This document outlines a social media campaign for Stone Creek Coffee. It includes a SWOT analysis, target market details, objectives, strategies, and measurement plans. The objectives are to increase brand awareness by 60% using #creekgeek and Farm to Cup campaigns, make social media more unified with one voice, and increase philanthropy awareness by 50%. Strategies include emphasizing the personal side on websites and using different platforms like Twitter, Instagram, Facebook and Pinterest to engage customers and educate about the coffee process. Engagement will be measured using a point system to track likes, comments, shares and favorites.
This document compares the social media strategies of two breweries in Athens, Georgia: Creature Comforts and Terrapin. It analyzes each brewery's presence and content on various platforms including websites, Facebook, Instagram, Twitter, and others. On websites, Creature Comforts has a clean, minimalist site that effectively shares information, while Terrapin's site is cluttered and confusing. Creature Comforts uses Facebook well but could boost event engagement. Its Instagram page would be more effective without excessive promotional posts. In contrast, Terrapin lacks a Facebook page altogether but has a strong Instagram presence with appealing photo content. The document evaluates which brewery employs a more successful social media approach for their
Restaurant Social Media Campaign - Client Case StudyBuzzFactory.net
The client, ZKS celebrity restaurant, had struggled to leverage social media effectively to promote the brand. BuzzFactory proposed focusing content on the food rather than the celebrity owner, with initiatives like sharing chef tips and recipes from fans. They redesigned Facebook and implemented a Twitter strategy for the local audience. This focused on the restaurant personality rather than just cricket. Regular, high quality branded content and conversations aimed to increase engagement and reservations.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
Boston Coffeehouse wants to promote their "Frappe Friday" happy hour event at their 4 locations starting September 2nd. Frappe's will be half price from 2-5pm on Fridays. Their target market is young adults ages 18-24. Their social media campaign will focus on Facebook, Twitter, and Instagram. They will use the hashtag #FrappeFriday and track engagement. They plan to post 1-2 times daily, sharing images, GIFs and memes. Their goals are to increase awareness of the event and encourage sharing experiences. They will work with influencers and use paid ads to amplify their content to the right audiences.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
An augmented reality billboard at Waterloo station in London brought a Valentine's Day model to life using a mobile app. M&S received press for a campaign promoting Valentine's gifts. Innocent Smoothies let customers create personalized bottle labels to share or print. Dove used an interactive billboard and Twitter to engage followers. Pizza Hut offered a "Tie the Knot" dinner for $10,010 including pizza and a diamond ring. A yogurt shop in India created a humorous version of the Kama Sutra using spoons to promote their brand.
This document compares the social media strategies of two breweries in Athens, Georgia: Creature Comforts and Terrapin. It analyzes each brewery's presence and content on various platforms including websites, Facebook, Instagram, Twitter, and others. On websites, Creature Comforts has a clean, minimalist site that effectively shares information, while Terrapin's site is cluttered and confusing. Creature Comforts uses Facebook well but could boost event engagement. Its Instagram page would be more effective without excessive promotional posts. In contrast, Terrapin lacks a Facebook page altogether but has a strong Instagram presence with appealing photo content. The document evaluates which brewery employs a more successful social media approach for their
Restaurant Social Media Campaign - Client Case StudyBuzzFactory.net
The client, ZKS celebrity restaurant, had struggled to leverage social media effectively to promote the brand. BuzzFactory proposed focusing content on the food rather than the celebrity owner, with initiatives like sharing chef tips and recipes from fans. They redesigned Facebook and implemented a Twitter strategy for the local audience. This focused on the restaurant personality rather than just cricket. Regular, high quality branded content and conversations aimed to increase engagement and reservations.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
Boston Coffeehouse wants to promote their "Frappe Friday" happy hour event at their 4 locations starting September 2nd. Frappe's will be half price from 2-5pm on Fridays. Their target market is young adults ages 18-24. Their social media campaign will focus on Facebook, Twitter, and Instagram. They will use the hashtag #FrappeFriday and track engagement. They plan to post 1-2 times daily, sharing images, GIFs and memes. Their goals are to increase awareness of the event and encourage sharing experiences. They will work with influencers and use paid ads to amplify their content to the right audiences.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
An augmented reality billboard at Waterloo station in London brought a Valentine's Day model to life using a mobile app. M&S received press for a campaign promoting Valentine's gifts. Innocent Smoothies let customers create personalized bottle labels to share or print. Dove used an interactive billboard and Twitter to engage followers. Pizza Hut offered a "Tie the Knot" dinner for $10,010 including pizza and a diamond ring. A yogurt shop in India created a humorous version of the Kama Sutra using spoons to promote their brand.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
This document discusses strategies for making companies more likeable on social media, particularly Facebook. It notes that word-of-mouth marketing through social media can help create more transparent and responsive organizations. Specific tips include defining your target audience, acting authentically, being honest and transparent, asking questions to engage users, and inspiring users to share stories. Status updates that ask users to like or engage with a question are much more effective at driving engagement than other types of updates.
