHOM An shopping app for busy mothers is very different than a service for elderly that need help with doing the groceries. Think about, who is your target group.
  13. 13. THE JOURNEY Write down the necessary tasks from a users perspective.
  14. 14. DRAW THE PROTOTYPE Concentrate on the most necessary tasks, the user has to perform to get his/her work done. Thinks of patterns like a landing page, sign up oder checkout.
  15. 15. Source: uxintensive
  16. 16. FACILITATING A TEST After you finished your prototype. It´s time to prepare some questions and find users to test your prototype with.
  17. 17. FIND YOUR TARGET GROUP Think again, for whom are you designing? Where can you find this group? An easy access are friends and family but they might be biased. Also internet forums are a great place to find your target group.
  18. 18. THE QUESTIONNAIRE With a paper prototype you are facilitating a qualitative user test. Focus on the „Why“. You want to find out, if your interviewee understands your service idea and the basic flow of the prototype.
  19. 19. HELPFUL PATTERNS „I don’t understand why…” Why do you think it looks like this? „I don`t know how this got here.” How do you think this got here?
  20. 20. START TESTING The good thing: you`ll get better with every test...
  21. 21. Source: http://unicornux.co/quick-steps-to-integrate-usability-testing-into-your-work-flow/
  22. 22. THE CHALLENGE Build a new digital service/product for ... that ... but have no time ...”
  23. 23. INSTRUCTIONS 1 Ask for the users first impression How would you use this service/product? Please show me where you would click/tap first. What do you think this service/product is for? 2 Let the user show you how he/she would navigate Where would go next? What would be your next step? 3 Ask for a final feedback Would you use it? Why? Why not?
  24. 24. THANK YOU.

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