The document outlines 5 ideas for creating promotional materials for a homeless charity called SASH. Each idea discusses the images, color scheme, fonts, and layout that would be used. The images would include faces, depictions of homelessness, feet, signs, and simple images. The color schemes pair darker colors like black, grey, and blue with brighter colors like green, orange, and yellow. The fonts selected are simple and easy to read. For each idea, the layout proposed is a poster, with the goal of making the images and text stand out.