The document discusses how wine brands can work with wine bloggers. It provides information about Thea Dwelle, a founder and chair of the Wine Bloggers Conference Scholarship Fund. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it outlines strategies for wine brands to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, Google+, and by participating in online tastings and events using hashtags.
This document provides information about wine bloggers and how to work with them. It introduces Thea Dwelle from Luscious Lushes Wine Blog and discusses her background and passion for wine. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it provides tips on how to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, and Google Plus.
The document provides tips on how brands can drive social ROI through visual storytelling on social media. It highlights three brands - Applegate Natural & Organic Meats, the Colorado Rockies, and Women's March Chicago - that have successfully used visual content on social media. Applegate drives sales through high-quality food photography on social channels. The Colorado Rockies went viral with a fun Twitter "snowball fight" with another team. Women's March Chicago shared 1,500 photos from their event in real-time, helping the event trend on Twitter. The document also provides best practices for creating great Instagram content and measuring social media ROI.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
The document discusses how creating a mobile-friendly presence can benefit Collins Catering. As mobile usage surpasses desktop, catering customers increasingly rely on mobile devices. The document recommends Collins Catering develop a responsive website and active social media to engage these on-the-go customers. It also suggests focusing mobile content on key information like contact details. Going mobile can grow the business by reaching more potential customers and developing the brand.
The document discusses opportunities for brands on social media. It notes that 25% of search results for major brands link to user-generated content, and that people trust peer recommendations far more than ads. While traditional media exposes brands in a one-dimensional way, social media allows brands to showcase different facets through direct interaction. However, social media is saturated with user-generated content, making it difficult for brands to compete and get their messages viewed. Success requires engaging social media users with highly relevant and entertaining brand content and conversations.
Cat Town Social Media Plan 3.22.16 FINALAmani Sarary
This document is a social media marketing strategy proposal prepared by students in the Social Media Marketing Certificate Program at California State University, East Bay for Cat Town Rescue & Cafe. It includes defining the brand, identifying target audiences, analyzing comparable organizations, setting objectives, selecting appropriate social media channels, creating an editorial calendar, and strategies for monitoring and measuring results. The proposal recommends combining separate Facebook and Instagram accounts for the cafe and rescue under a single brand to better represent the organization's mission as a cat rescue with a cafe component.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
Ulric de Varens, a fragrance that is marketed by Baccarose Perfumes & Beauty Products Pvt Ltd associated with Yamaha Fascino Miss Diva Miss Universe 2016 and wished to highlight the association, creating higher brand preference and evangelism.
MindShift Interactive was brought on board to leverage their expertise within the lifestyle, beauty market, to devise the ideal strategy for Ulric de Varens (UDV) on social media. The campaign was driven through a mix of social media marketing, media planning, influencer marketing and rich media marketing. MindShift Studios, a personalized visual content production house, under MindShift Interactive curated a photoshoot showcasing the personality of the brand, hence engaging like-minded audiences. True to the ethos of MindShift Studios, influencers and Diva contestants were engaged to leverage their social media klout to drive the brand through higher awareness and ensuring adequate amplification of the content stories being displayed. Furthermore, videos in interactive formats highlighted each Diva and her personality, drawing a connect between the fragrance and the Diva's characteristics.
