The document outlines the significance of social media in corporate communication, highlighting the shift from traditional advertising to community-driven engagement. It emphasizes community management strategies and the importance of building strong, targeted communities to enhance brand visibility and loyalty. Xoriant, a leader in social media marketing, offers proprietary processes to foster viral community growth and effectively manage specialized social media tasks.

1. Building Social BrandsExecutive Overview8/16/101By Olivier Taupin, Vice-President, Social Media Marketing

2. Old World vs. New WorldSocial Media creates a more effective mode of corporate communication by using the power of social communitiesBuild on the New World Advertising Trends$2.4B advertising dollars spent in 2009 on Social Networks1$3.49B forecast for 20132: 10% average growth per yearUnderstand Who Consumers Trust: Consumers trust friends and real people, rather than TV ads and Web banners8/16/10For more information: otaupin@xoriant.com 2

3. The Powerof Community ManagementKnowledge AcquisitionMembers express their needsDiscussions underline market trendsExperts willing to share their knowledge for freeDirect access to community MembersTargeted market segmentsCaptive audience when demonstrating expertiseBuild fans and champions for demonstrated expertiseDrive trafficWeb Resources (whitepapers, eTraining, blogs, etc.)Events (location-based and online)8/16/10For more information: otaupin@xoriant.com 3

4. Community Management StrategiesThe RIGHT process to build communities includes:Understanding the needs of targeted communitiesPersonalized and targeted invitationsTrained Staff (community evangelists & moderators)Energizing Members’ participationGenerating high-quality contentWeb portal and mobile application softwareQuantity AND QualityGenerating quality participation by combining expertise and diversity8/16/10For more information: otaupin@xoriant.com 4

5. A Step-By-Step Process8/16/10For more information: otaupin@xoriant.com 5Define market segment & corporate objectivesEnergize Members, identify leaders among Members, and generate/disseminate content Define Group’s objectives and Members acquisition planDiscussionDiscussionDiscussionMarketSegmentENERGIZEMarket SurveyResourcesFocusGroupCONVERTRECRUITENGAGEMembersEventBlogClientsDrive members to Sponsor-generated content pagesSend personalized invitations to targeted profiles Enforce Group Rules 24/7 and promote best contentProprietaryCommunityGroup

6. We Are Pioneers In Social MediaWe blend social media technologies and marketing techniquesWe focus on Social Media to build brands globallyWe build strong communities by enabling community networkingWe create a positive environment around brands by:Encouraging community discussionsEncouraging the sharing of informationProviding educationWe offer high-ROI branding solutions through social networkingWe develop viral campaigns to recommend brands & create fans!8/16/106For more information: otaupin@@xoriant.com

7. Community ExpertiseAppreciatively 100 LinkedIn Groups and Subgroups managed, including:Linked:HR: largest LinkedIn Group worldwide and largest online HR community (300,000 Members reached in August 2010)Software Engineering Productivity:Will soon be the largest software engineering group on LinkedIn Linked:Energy: Largest energy industry group on LinkedInLinked:Seattle: Second largest local group on LinkedIn worldwideLinked:Golfers: Largest Golf Group on LinkedInStar:Jobs: A network of 25 Subgroups with 50,000+ job seekersPersonally developed 20+ Groups/Subgroups for corporations, including:Re-Invent IT (Atos Origin): #1 IT LinkedIn Group in FranceOil & Gas e-Transaction Forum (Amalto): #1 EDI community worldwideLinked:HR Free Learning Network (Bluedrop): Largest eTraining community on the CoursePark platform8/16/10For more information: otaupin@xoriant.com 7

8. Why Corporations Need UsSize matters! Anyone can start a community but only the largest communities in their category can be found by potential Members#1 on LinkedIn for its combined communities, Xoriant is the only firm able to jumpstart new communities through its own communitiesXoriant proprietary processes and technologies cause community membership to go viralMany Social networking tasks are highly specialized and labor intensive:While they are many self-proclaimed Social Media experts, true expertise, with results to back it up, is still a very rare commodityCompanies cannot afford multiple Social Media employees, each with a unique expertise Xoriant manages labor-intensive operations in India8/16/10For more information: otaupin@xoriant.com 8

9. Group:BuilderSuccess Stories8/16/10For more information: otaupin@xoriant.com9

10. Success Story:Marketing Campaign8/16/10For more information: otaupin@xoriant.com 10“Due to the overwhelming interest from the LinkedHR launch CoursePark may seem to be running slower than normal. We are currently upgrading our servers […]”

11. About XoriantHeadquarted in Sunnyvale, California, with offices in Washington State, New Jersey, France, and India.500 employees worldwide, in four divisions:Software EngineeringSoftware Product ConsultingOnsite Engineering ServicesSocial Media Marketing & TechnologyFocusing on Quality of Services Agile MethodologyCustomer-Driven8/16/10For more information: otaupin@xoriant.com 11

12. Thank You!8/16/10For More Information:Olivier Taupin, Vice-President, Social Media MarketingLocation: Seattle Metro Area (US Pacific Time)Email: otaupin@xoriant.com | Skype: otaupinTelephone: +1-360-615-4790 | Cell: +1-949-637-180312