Bulmers worked with an agency to calculate the monetary value of a Facebook fan. They surveyed 241 Bulmers Facebook fans and 198 non-fans about their Bulmers consumption. They found fans consumed more Bulmers than non-fans. By analyzing reported weekly consumption and spend, they determined each Facebook fan was worth £3.82/week or £200/year more to Bulmers than non-fans. Since then, engagement on the Bulmers Facebook page has significantly increased, so the value of a fan may also be increasing.