The document discusses the development of a new website for Bulmers cider that takes a social approach. The site was designed to reflect Bulmers' personality and showcase its colorful ciders and brand history. User-generated content from Bulmers' social media community was incorporated. The modular design allows the site to work flexibly across social media platforms while maintaining a beautiful design, and ensures it will remain adaptable in the future. The new social-focused site gives Bulmers a new way to engage audiences reflecting its "Live Colourful" brand identity.