Check out the offerings of MindShift Interactive on www.mindshiftinteractive.com.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
After meeting with client (Cat Town) to determine brand key words, target audience, & key influencers, we were able to develop a social media marketing plan for the client and present it to them via a powerpoint packaged product as well as a more detailed strategy booklet.
The document provides a monthly review of digital trends from March 2017. It discusses the hashtag #SheInspiresMe for International Women's Day on Twitter, growth predictions for Snapchat and time spent on social media. It also summarizes new apps Google Allo and Google Meet, an Uber partnership with an airline, an interactive donation video from Mended Hearts, and social media campaigns for Oreos and L'Oreal cosmetics. It concludes with a discussion of a Mercedes campaign addressing life rules and a UGC campaign #GirlsCount to promote girls' education.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
How to Create a Successful Social Media CampaignSocialmetrix
This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
Prom Country Cheese social media assessmentKatLibby1
The document provides a social media analysis and strategy report for Prom Country Cheese, a small family-owned cheese business. It includes an executive summary, situation analysis, target publics, key messages, and recommendations. The situation analysis finds strengths in frequent posting and engagement, but weaknesses in the outdated website and difficulty finding accounts. Opportunities exist in promoting location tags and differentiating content on platforms. The target public is identified as 30-60 year old upper-middle class customers. Key messages focus on establishing the brand as premium, emphasizing the farm experience, and capitalizing on the family business aspect. Recommendations include changing account names for clarity, focusing Instagram on aesthetics, and limiting hashtags.
This document provides information about the growing local food movement and interest in food provenance. It includes statistics on food blogs and local food websites, examples of restaurants highlighting local producers in their menus, articles about butchers and minimizing meat consumption, and data showing millennials' willingness to purchase organic even during an economic downturn. It also discusses trends toward accountability and traceability in the food system.
Starbucks has highly successful social media campaigns across platforms like Instagram, Twitter, Facebook and YouTube. Some of their most popular campaigns include the Unicorn Frappuccino on Instagram that generated 155,000 posts, Tweet-a-Coffee on Twitter that brought in $180,000 in sales, and Meet Me at Starbucks on Facebook for their customer stories contest. Starbucks is also known for their behind the scenes posts on Instagram, seasonal promotions of drinks like the Pumpkin Spice Latte, and user generated content campaigns like #redcupart. Their consistent social media presence helps build deep relationships with consumers and drive engagement.
Culture-based creativity stems from artistic and cultural productions and activities that nurture innovation beyond just artistic content. It requires personal abilities like lateral thinking, technical skills, and a social environment that encourages creativity. Culture-based creativity impacts economies by generating new visions, differentiation, intangible values, and disruption. It drives innovation in products, services, branding, human resources, and meeting new demands. Europe has significant cultural assets but does not fully harness creativity's potential; a creativity policy is needed to promote culture-based innovation and social progress.
Laura Setter_Honors College Thesis_Shriners Advertising Campaignlsetter
My USF Honors College thesis. It is a proposed, innovative advertising/marketing campaign for the Shriners Hospitals for Children - Tampa, designed to build USF Tampa student awareness of the hospital on campus and raise funds.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
This document discusses strategies for making companies more likeable on social media, particularly Facebook. It notes that word-of-mouth marketing through social media can help create more transparent and responsive organizations. Specific tips include defining your target audience, acting authentically, being honest and transparent, asking questions to engage users, and inspiring users to share stories. Status updates that ask users to like or engage with a question are much more effective at driving engagement than other types of updates.
The document discusses how wine brands can work with wine bloggers. It provides information about Thea Dwelle, a founder and chair of the Wine Bloggers Conference Scholarship Fund. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it outlines strategies for wine brands to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, Google+, and by participating in online tastings and events using hashtags.
