This document discusses marketing in the connected age and outlines four principles of effective social marketing: people, purpose, principles, and participation. It emphasizes that marketing should focus on understanding people's behaviors, motivations and attitudes through social listening. Brands need to establish a clear purpose beyond just their products in order to engage people emotionally. Authentic brand values and actions are more important than claims. Effective marketing involves participating in conversations rather than just promoting to people.
WFA and We Are Social have identified the seven key ways that brand marketing is most likely to annoy consumers.
We Are Social conducted a detailed analysis of English language Twitter comments about ads over the course of six months in the context of Project Reconnect, the WFA's flagship initiative to better align brand and marketing strategy with people's changing expectations in the digital age. The goal was to help marketers identify acceptable versus unacceptable behaviours with a view to identifying potential recommendations and solutions.
The results were presented on 19 March 2015 at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong.
Find out more:
www.project-reconnect.com
Press release: http://ow.ly/XFIu7
Video: http://ow.ly/XFHWZ
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
The document analyzes millions of tweets to identify the biggest mistakes in marketing and advertising, which it calls the "7 deadly sins". The sins are identified as marketing saturation, constant interruption, poor creative quality, poor targeting, deceptive claims, insensitivity and selfishness, and excessive repetition. For each sin, example tweets expressing frustration are provided, as well as recommendations for marketers to avoid the sin such as focusing on quality over quantity and avoiding disruption of the user experience.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
The document discusses research from We Are Social and the World Federation of Advertisers on what defines great brands according to senior marketers. They identified 5 key elements: 1) a value proposition that extends beyond products, 2) making a positive difference, 3) involving rather than just interrupting audiences, 4) engaging emotions, and 5) helping people help themselves. Examples are given for each element like how Red Bull challenges limits and TOMS' brand promise. The research aims to provide guidance for best practice future marketing.
WFA and We Are Social have identified the seven key ways that brand marketing is most likely to annoy consumers.
We Are Social conducted a detailed analysis of English language Twitter comments about ads over the course of six months in the context of Project Reconnect, the WFA's flagship initiative to better align brand and marketing strategy with people's changing expectations in the digital age. The goal was to help marketers identify acceptable versus unacceptable behaviours with a view to identifying potential recommendations and solutions.
The results were presented on 19 March 2015 at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong.
Find out more:
www.project-reconnect.com
Press release: http://ow.ly/XFIu7
Video: http://ow.ly/XFHWZ
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
The document analyzes millions of tweets to identify the biggest mistakes in marketing and advertising, which it calls the "7 deadly sins". The sins are identified as marketing saturation, constant interruption, poor creative quality, poor targeting, deceptive claims, insensitivity and selfishness, and excessive repetition. For each sin, example tweets expressing frustration are provided, as well as recommendations for marketers to avoid the sin such as focusing on quality over quantity and avoiding disruption of the user experience.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
The document discusses research from We Are Social and the World Federation of Advertisers on what defines great brands according to senior marketers. They identified 5 key elements: 1) a value proposition that extends beyond products, 2) making a positive difference, 3) involving rather than just interrupting audiences, 4) engaging emotions, and 5) helping people help themselves. Examples are given for each element like how Red Bull challenges limits and TOMS' brand promise. The research aims to provide guidance for best practice future marketing.
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg
We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Bulmers Social Site Case Study from We Are SocialWe Are Social
The document discusses the development of a new website for Bulmers cider that takes a social approach. The site was designed to reflect Bulmers' personality and showcase its colorful ciders and brand history. User-generated content from Bulmers' social media community was incorporated. The modular design allows the site to work flexibly across social media platforms while maintaining a beautiful design, and ensures it will remain adaptable in the future. The new social-focused site gives Bulmers a new way to engage audiences reflecting its "Live Colourful" brand identity.
The document discusses how social media is disrupting brand communications. It argues that social listening can provide insights into what audiences want and help brands understand audiences better. It advocates focusing on communication effectiveness over media efficiency by targeting the right people, contexts and times. The document also suggests ideating experiences that add value for audiences rather than just advertisements, and that social media will disrupt the entire marketing mix, not just advertising.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
This presentation will identify the next five social media trends, and the impact it will have on the peoples’ lives. With these recognised trends, learn how to utilise social media for an organisation.
- Social Influence
- Digital publishing made social
- Understanding the trusted “circle of friends”
- Social recommendations
- The future of +1
Humza Ijaz, Creative Director, LBi MENA
10 Critical Strategies for Beer Marketing in the Digital Age
With information provided by beer strategy and marketing gurus: Lucas Herscovici, Vice President, Digital Marketing, Anheuser-Busch, Stacey Tank, Senior Vice President Heineken USA, Mariah Calagione, Vice President Dogfish Head, Craft Brewery.
