This document discusses the possibility of standardization, self-governance, and self-regulation in the affiliate marketing industry. It addresses the need to satisfy all parties involved, including networks, merchants, affiliates, and agencies. Several speakers then discuss issues like affiliate approval processes, fraud prevention, lead generation campaigns, brand bidding, and the use of spyware and adware. Overall, the document examines current problems and potential solutions for improving oversight and best practices in the affiliate marketing space through voluntary cooperation between industry players.