This document provides information about wine bloggers and how to work with them. It introduces Thea Dwelle from Luscious Lushes Wine Blog and discusses her background and passion for wine. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it provides tips on how to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, and Google Plus.
The document provides tips on how brands can drive social ROI through visual storytelling on social media. It highlights three brands - Applegate Natural & Organic Meats, the Colorado Rockies, and Women's March Chicago - that have successfully used visual content on social media. Applegate drives sales through high-quality food photography on social channels. The Colorado Rockies went viral with a fun Twitter "snowball fight" with another team. Women's March Chicago shared 1,500 photos from their event in real-time, helping the event trend on Twitter. The document also provides best practices for creating great Instagram content and measuring social media ROI.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
The document discusses how creating a mobile-friendly presence can benefit Collins Catering. As mobile usage surpasses desktop, catering customers increasingly rely on mobile devices. The document recommends Collins Catering develop a responsive website and active social media to engage these on-the-go customers. It also suggests focusing mobile content on key information like contact details. Going mobile can grow the business by reaching more potential customers and developing the brand.
The document discusses opportunities for brands on social media. It notes that 25% of search results for major brands link to user-generated content, and that people trust peer recommendations far more than ads. While traditional media exposes brands in a one-dimensional way, social media allows brands to showcase different facets through direct interaction. However, social media is saturated with user-generated content, making it difficult for brands to compete and get their messages viewed. Success requires engaging social media users with highly relevant and entertaining brand content and conversations.
Cat Town Social Media Plan 3.22.16 FINALAmani Sarary
This document is a social media marketing strategy proposal prepared by students in the Social Media Marketing Certificate Program at California State University, East Bay for Cat Town Rescue & Cafe. It includes defining the brand, identifying target audiences, analyzing comparable organizations, setting objectives, selecting appropriate social media channels, creating an editorial calendar, and strategies for monitoring and measuring results. The proposal recommends combining separate Facebook and Instagram accounts for the cafe and rescue under a single brand to better represent the organization's mission as a cat rescue with a cafe component.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
Ulric de Varens, a fragrance that is marketed by Baccarose Perfumes & Beauty Products Pvt Ltd associated with Yamaha Fascino Miss Diva Miss Universe 2016 and wished to highlight the association, creating higher brand preference and evangelism.
MindShift Interactive was brought on board to leverage their expertise within the lifestyle, beauty market, to devise the ideal strategy for Ulric de Varens (UDV) on social media. The campaign was driven through a mix of social media marketing, media planning, influencer marketing and rich media marketing. MindShift Studios, a personalized visual content production house, under MindShift Interactive curated a photoshoot showcasing the personality of the brand, hence engaging like-minded audiences. True to the ethos of MindShift Studios, influencers and Diva contestants were engaged to leverage their social media klout to drive the brand through higher awareness and ensuring adequate amplification of the content stories being displayed. Furthermore, videos in interactive formats highlighted each Diva and her personality, drawing a connect between the fragrance and the Diva's characteristics.
Check out the offerings of MindShift Interactive on www.mindshiftinteractive.com.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
After meeting with client (Cat Town) to determine brand key words, target audience, & key influencers, we were able to develop a social media marketing plan for the client and present it to them via a powerpoint packaged product as well as a more detailed strategy booklet.
The document provides a monthly review of digital trends from March 2017. It discusses the hashtag #SheInspiresMe for International Women's Day on Twitter, growth predictions for Snapchat and time spent on social media. It also summarizes new apps Google Allo and Google Meet, an Uber partnership with an airline, an interactive donation video from Mended Hearts, and social media campaigns for Oreos and L'Oreal cosmetics. It concludes with a discussion of a Mercedes campaign addressing life rules and a UGC campaign #GirlsCount to promote girls' education.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
How to Create a Successful Social Media CampaignSocialmetrix
This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
Prom Country Cheese social media assessmentKatLibby1
The document provides a social media analysis and strategy report for Prom Country Cheese, a small family-owned cheese business. It includes an executive summary, situation analysis, target publics, key messages, and recommendations. The situation analysis finds strengths in frequent posting and engagement, but weaknesses in the outdated website and difficulty finding accounts. Opportunities exist in promoting location tags and differentiating content on platforms. The target public is identified as 30-60 year old upper-middle class customers. Key messages focus on establishing the brand as premium, emphasizing the farm experience, and capitalizing on the family business aspect. Recommendations include changing account names for clarity, focusing Instagram on aesthetics, and limiting hashtags.