This presentation covers shifting from paid media to 'earned' media through social media including Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn.
Winning case studies from Anheuser-Busch Bud and Bud Light, Heineken Departure Roulette, Dos Equis "Most Interesting Man in the World", Dos De Mayo, Dogfish Head Brewery Local and Event marketing, Image Marketing, Facebook Advertising, Facebook Sponsored Stories and Facebook Promoted Posts.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
COHN decided to embark on a little creativity experiment. No rules, no budget restrictions…just a chance to let our imaginations go. Using Creativity expert Michael Michalko’s theory that putting random things together productively stimulates our brain cells, we defined our experiment around trying to connect the unconnected.
This is the culmination of our experiment.
This document summarizes the services offered by The Glitch, a digital marketing agency. They specialize in marrying strategy with technology to create digital stories and experiences for brands. Their services include creative and content development, e-commerce strategy, social media marketing, and integrated marketing campaigns. They have experience working with over 45 brands across various industries. The document provides examples of campaigns they have run, including interactive apps, command centers for events, and custom digital experiences.
This document discusses best practices for using digital marketing to tell an organization's story. It recommends focusing on storytelling by knowing your brand intimately, being human and relatable in your messaging, and distributing content across different platforms. Case studies are provided of how organizations like Theatre for a New Audience and Jacob's Pillow Dance Festival successfully engaged audiences through targeted digital campaigns.
FUTURE FACTORS 2014: 10 provocazioni per un futuro sempre più connesso e inte...We Are Social Italia
Le persone in tutto il mondo sono sempre più connesse a internet, ovunque si trovino e qualsiasi sia il momento della giornata. Ma cosa significa tutto ciò per il futuro?
Abbiamo cercato di rispondere a questa domanda attraverso 10 provocazioni pensate per ispirare l’immaginazione e per dare qualche spunto, chiedendo supporto ai colleghi degli uffici di We Are Social di tutto il mondo.
The document provides an overview of The Glitch, a digital agency that specializes in creating engaging social media campaigns and digital content. In 3 sentences:
The Glitch has experience running successful social media campaigns for brands like Quiksilver India and launching viral videos. They create interactive digital experiences including mobile apps, online games, and interactive videos. The agency has won over 12 digital awards for their innovative work across social media, video, and mobile platforms.
This deck sets out We Are Social's robust introduction to Strategic Social Media Marketing for senior executives. If you'd like more information, or if you'd like us to present it to your teams, please contact us via sayhello@wearesocial.sg
This document discusses the rise of live video and provides ideas for how the multi-family housing market can use live video. It outlines the key elements that enabled live video's growth, including increased mobile adoption and bandwidth. Popular live video apps like Periscope, Facebook Live, and Instagram Live are summarized. The document suggests the multi-family housing market can use live video to build relationships, provide tours of properties, showcase amenities, and run events. Ideas for live video content include walking through the leasing process, offering specials, and meeting staff or tenants.
The document discusses customer disengagement from brands. It notes that most people would not care if 74% of brands disappeared and only 20% of brands meaningfully improve people's well-being. The document identifies 7 "deadly sins" brands commit that contribute to disengagement, such as being out of favor with customers, interrupting them rudely, having poor timing, and failing to provide a connected customer experience. It concludes that brands focused on purpose, principles and participation outperform others financially and in business.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg
We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Bulmers Social Site Case Study from We Are SocialWe Are Social
The document discusses the development of a new website for Bulmers cider that takes a social approach. The site was designed to reflect Bulmers' personality and showcase its colorful ciders and brand history. User-generated content from Bulmers' social media community was incorporated. The modular design allows the site to work flexibly across social media platforms while maintaining a beautiful design, and ensures it will remain adaptable in the future. The new social-focused site gives Bulmers a new way to engage audiences reflecting its "Live Colourful" brand identity.
The document discusses how social media is disrupting brand communications. It argues that social listening can provide insights into what audiences want and help brands understand audiences better. It advocates focusing on communication effectiveness over media efficiency by targeting the right people, contexts and times. The document also suggests ideating experiences that add value for audiences rather than just advertisements, and that social media will disrupt the entire marketing mix, not just advertising.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
This presentation will identify the next five social media trends, and the impact it will have on the peoples’ lives. With these recognised trends, learn how to utilise social media for an organisation.
