Developing Digital Presence<br />By Lisa Harris<br />University of Southampton<br />20th July 2010<br />Laureate/Universit...
Lisa Harris<br />Teaches Digital Marketing at the University of Southampton  <br />Programme Director for the MSc in Digit...
Session Plan<br />Rationale for the development of “digital presence”<br />Review of our experiences at Southampton<br />S...
What is digital presence?<br />     “Digital Presence” or “Personal brand” refers to the active management of online activ...
How social media has helped my work<br />Developing new contacts (joint article in progress with BCU, guest speakers)<br /...
How many of these activities are you developing…?<br />
Where are you now?<br />
How do you mainly use social media?<br />
Rationale<br />Entrepreneurial activity increasingly involves understanding how today’s networks work and how to deploy th...
21st Century Careers (JISC, 2009)<br />Competition for employment in a global knowledge economy<br />increased levels of s...
“Digital presence” is about branding...<br />According to Olins (2003), a brand is “a symbolic embodiment of all the infor...
Linchpin<br />
“Life-wide” and “life-long” learning<br />
Digital Presence Workshops<br />
Southampton Initiatives<br />Optional careers sessions from 2008<br />Student blogs to support personal tutor/tutee relati...
Bloom’s (Digital) taxonomy<br />
Ideas for digital presence in the UOL MBA<br />As part of the introduction to online study?<br />As a optional supplement ...
Any questions?<br />My final question to you – what are YOU going to do to help develop your own digital presence?<br />Qu...
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Liverpool MBA Tutor Conference

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Liverpool, 20th July 2010

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Liverpool MBA Tutor Conference

  1. 1. Developing Digital Presence<br />By Lisa Harris<br />University of Southampton<br />20th July 2010<br />Laureate/University of Liverpool Conference<br />
  2. 2. Lisa Harris<br />Teaches Digital Marketing at the University of Southampton <br />Programme Director for the MSc in Digital Marketing. <br />Qualified e-tutor for the University of Liverpool online MBA. <br />Lisa has run a research project with Alan Rae called ‘Punch Above Your Weight’ which tracks how small firms promote themselves, network and grow their businesses using Web 2.0 technologies. <br />Running various projects to integrate aspects of open learning into the MSc curriculum at Southampton <br />Lisa’s current work is investigating the growth of digital presence for career or business development<br />
  3. 3. Session Plan<br />Rationale for the development of “digital presence”<br />Review of our experiences at Southampton<br />Suggestions for helping UOL MBA students to develop their digital presence<br />
  4. 4. What is digital presence?<br /> “Digital Presence” or “Personal brand” refers to the active management of online activities such as collaboration, networking , reviewing and content creation in order to “stand out from the crowd” in today’s job market.<br />https://www.surveymonkey.com/s/2HRF7G3 (link to our social media usage survey)<br />www.lisaharrismarketing.com<br />www.twitter.com/lisaharris<br />www.uk.linkedin.com/in/lisajaneharris<br />www.delicious.com/lisaharris1<br />www.slideshare.net/lisaharris<br />
  5. 5. How social media has helped my work<br />Developing new contacts (joint article in progress with BCU, guest speakers)<br />Sourcing newly published articles, calls for papers and relevant events to attend<br />Tracking and commenting on the blogposts of key contributors to the field<br />Keeping in touch, real time, with project participants and other key contacts<br />
  6. 6. How many of these activities are you developing…?<br />
  7. 7. Where are you now?<br />
  8. 8. How do you mainly use social media?<br />
  9. 9. Rationale<br />Entrepreneurial activity increasingly involves understanding how today’s networks work and how to deploy them effectively, both online and offline<br />Building and maintaining digital presence in this way is becoming a critical aspect of business development – people will google you <br />It is essential to make sure that the nature of the information displayed online is going to encourage rather than discourage potential customers, partners etc (Harris and Rae, 2009) <br />Good online networkers also tend to be good offline communicators (Harris and Rae, 2009)<br />Browne et al (2008) found that poor digital skills by staff were inhibiting change in teaching styles at universities<br />
  10. 10. 21st Century Careers (JISC, 2009)<br />Competition for employment in a global knowledge economy<br />increased levels of self-employment and portfolio working<br />growth of multi-disciplinary teams focused on specific tasks whose members might be physically located anywhere in the world <br />life within a networked society <br />blurring of boundaries between ‘real’ and ‘virtual’, public and private<br />increasingly ubiquitous use of digital technologies. <br />
  11. 11. “Digital presence” is about branding...<br />According to Olins (2003), a brand is “a symbolic embodiment of all the information connected to a company, product or service”. <br />Chris Brogan (www.chrisbrogan.com) notes that a strong personal brand is a mix of reputation, trust, attention, and execution:<br /> “A personal brand gives you the ability to stand out in a sea of similar products. In essence, you’re marketing yourself as something different than the rest of the pack.”<br />
  12. 12. Linchpin<br />
  13. 13. “Life-wide” and “life-long” learning<br />
  14. 14. Digital Presence Workshops<br />
  15. 15. Southampton Initiatives<br />Optional careers sessions from 2008<br />Student blogs to support personal tutor/tutee relationship from 2009<br />Undergraduate Digital Marketing module – development of online communities by student groups using blogs, Twitter, YouTube and Facebook (from 2008, assessed by oral presentation)<br />Integration into Intro to Marketing and Digital Marketing Comms modules from Sept 2010<br />Blog, Delicious, Netvibes, PBWorks<br />
  16. 16. Bloom’s (Digital) taxonomy<br />
  17. 17. Ideas for digital presence in the UOL MBA<br />As part of the introduction to online study?<br />As a optional supplement after completing the programme?<br />Activities integrated into relevant modules?<br />Staff development?<br />Develop a community (within Blackboard!) where students and staff can volunteer to complete surveys, or be interviewed by others who are researching various aspects of the online learning experience?<br />
  18. 18. Any questions?<br />My final question to you – what are YOU going to do to help develop your own digital presence?<br />Quick wins (think about which media suit your style best)<br />Longer term plan<br />

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