This document provides information about the growing local food movement and interest in food provenance. It includes statistics on food blogs and local food websites, examples of restaurants highlighting local producers in their menus, articles about butchers and minimizing meat consumption, and data showing millennials' willingness to purchase organic even during an economic downturn. It also discusses trends toward accountability and traceability in the food system.
Starbucks has highly successful social media campaigns across platforms like Instagram, Twitter, Facebook and YouTube. Some of their most popular campaigns include the Unicorn Frappuccino on Instagram that generated 155,000 posts, Tweet-a-Coffee on Twitter that brought in $180,000 in sales, and Meet Me at Starbucks on Facebook for their customer stories contest. Starbucks is also known for their behind the scenes posts on Instagram, seasonal promotions of drinks like the Pumpkin Spice Latte, and user generated content campaigns like #redcupart. Their consistent social media presence helps build deep relationships with consumers and drive engagement.
Culture-based creativity stems from artistic and cultural productions and activities that nurture innovation beyond just artistic content. It requires personal abilities like lateral thinking, technical skills, and a social environment that encourages creativity. Culture-based creativity impacts economies by generating new visions, differentiation, intangible values, and disruption. It drives innovation in products, services, branding, human resources, and meeting new demands. Europe has significant cultural assets but does not fully harness creativity's potential; a creativity policy is needed to promote culture-based innovation and social progress.
Laura Setter_Honors College Thesis_Shriners Advertising Campaignlsetter
My USF Honors College thesis. It is a proposed, innovative advertising/marketing campaign for the Shriners Hospitals for Children - Tampa, designed to build USF Tampa student awareness of the hospital on campus and raise funds.
The document provides a marketing plan overview for Maxwell House Instant Coffee. It aims to increase market share by promoting the brand's focus on 100% pure coffee ingredients. The target market is women ages 45-54. Strategies include advertising heavily through TV, radio and events plus consumer promotions. The media plan will build brand awareness and loyalty in Ontario and Quebec through November to October. Creative executions include TV, radio, magazine and outdoor ads promoting Maxwell House as simply coffee without extras.
Negara Maju dan Negara Berkembang (Geografi)kyeonkyuma
Negara maju memiliki ekonomi yang maju dengan pendapitan per kapita tinggi, memungkinkan memberikan bantuan pinjaman ke negara lain. Negara berkembang sedang dalam transisi menuju pembangunan ekonomi cepat dengan ketergantungan tinggi pada pertanian dan kebutuhan akan modal.
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Marketing campaign pitch to Hudson's Coffee.
This presentation is for the purposes of academic use and is not to be reproduced in any way.
University of Tasmania 2015
The document outlines Caribou Coffee's social media strategy. It includes an audit of current social media performance, objectives to increase brand awareness by 15% in 6 months across key networks like Snapchat, Instagram and Twitter. It also defines roles and responsibilities, online brand persona, paid, owned and earned strategies, and a critical response plan to handle negative comments.
The monthly digital review document provides an overview of recent digital marketing trends and initiatives from January. It discusses stats showing video and mobile usage, celebrity deaths creating social media buzz, the potential for lock screen ads, Facebook's new Canvas immersive ad format, and several brand campaigns using contests, hashtags and user-generated content to promote causes and experiences.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
This document outlines Starbucks' social media strategy and objectives. The main objective is to increase overall sales by sharing relevant and valuable content online to improve customer relationships. Key strategies include reducing response times, enhancing cohesive messaging, and sharing useful content. The document details Starbucks' social media presence, objectives, brand persona, timeline, roles and responsibilities, and metrics for measuring success.