- Social Influence
- Digital publishing made social
- Understanding the trusted “circle of friends”
- Social recommendations
- The future of +1
Humza Ijaz, Creative Director, LBi MENA
10 Critical Strategies for Beer Marketing in the Digital Age
With information provided by beer strategy and marketing gurus: Lucas Herscovici, Vice President, Digital Marketing, Anheuser-Busch, Stacey Tank, Senior Vice President Heineken USA, Mariah Calagione, Vice President Dogfish Head, Craft Brewery.
This presentation covers shifting from paid media to 'earned' media through social media including Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn.
Winning case studies from Anheuser-Busch Bud and Bud Light, Heineken Departure Roulette, Dos Equis "Most Interesting Man in the World", Dos De Mayo, Dogfish Head Brewery Local and Event marketing, Image Marketing, Facebook Advertising, Facebook Sponsored Stories and Facebook Promoted Posts.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
COHN decided to embark on a little creativity experiment. No rules, no budget restrictions…just a chance to let our imaginations go. Using Creativity expert Michael Michalko’s theory that putting random things together productively stimulates our brain cells, we defined our experiment around trying to connect the unconnected.
This is the culmination of our experiment.
This document summarizes the services offered by The Glitch, a digital marketing agency. They specialize in marrying strategy with technology to create digital stories and experiences for brands. Their services include creative and content development, e-commerce strategy, social media marketing, and integrated marketing campaigns. They have experience working with over 45 brands across various industries. The document provides examples of campaigns they have run, including interactive apps, command centers for events, and custom digital experiences.
This document discusses best practices for using digital marketing to tell an organization's story. It recommends focusing on storytelling by knowing your brand intimately, being human and relatable in your messaging, and distributing content across different platforms. Case studies are provided of how organizations like Theatre for a New Audience and Jacob's Pillow Dance Festival successfully engaged audiences through targeted digital campaigns.
FUTURE FACTORS 2014: 10 provocazioni per un futuro sempre più connesso e inte...We Are Social Italia
Le persone in tutto il mondo sono sempre più connesse a internet, ovunque si trovino e qualsiasi sia il momento della giornata. Ma cosa significa tutto ciò per il futuro?
Abbiamo cercato di rispondere a questa domanda attraverso 10 provocazioni pensate per ispirare l’immaginazione e per dare qualche spunto, chiedendo supporto ai colleghi degli uffici di We Are Social di tutto il mondo.
The document provides an overview of The Glitch, a digital agency that specializes in creating engaging social media campaigns and digital content. In 3 sentences:
The Glitch has experience running successful social media campaigns for brands like Quiksilver India and launching viral videos. They create interactive digital experiences including mobile apps, online games, and interactive videos. The agency has won over 12 digital awards for their innovative work across social media, video, and mobile platforms.
This deck sets out We Are Social's robust introduction to Strategic Social Media Marketing for senior executives. If you'd like more information, or if you'd like us to present it to your teams, please contact us via sayhello@wearesocial.sg
This document discusses the rise of live video and provides ideas for how the multi-family housing market can use live video. It outlines the key elements that enabled live video's growth, including increased mobile adoption and bandwidth. Popular live video apps like Periscope, Facebook Live, and Instagram Live are summarized. The document suggests the multi-family housing market can use live video to build relationships, provide tours of properties, showcase amenities, and run events. Ideas for live video content include walking through the leasing process, offering specials, and meeting staff or tenants.
The document discusses customer disengagement from brands. It notes that most people would not care if 74% of brands disappeared and only 20% of brands meaningfully improve people's well-being. The document identifies 7 "deadly sins" brands commit that contribute to disengagement, such as being out of favor with customers, interrupting them rudely, having poor timing, and failing to provide a connected customer experience. It concludes that brands focused on purpose, principles and participation outperform others financially and in business.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The document is the 2014 annual report of the World Federation of Advertisers (WFA). It summarizes the WFA's activities in 2014 including hosting numerous peer-to-peer group meetings for marketing and public affairs professionals, launching two new working groups, increasing remote knowledge sharing opportunities, and holding various events globally. The Managing Director emphasizes that in uncertain economic times, the WFA is strengthening its services to help members access support faster and more cost-effectively.
This document discusses the lack of transparency in online video advertising and proposes solutions. It notes that most TV ad budgets are spent on online video ads but there are risks of incomplete execution. Projects show ads being delivered in unintended ways. It recommends advertisers ask questions about ad verification and brokering. The document introduces the TLM100, an independent ratings system for online video inventory to provide pre-buy transparency. It conducted a poll that found advertisers support transparency to build confidence and move investments. Next steps are discussed for the WFA to provide more research and guidance on contract transparency.
This document summarizes the findings of a study on the future of the insights function conducted with over 300 senior marketers and insights leaders.
