Making a Digital and Social Media Marketing MOOC: Lessons for university-industry interaction
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The #passion4digital MOOC has taken new levels of interaction between industry and university collaborations. Five Universities and five companies worked together to develop Digital Marketing practitioners of the future. All free of charge for the student working with Iversity.org platform. Slides related to the paper presented at the UIIN Conference 2016 in Amsterdam on 3rd June. Authros Gordon Fletcher Tahir Rashid University of Salford Bartłomiej Kurzyk University of Lodz
![#passion4digital
Making a Digital and Social
Media Marketing MOOC:
Lessons for university-industry
interaction
Aleksej Heinze
Gordon Fletcher
Tahir Rashid
University of Salford
Bartłomiej Kurzyk
University of Lodz
This project has been funded with support from the European Commission. This publication
[communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
http://mastersindigitalmarketing.org
3rd June 2016 (Conference day 3): E-learning & Collaborative PhDs track 13:45 - 15:15](https://image.slidesharecdn.com/passion4digital-mooc-uiin-2016-160603185228/85/Making-a-Digital-and-Social-Media-Marketing-MOOC-Lessons-for-university-industry-interaction-1-320.jpg)
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Making a Digital and Social Media Marketing MOOC: Lessons for university-industry interaction
- 1. #passion4digital Making a Digital and Social Media Marketing MOOC: Lessons for university-industry interaction Aleksej Heinze Gordon Fletcher Tahir Rashid University of Salford Bartłomiej Kurzyk University of Lodz This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http://mastersindigitalmarketing.org 3rd June 2016 (Conference day 3): E-learning & Collaborative PhDs track 13:45 - 15:15
- 2. #passion4digital Why? • Lack of educational resources promoting digital trade within Europe and internationally (Boucher et al, 2015) • Universities are slow to produce programs for practical skills enabling the digital economy (Mowery et. al., 2015)
- 3. #passion4digital JEMSS project • Reduce growing digital skills gap and increase awareness of the European context to digital marketing • Deliverables: textbook, a massive open online course (MOOC) and a joint masters course • Partnership:5 universities + 2 commercial partners; across 5 countries (UK, Lithuania, Poland, Bulgaria and Greece)
- 5. #passion4digital http://mastersindigitalmarketing.org people behind #passion4digital MOOC
- 8. #passion4digital What have we learned? 1. Choose partners carefully 2. Develop common language and understanding 3. Do practical things together 4. Superior learning and teaching results 5. University-industry = people-people interaction
- 14. #passion4digital Summary 1. Choose partners carefully: financial benefits cannot be the only driver 2. Time is needed to develop common language and understanding 3. Even when you think you understand each other only practical reality will show it 4. University-industry interaction driven MOOC offers superior learning and teaching results 5. University-industry = people-people interaction
- 15. #passion4digital #passion4digital MOOC is finalist at
- 16. #passion4digital #passion4digital MOOC related book Source: www.amazon.co.uk/Digital-Social-Media-Marketing-Results-Driven/dp/1138917915
Editor's Notes
- The project has several deliverables including a textbook, a massive open online course (MOOC) and a joint masters course. The aim of the current paper is to evaluate the experiences of creating a Massive Open Online Course (MOOC) that was undertaken by the JEMSS project from September 2015 to December 2015. This MOOC included live industry case studies from Bulgaria, Lithuania, Greece and the UK as well as academic introductions and guidance included throughout the course content.
- The project has several deliverables including a textbook, a massive open online course (MOOC) and a joint masters course. The aim of the current paper is to evaluate the experiences of creating a Massive Open Online Course (MOOC) that was undertaken by the JEMSS project from September 2015 to December 2015. This MOOC included live industry case studies from Bulgaria, Lithuania, Greece and the UK as well as academic introductions and guidance included throughout the course content.
- The MOOC was delivered through a partnership with iversity, a commercial platform based in Germany. This partnership assisted the rapid development of the MOOC’s content and enabled the academic team to avoid major pitfalls that can be experienced in delivery through an online platform. This aspect of the collaboration has also generated the trust necessary to plan the future delivery of a full masters degree through the platform. The platform enable participants to feedback comments and questions. In addition additional social media platform were enabled to allow a range of different communications with learners. The delivery of the MOOC was also coordinated with the use of a learner collaboration app offered by Smoocer. The aim of using the range of feedback tools was to initiate a robust action learning cycle that would thoroughly test the MOOC, its contents and its relevance to a European context.