Tetra Pak, along with Hershey's and Organic Valley, wanted to get word out about healthy snacks for kids – namely, chocolate milk served in cartons, which are also better for the environment. The campaign was kicked off just prior to Halloween, so moms we encouraged to hand out single serve cartons instead of the typical “junk.” Games (in the form of applications) were created on Facebook, Twitter and the Web. The kicker? Each time someone played the game or sent a Halloween-related e-mail, 10 cents was donated to World Wildlife Fund. Also incorporated into the campaign were downloadable coupons for Hershey’s and Organic Valley chocolate milk.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
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Café Kolache wants to increase engagement on its social media platforms by 30% by the end of summer 2017. It will target women, residents near the café, and those with some college education. The document analyzes Café Kolache's Facebook, Twitter, Instagram, and competitors' accounts, and identifies goals to boost likes, comments, shares and followers on each platform through consistent posting and engaging content. Snapchat is also identified as an untapped platform to engage millennials. Progress will be tracked using analytics tools for each social media site.
3. SWOT
STRENGTHS WEAKNESSES
· Quality photos
· Strong cover photo explaining mission on
Twitter
· Witty posts create personality
· Interaction with consumers
· Informs customers about the coffee making
process
· Creates own graphics
· Lack of mixture between graphics and pictures
· No videos posted
· Lack of blog post updates
· Too lengthy of descriptions on some Instagram
posts
· Only pin Stone Creek Coffee things
OPPORTUNITIES THREATS
· Incorporate music to create a certain “feel”
· Increase interaction with customers
· Share links to videos to educate
· Create profiles of the baristas
· Sharing “recipes” to go with coffee
· Incorporate Milwaukee culture to appeal to
locals
· Intimidating to “non-coffee geeks” with jargon
· Solely locally-based coffee companies
· Misunderstanding of “Farm to Cup”
4. TARGET MARKET
The goal is to reach out to new and old #CreekGeeks.
Target: A local, passionate entrepreneur ranging from ages 23-35 who’s an innovator and isn’t afraid
to break away from trends and discover new opportunities.
Desire of consumer: Explore new tastes of coffee with assurance that his or her old favorites are still
available; efficient and quick service on the way to work; a collaborative atmosphere when needed
Turnoffs: Cluttered messages spamming social media outlets and emails; inconsistent voice from a
brand
Who do they trust: Friends and local, transparent companies
5. OBJECTIVES
Objective Three
Increase awareness and
be more involved in
philanthropy (either global
or local)
by 50% in the first six
months by talking about it
on social media.
Objective Two
Make social media
platforms more
personable and
unified by designating
one person to edit all
platforms to have one
voice.
Objective One
Increase brand
awareness by
60% after the first
year through
social media by
using #creekgeek
and the Farm to
Cup campaigns.
6. STRATEGIES
Objective 1:
Increase brand awareness
by 60% after the first year
through social media by
using #creekgeek and the
Farm to Cup campaigns.
The website should emphasize the
personal side with bio pages and
Farm to Cup information.
Twitter should be used to unite
#creekgeeks everywhere and show
the #FarmtoCup process.
Instagram is the platform where the
brand should engage with customers.
Facebook will be the best platform to
reach the more mature target
audience.
Pinterest will be used to help teach
the new members of creek geeks
about the coffee process and about
Farm to Cup.
7. Website
Customers want to know the faces
that drive the company so providing
a bio page for the owners, baristas
and farmers will make Stone Creek
Coffee seem like a more personal
and relatable brand. Bios should
include multiple pictures,
background information like
hometown and family, and the name
of their favorite Stone Creek Coffee
beverage.
The website should stress Farm to
Cup by providing information about
the coffee farms in order to help
spread awareness.
There should be at least one picture
of people drinking coffee on each
webpage. The pictures reinforce the
connectedness of the customers to
the brand.
