Beats by Dre: Building a Social Brand case study from We Are Social
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We gave Beats an opinion on key moments in US culture bringing the brand to life amongst its aspirational audience
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We are pleased to share with you the second of a three part series of tracking and observations of the 2014 FIFA World Cup.
It’s been an exciting World Cup so far both on and off the pitch with open and entertaining football, controversy and record levels of fan and consumer engagement across all media channels.
Some of the best moments are highlighted below:
• During the group stages of the 2014 World Cup, football TV audience records have been broken around the globe (specifically: USA, Brazil, France, Netherlands, Germany, Italy, UK, Spain and Japan) keeping it on track to surpass the 3.2 billion reach of the 2010 World Cup South Africa.
• A predicted, hype has surrounded the ‘live’ event experience – bringing fans together on social media to experience the emotions, controversies and celebrations that come with the global sporting event.
• Football fans watched more than 1.2 billion minutes of World Cup ads on YouTube to date making it the most social World Cup to date.
• A record breaking 200 million people generated 815 million Facebook interactions and 300 million Tweets that were recorded during the group stage of the World Cup alone.
In this newsletter you will find highlights from local markets around the world on what is trending at this year’s World Cup, as well as gain an understanding of the evolving consumer behaviours and attitudes towards the World Cup.
Enjoy, feel free to pass us any questions you may have.
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This document provides an overview and analysis of interest in and engagement with the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
- 74% of respondents across 17 markets reported being highly interested in the 2014 World Cup.
- 64% of respondents plan to post comments about the World Cup and 58% plan to follow or like a brand related to the event on social media.
- 84% of respondents plan to use multiple devices simultaneously while watching the World Cup on TV or other devices.
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The document provides information on interest and planned consumption of the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
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MindShift Interactive partnered with Laqshya Events to promote their IP, Bollywood Music Project. Marketing Events through social media is the obvious norm and being a new Festival conducted by Laqshya, we gained insight onto what the consumers wanted and create the positioning as #LetGo, asking festgoers to get rid of their inhibitions and live in the moment with us.
Engaging content, micro videos and new forms of rich media kept the social media fans interacting and drove sales for the festival. With a mix of social media marketing, influencer marketing, digital advertising and live streaming of the event, the brand Bollywood Music Project was established in the minds of Mumbaiites, helping the fest move forward to other cities.
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On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
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Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
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- From 2017 to 2018, internet users grew by 12%, social media users by 9%, mobile users by 4%, and mobile social media users by 13%.
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This document provides statistics on digital trends in Italy in 2018. Some key figures include:
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Digital in 2018 in Oceania Part 2 - East
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Oceania in 2018.
Digital in 2018 in Oceania Part 1 - West
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Oceania in 2018.
Digital in 2018 in Eastern Asia
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Asia in 2018.
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2018.
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Digital in 2018 in Southern Asia
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2018.
Digital in 2018 in Central Asia
This document provides an overview of digital trends and statistics around internet, social media, mobile and ecommerce usage globally and by region in 2018. It includes key findings such as:
- There were over 4 billion internet users worldwide in 2018, representing 53% of the global population.
- More than 3 billion people used social media each month, with growth of 13% since 2017.
- Over 5 billion people now use mobile phones, accounting for 68% of the global population.
- Facebook had over 2 billion active monthly users, making it the largest social network globally. WhatsApp, Facebook Messenger, WeChat, and Instagram were also among the most widely used social platforms.
The document also
Digital in 2018 in Western Asia Part 2 - South-East
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2018.
Digital in 2018 in Western Asia Part 1 - North-West
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2018.
Digital in 2018 in Southern Africa
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2018.
Digital in 2018 in Eastern Africa Part 2 - South
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2018.
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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2018.
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Beats by Dre: Building a Social Brand case study from We Are Social
- 1. BEATS BY DRE: BUILDING A SOCIAL BRAND
- 2. BEATS BY DRE IS AN ICONIC BRAND, ASSOCIATED WITH SOME OF THE WORLD’S BIGGEST CULTURAL FIGURES
- 3. IT WANTED TO KEEP ITS ASPIRATIONAL TARGET AUDIENCE ENGAGED ON SOCIAL WITH MORE THAN JUST PRE-PLANNED CONTENT
- 4. SO WE DECIDED TO GIVE BEATS AN OPINION ON KEY MOMENTS IN CULTURE
- 5. WITH THE FASTEST REACTIONS AND THE QUICKEST WIT TO STAND OUT FROM THE CROWD ON SOCIAL MEDIA
- 6. SUPERBOWL 2014 BEATS COMMENTED ON EVERYTHING FROM THE GAME ITSELF TO THE HALF TIME SHOW
- 7. #HEARWHATYOUWANT OUR REACTIVE, SPORTS-FOCUSED CAMPAIGN RECEIVED OVER 10,000 INTERACTIONS ON FACEBOOK
- 8. FIFA WORLD CUP 2014 BEATS WAS AT THE FOREFRONT OF KEY MOMENTS THROUGHOUT THE TOURNAMENT
- 9. FIFA WORLD CUP 2014 BEATS OWNED SOCIAL CONVERSATION, WITH OVER 20 MILLION VIEWS FOR NEYMAR’S #GAMEBEFORETHEGAME, EVEN WITHOUT OFFICIAL SPONSOR STATUS
- 10. WE TOOK BEATS’ OWN KEY MOMENTS TO SOCIAL, WITH FANS HELPING REVEAL ITS NEW STUDIO COLOR @zendaya @youngvanSFS @EricLeGrand5 2
- 11. GENERATING OVER 2,000 RETWEETS AND 19.2 MILLION IMPRESSIONS
- 12. AND WE BROUGHT BEATS’ PILLS CHARACTERS TO LIFE BY SENDING INFLUENCERS CUSTOM MADE CHARACTERS
- 13. RESULTING IN 40,000 BRAND INTERACTIONS @NICHOLASMEGALIS @KCJAMES @BOBBYHUNDREDS
- 14. WE MADE SURE BEATS WAS ON THE RIGHT PLATFORMS TO REACH ITS ASPIRATIONAL AUDIENCE +
- 15. WE LAUNCHED ON SNAPCHAT WITH A FULL PLATFORM STRATEGY, RESULTING IN 20,000 FOLLOWERS IN ITS FIRST FEW DAYS
- 16. WE REVAMPED BEATS’ TUMBLR, CAPTURING A NEW PREMIUM AUDIENCE
- 17. RECEIVING OVER 1,765 TOTAL ORGANIC NOTES THROUGH TUMBLR
- 18. OVER SIX MONTHS, WE MOVED THE NEEDLE FOR BEATS’ SOCIAL MEDIA PRESENCE
- 19. 19! 1,012,647 NEW FANS 128,151 NEW FOLLOWERS 443,400 NEW FOLLOWERS
- 20. 20! ALL CEMENTING BEATS’ POSITION AT THE FOREFRONT OF CULTURE