The document describes Irn-Bru, a Scottish carbonated soft drink. It notes that only two people know the secret formula of its 32 flavors, which is kept locked in a vault in Switzerland. The drink contains carbonated water, sugar, citric acid, flavors including caffeine and quinine, and colors. Potential slogans are provided, but the writer decides not to use them and instead relate the slogan to their energy drink design featuring a light bulb. Font options are experimented with and analyzed for suitability relating to energy and catching attention from a distance. Packaging designs are also considered.

1. Task 5

2. Copy Development
Descriptions of irn bru 32
How would you describe the essence
of a flavour that only two people in the
world know? One that is such a closely
guarded secret that it is held under
lock and key in a vault in Switzerland?
A taste so precious, so unique that it is
our chairman Robin Barr, and he
alone, who blends the unique
combination of 32 flavours that can be
savoured in every sip? There is only
one word to describe it.
Phenomenal
And if you didn’t get that right you’ve
clearly been drinking something else.
So go and de-tox your mouth with a
can of IRN-BRU immediately
Ingredients
•
•
Carbonated water, sugar
(carbohydrate), citric acid, flavourings
(including caffeine and
quinine), preservative (E211), colours
(E110, E124), ammonium ferric citrate
(0.002%)
Typical values per 100ml: Energy – 182 kj
/ 43 kcal, Protein – Trace, Carbohydrate –
10.5g, Fat – 0g
Slogans
•
•
•
•
Just as good as the original
You’ve never tasted anything so good
You will never know what it is but you’ll love it
Switch on your brain

3. Copy analysis
“Just as good as the original”
“You’ve never tasted anything so good”
“You will never know what it is but you’ll love it”
I m not going to use any of these slogans that I have thought of because I don’t think that
they are good enough for my work as it needs to be professional. I am designing my energy
drink to represent light blub because that is a source of energy, therefore I want to relate my
slogan to my design.
“Can you find your fan can?”
“Start your day with your favourite celebrity”
“who are you buying today?”
My second idea for the irn bru cans is to make a series of can related to different
celebrities. These are com of the slogans I could use relating to the fan cans.

4. Font experiment
Royal Rumble, Dafont.com
Bad Grunge, Dafont.com

5. Font experiment
NHL ducks, Dafont.com
Chum, Dafont.com

6. Font analysis
I think this font is good because it is bold and you can see if from afar, which is
good to catch peoples attention. I also like the effect of the font it has an army
effect, and those who are in the army need energy to get through the day, like
those who need the energy drink. I am going to use a second font for my slogan
because I think that it will make it stand out more, and I chose the specific font for
my slogan because I think that the font matches with the text.
I think this font is good because it has the effect that it is speed and you can relate
that to energy like the drink. I think that it also stands out from afar to catch
peoples attention.

7. Font readability
IRN BRU
IRN BRU
IRN BRU
IRN BRU
IRN BRU
IRN BRU
IRN BRU
IRN BRU
IRN BRU

8. Product Development
IRN BRU
32
32
IRN BRU
IRN BRU
CANS
32
I
R
N
32
B
R
U

9. Product Development
Other Packaging
IRN BRU
IRN BRU
32
32
IRN BRU
32
IRN BRU
I will use the shape of this product as mine because it looks more creative.