8. Twitter
Creek Geek:
Twitter handle should be changed to
@StoneCreekCoffee even if that means
buying the rights to the name from another
owner.
For Stone Creek Coffee, we suggest calling
your audience #creekgeek on Twitter. From
newbie creek geeks who want to learn
more about coffee, to the elite, every
Stone Creek customer should feel
welcomed and included in the creek
geek nation.
For all Stone Creek customers, Stone
Creek will offer special promotions through
social media every two months. All they
have to do is tweet at Stone Creek with a
picture of them drinking a Stone Creek
beverage or tweet about their experience at
Stone Creek with the hashtag #creekgeek
and they can win a free beverage.
Farm to Cup
Farm to Cup: Currently, the #FarmtoCup is
being used on Twitter, but should be
stressed more to gain customer
awareness.
The next time there is a trip to the coffee
bean farms, photographs should document
every step of the process. Pictures and
videos get the most engagement on Twitter
9. Instagram
The majority of the target
audience uses Instagram, thus
the brand should heavily use
that social platform.
The brand should promote
Instagram as a way for people
to share their stories of what
Stone Creek Coffee means to
them. The #creekgeek could
also be used on Instagram
because users can upload their
personal photos to Facebook,
Twitter, Tumblr, Foursquare and
Flickr. Previously, the photos on
Instagram were only taken by a
professional photographer.
We encourage Stone Creek
Coffee to engage with their
customers and share followers’
photos.
10. Facebook
Facebook is one of the most
important social media platforms a
brand can use because not only
do the millennials use it, but so
does the older audience.
This may be the only platform
where your brand can reach that
audience besides word of mouth.
We believe Stone Creek is doing
an excellent job on Facebook by
posting a lot of pictures and
providing links for more
information. Keep linking to blogs
on the main website and other
social platforms to spread
awareness to customers that may
use one platform more than the
other.
Facebook’s recent update has
made it harder for brands to get
into customers’ newsfeeds so
uploading multiple pictures at once
and videos are more likely to be
passed by the censoring system.
11.
12. Pinterest
We would like to set the goal of
Pinterest to be teaching creek
geeks about the process of
Farm to Cup. interacting with the
coffee geeks. This includes
creating graphics to teach
people about the coffee making
process and the Farm to Cup
process.
We suggest adding more
pictures to the Milwaukee album
of places your business buys
locally from. We also suggest
changing the album title of
“Always Be Learning” to
something more appropriate like
“Grow Your Mind.”
13. STATEGIES
Objective Two
Make social media
platforms more
personable and unified by
designating one person to
edit all platforms to have
one voice.
Twitter
Consolidate all of your
twitter accounts into
one Stone Creek
Coffee account.
14. Twitter
Twitter is currently acting as
noise and customers are
confused
Hide the SCC Tweeters from
page. You want the brand to be
personal, and by giving the
illusion that one person behind
the brand is in charge of
tweeting, you are solidifying that
personal touch
15. STATEGIES
Website: We suggest that you
clearly list the local
organizations and charities that
you are donating too. This will
need to start on the website,
and then stem to other social
media channels.
Tumblr: From the website, we
suggest that you reach out and
communicate with your
philanthropies on social media
channels such as Facebook,
Twitter, and Tumblr.
Twitter: Twitter should be used
as a way to start conversations
with other local companies and
charities in town.
Objective Three
Increase awareness
and be more involved
in philanthropy
(either global or
local) by 50% in the
first six months by
talking about it on
social media.
16. Website
Website: Philanthropy
We suggest that you clearly list
the local organizations and
charities that you are donating
too. This will need to start on the
website, and then stem to other
social media channels.
In addition to this, you should be
combining all of your blog
material onto one blog page.
By combining image posts and
written posts, you differentiate
yourself in the Tumblr feed.
Once your image is uploaded to
Tumblr, you should promote the
post on Pinterest by pinning it to
your board, with the link back to
your Tumblr page. This way you
are essentially killing two birds
with one stone.