There is a gap between how insights leaders see themselves and how senior marketers perceive the insights function. While insights leaders see themselves as strategic consultants or explorers, many senior marketers still view insights as behind-the-scenes data collectors. However, both groups agree that insights should play the role of strategic consultants or explorers. The document outlines three paths for insights to transform - through basic organizational changes, becoming more proactive innovators, or getting involved in top-level business decisions. Overall, there is an opportunity for insights to become drivers of brand growth if this perception gap can
The EU Pledge (www.eu-pledge.eu) is a commitment by 22 leading food and beverage brand owners to change how they market their products to children across a variety of media.
El documento habla sobre el marketing en la era de la conexión. Explica que para tener éxito en el futuro, las marcas necesitan ir más allá de vender productos y establecer un propósito, operar según principios auténticos y generar participación entre las personas. El propósito de una marca puede trascender categorías al representar algo significativo para los clientes. Las marcas también deben actuar de acuerdo a sus valores en lugar de solo hacer afirmaciones, y admitir errores de manera transparente. Para comprometer a las personas, el marketing debe foment
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
The World Federation of Advertisers has launched Project Reconnect, an initiative where we listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect. In doing so, we have teamed up with We Are Social and talked with marketers about the marketing that they find most inspiring - the marketing that has built truly Great Brands. This presentation shares some of the discoveries we've made.
The document discusses what defines a great brand according to senior marketers. It identifies 5 key elements that help make a brand great: 1) having a value proposition that extends beyond products, 2) making a difference rather than just being differentiated, 3) involving audiences rather than just interrupting them, 4) engaging emotions, and 5) helping people help themselves. Examples are provided for each element along with tips for applying them.
This document discusses why social media is important for businesses. It provides statistics on the large user bases of popular social media sites like Facebook, LinkedIn, and Twitter. The author argues that social media can increase brand awareness, enhance search engine optimization, build website traffic, and support larger marketing plans. While return on investment from social media is difficult to measure directly, it is an important marketing tactic for remaining competitive. The author advises businesses to develop social media plans tailored to their specific goals and target audiences.
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
Nicollette is a digital marketing executive who helps develop social media strategies for film releases. She studied marketing and did an honors project on social media experiences. Nicollette runs her own social media consultancy alongside her full-time job. She discusses strategies for Facebook, Instagram, Snapchat and developing content for each platform. Nicollette also outlines tips for building a social media presence including defining your message, audience, platforms and content. She emphasizes the importance of engagement, testing content and being prepared.
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
This document outlines a social media strategy for Vistaprint's European operations. It recommends focusing content on helping small businesses by providing tips, inspiration and entertainment. Engagement should be increased by addressing customer questions and concerns, rewarding fans with coupons, and showcasing customer stories and creativity. Success will be measured through engagement metrics, website traffic and positive feedback. The strategy involves using Facebook, Twitter, Google+, Pinterest, YouTube and blogs in a coordinated, cross-channel approach that is localized for each country.
Are You Socially Active? Digital Marketing Trends and Startup Growth (PodCamp...Angela LaGamba
This document summarizes a presentation about social media trends and personal branding strategies for digital marketing. The presentation covers topics like using social video and social advertising to engage audiences, the importance of agile marketing responses, and developing a personal brand through storytelling and connecting with followers. It also provides tips for setting social media objectives, listening to audiences, creating editorial calendars, generating engaging content, and starting conversations to increase user interaction.
This document contains information about Warren Knight's 10-week digital marketing bootcamp program. It includes live online training sessions, workbooks, templates, 1-1 coaching, and a mastermind group. The program covers topics like SEO, content marketing, paid search, social media, email marketing, digital strategy, and analytics. Testimonials from past clients show significant increases in sales and business growth from participating in the program.
This document discusses how to incorporate marketing strategies into ministry efforts. It defines ministry marketing as promoting a church or ministry through various communications and interactions. The marketing mix of product, price, promotion and place are outlined for religious contexts. Specific tools are recommended for social media, email newsletters, publicity and promotional materials. The importance of branding, targeting an audience, and evaluating efforts is emphasized throughout.
The document provides an integrated marketing plan for Dunkin' Donuts to target 18-24 year olds in 2015. The plan includes 3 phases: brand awareness, brand interaction, and staying productive. Phase 1 uses augmented reality, a microsite, and a Hulu commercial. Phase 2 utilizes location-based social networks and check-in programs. Phase 3 focuses on in-store promotions and stickers. Metrics include online engagement, mobile app usage, and sales. The strategy aims to grow sales, build awareness, adapt to trends, and retain/attract new customers among the target demographic.
