The document outlines a digital marketing strategy, emphasizing the development of buyer personas over a 3 to 5 year period. It includes components such as strategic business objectives, content channels, keyword terms, and key performance indicators (KPIs). It also identifies critical moments in the buyer's journey, such as the zero moment of truth and first and second moments of truth.

1. Digital Marketing Strategy (Buyer Persona Spring) for ___________________________________________________________
Date: ___________________________________________________________ Completed by___________________________________________________________
Strategic
business
objective for 3/5
years
Channels Content Strategic Keyword
Terms
Data / KPIs Buyer persona
Stimulus

   
ZMOT

  
1st moment of
truth

  
2nd moment of
truth

  