From the website, we suggest
that you reach out and
communicate with your
philanthropies on social media
channels such as Facebook,
Twitter, and Tumblr.
“Stone Creek Coffee supports
local nonprofit organizations
through its philanthropic efforts
such as its Community Coffee
program. Each year, we donate
coffee to hundreds of non-profit
community groups, including
hundreds of pounds of whole
bean coffee and thousands of
free lattes.”
17. Twitter
Twitter should be used as a way
to start conversations with other
local companies and charities in
town. If customers see you
actively engage in conversations
on Twitter, you become more
than just a brand, you obtain a
personality.
This can be very important for
the future as you move forward
and build further relationships
around Milwaukee.
18. Tumblr
Tumblr: Is a great place besides Stone
Creek’s website to showcase local and global
philanthropic efforts. Using Tumblr enables the
account user to create a timeline of the
journey and work in the community.
We suggest that to complete a Farm to Cup
experience, the Stone Creek team should
reach out to local farms for other menu items
in the cafes. Milk, cream, cheese and eggs
are all things that can be brought in locally and
fresh each day.
Partnerships with local farms would also help
reinforce the underlying idea that Stone Creek
is the local and native coffee shop. These
partnerships could lead to opportunities like
building MKE gift baskets filled with treats
from around Milwaukee that can be sold
during the holiday season.
20. HOW TO MEASURE
Stone Creek should see where the company is at now and figure out
where the company would like to be.
For example, the baseline of a tweet could be 2 favorites and 1
retweet.
Moving forward as a whole, the benchmark can be something like
Objective 1 where we would like to increase awareness by 10%. This
10% is a benchmark to compare the final numbers to. If the actual
numbers meet or exceed this, then this is a success. But if the goal is
not met, then the strategy must be looked at and revised again.
Tools:
Can be used to measure the success of the social media campaign:
Hootsuite can be a way to measure the competition as well as monitor
what is said about the brand
Google Analytics is also a great tool to use. It can only go back up to a
few months, so this is why the campaign should be measured at least
monthly
Mulready, R. (2013, May 20). 3 Strategies to Measure Your Social Media. Retrieved December 10, 2014, from
http://www.socialmediaexaminer.com/3-strategies-to-measure-your-social-media/
21. HERE. USE THIS!
Influence and engagement seem like a vague topic to be
measured, but it can be done effectively.
According to the article “3 Ways to Measure Your Social Media
Results,” a point system can be a good way to measure this.
How it works: Each engagement activity will be assigned
certain amounts of points based on levels of engagement.
For example, on Facebook, a “like” is worth 1 point, a comment
is worth 5 and a share is worth 10 (Mulready, 2013, np.).
Twitter: a favorite is worth 1 point, a comment is worth 5 points,
and a retweet is worth 10 (Mulready, 2013, n.p.).
After the post has been up for at least 24 hours, the points can
be counted up.
This can show which posts do better engagement-wise.
22. EXAMPLE
For example, the
post below did
very well and got
an engagement
rate of 66
points.
23. EXAMPLE
This is not a high
score for Stone
Creek Coffee’s
Twitter. This post
got a score of 11
points.
24. IN CONCLUSION
Our mission for Stone Creek Coffee is to help their brand increase awareness by 60%
after the first year through social media by using the #creekgreek and emphasizing the
Farm to Cup campaigns.
Along with creating a more personable social media platform by designating one
person to have control of all accounts, thus forming one overall “voice” and
strengthening customer relations within the brand. Lastly, we strive to increase
awareness and involvement in both local and global philanthropies by 50% from
spreading the word via social media. We will complete these set goals by utilizing
social media platforms such as Facebook, Pinterest, Twitter, Tumblr and Instagram.
Tumblr will also contribute greatly to showcase the brand’s philanthropic efforts.
Overall, by using these strategies efficiently and affectively will help Stone Creek
Coffee enhance customer relations and brand loyalty, while increasing profits
sufficiently over time.