MCD Pres


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  • Ask questions while logging on to GoToMeeting Tell audience what you are going to do during today: Presentation, Actual Dealer Results, and Pricing at the end. It’s the old Tell em what you're going to tell ‘em…tell ‘em….and then tell ‘em again! Introduce the card and talk about customization, quality, magnetic stripe, embossing & expiration date Pull up References and Results & explain how to read it Keep Presentation moving forward, keep audience engaged, status checks, ask questions to check their temperature & stay in control Things to ask a dealer or his management team: How is your month shaping up? How are sales? How is service business? What kind of marketing do you typically do each month? What works for your dealership? What has not worked? What kind of service marketing do you do? How many new and used do you sell per month? How many service bays do you have? What is your clientele like? Affluent area? Or depressed area?
  • 4 types of email communications Just like your grocery store “Club Card” Real Time delivery of savings statements – improves the value of the card with the customer 2 months, 1 month, 2 weeks, and 1 week = Expiration emails Email append service - .50 cents per match = OPT in emails! Less than 1% opt out due to the nature of the emails. Very informative – non-sales emails are welcomed
  • Our USB plug in card readers affix on to your monitors with velcro. the card readers work in conjunction with our gift card transaction software While already having an understanding of the service drive process, MCD created this software and process to be extremely quick & easy to use All the advisor does: Swipe, RO#, ask for an email address, Save and Close
  • Explain the set-up process What can the dealer expect? Timeframes Explain how to get started 3 docs: DMS Form, PO and enrollment – its quick, simple and easy! 25cents per month per household for our program! 2 ways to do business: Single Drop vs. Multi drop campaigns Can you use more business? Is your drive capable of handling 100 more RO’s per month?
  • MCD Pres

    1. 1. Savings Card Program
    2. 2. Existing Customers Lost Customers New Customers To increase the overall customer traffic for your business. OBJECTIVES: SAVINGS CARD CAMPAIGN RETAIN RECAPTURE ACQUIRE
    3. 3. <ul><li>Acquire & Clean Customer Data </li></ul><ul><li>Append Customer Emails </li></ul><ul><li>Determine Exclusive Market Area </li></ul><ul><li>Reserve Prospect Data </li></ul>TARGET: SAVINGS CARD DATABASE Exclusive Market Area
    4. 4. Market Exclusivity: 1 Savings Card per household
    5. 5. 15+ emails per customer annually Includes Subscription Management CAMPAIGN: EMAILS Announcement Expiration Monthly Reminder Statement Savings
    6. 6. <ul><li>Quick & Easy to Use </li></ul><ul><li>Adaptable to any Service Drive Process </li></ul><ul><li>Instant Value & Credibility with customers </li></ul>TRACKING: SOFTWARE
    7. 7. $2.98 per household 10% deposit on Savings Card Order for exclusive market reservations $3,450 one time cost $995 additional cost for each separated franchises under same rooftop <ul><li>Admin </li></ul><ul><li>Database updates </li></ul><ul><li>Email append </li></ul><ul><li>Tech Support </li></ul><ul><li>Ongoing Training </li></ul><ul><li>Performance Reviews </li></ul><ul><li>Account Management </li></ul><ul><li>Campaign </li></ul><ul><li>Household Exclusivity </li></ul><ul><li>Savings Card Mailers </li></ul><ul><li>Savings Card Invitations </li></ul><ul><li>Standard Class Postage </li></ul><ul><li>Email Follow Up System </li></ul><ul><li>Sales Leads / CSI Surveys </li></ul><ul><li>Real-time Reports </li></ul><ul><li>Enrollment </li></ul><ul><li>Savings Card Database </li></ul><ul><li>Email Append </li></ul><ul><li>Campaign Design </li></ul><ul><li>Software & Hardware </li></ul><ul><li>Training & Installation </li></ul><ul><li>Consultation Meeting </li></ul>INVESTMENT $195 per month
    8. 8. NEXT STEPS: GETTING STARTED <ul><ul><li>Enrollment: 3 Forms & Payment </li></ul></ul><ul><ul><li>Set-Up: Database, Design, Install </li></ul></ul><ul><ul><li>Consultation: Campaign Strategy, Finalize Order </li></ul></ul><ul><ul><li>Training: 2-3 25 minute sessions </li></ul></ul><ul><ul><li>Start Swiping </li></ul></ul>7 Day Market Freeze “ No Contracts!”