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
Traditional marketing approaches are still relevant today but must adapt to changes in technology and behavior. People now absorb information from multiple digital sources like smartphones, tablets, and laptops. They can access content on demand and personalize their experiences. While over 50% of daily life still involves traditional media, marketing must consider people's new abilities to multitask and choose what information they expose themselves to. Non-profits can apply marketing techniques like branding, public relations, and tailored messaging to communicate their messages and build long-term relationships with key audiences. Personalized outreach using both traditional and digital channels can help non-profits promote events and sell products or services.
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Tools, Tech, and Processes to Scale Your Social Media ProgramsMegan Conley
Marketers are the heroes of today's customer experience. See how you can be a marketing hero by utilizing the right tools, technology and processes to scale your social media marketing program.
This document outlines a marketing campaign proposal for Courageous Bakery. The campaign has two sub-campaigns: 1) Strengthen Our Community through social media, hashtag campaigns, community events, and Instagram highlights; and 2) Strengthen the Fight Against Cancer through QR code integration on packaging, bags with stories about donations, and monthly "Cupcake for Courage" flavors where proceeds are donated. The proposal includes details on target audiences, competitors, insights, slogans tested, and an overall budget-friendly approach, aiming to boost brand awareness and donations through low-cost social media strategies and virtual community events.
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Similar to Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix (20)
Zenith is partnering with the WFA to support Global Marketer Week. As the ROI Agency, Zenith provides comprehensive media and communications services including strategy, consumer journey orchestration, and automation & continuous improvement. Zenith is sharing its current issue of Global Intelligence magazine, which includes adspend forecasts, insights on digital channels, marketing tech, and category insights. The magazine hopes to stimulate discussion and share Zenith's perspectives on the changing advertising landscape.
The annual report provides an overview of the World Federation of Advertisers (WFA) in 2016. Key points include:
1) The WFA represents global marketers and saw total revenues reach an all-time high in 2016 with 12% growth in corporate membership. This allowed the WFA to reinvest in membership services and resources.
2) The WFA held 80 meetings across 4 continents in 2016 and conducted over 200 benchmarks and 20 surveys to provide practical assistance to members on challenges like digital transformation and ad fraud.
3) Marketing remains focused on digital issues, customer-centricity, and building trust while also addressing regulatory pressures. The WFA aims to offer solutions and promote collaboration and transparency within the
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
The annual report summarizes the World Federation of Advertisers' (WFA) activities and accomplishments in 2015. It provides an overview of the WFA's global presence and events held around the world. It also describes the various marketing groups that were established to connect senior marketers, including the CMOFORUM, IMCFORUM, MEDIAFORUM, CDOFORUM, SOURCINGFORUM, and INSIGHTFORUM. These groups addressed priority issues for members like digital transformation, media transparency, and evolving agency models. The report highlights the WFA's work on key issues like advertising fraud and the future of the media landscape.
The EU Pledge (www.eu-pledge.eu) is a commitment by 21 leading food and beverage brand owners to change how they market their products to children across a variety of media.
The document summarizes the results of a survey on global agency remuneration trends in 2014. It finds that 49% of agencies use a commission structure with a fixed rate, while 11% use performance-based fees or bonuses. Commission models are most common across agency types. Hard business metrics like sales and profit are the most frequent types of performance metrics used.
The document discusses a survey of 29 companies representing $35 billion in global media spend on their views and use of media auditing companies. Key findings include:
- Most advertisers see auditors as indispensable partners that are crucial for measuring media value and will remain important in the future.
- Digital media is seen as the key area for future development of auditor services.
- Auditors are used extensively in Europe but their use is also rising in Asia and North America. However, the portion of digital budgets that auditors can measure remains low and may be declining in some regions.
- The document provides some guidelines for advertisers to make the best use of auditors, including ensuring the right to audit
The annual report summarizes the WFA's activities and events in 2013. It includes messages from the President and Managing Director, an overview of peer-to-peer groups and forums, events held throughout the year, trends and forecasts, and financial statements. Key initiatives included expanding membership services, recruiting new staff with digital expertise, and hosting the Global Marketer Week celebration of the WFA's 60th anniversary in Brussels.
New research released by the World Federation of Advertisers shows that marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy.
The EU Pledge is a voluntary initiative by 20 leading food companies to change how they advertise to children under 12 years old in Europe. An independent monitor found that from 2005 to 2013, children saw 31% less food ads on TV for all pledge company products, 47% less for products that don't meet nutrition criteria, and 82% less for unhealthy products around children's TV programming. The pledge also aims to not advertise any products to children under 12 in primary schools, print media, online, or on company websites. Compliance is nearly 100% across these other media.
The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications.
The document discusses findings from a study on consumer attitudes toward corporate purpose. Some key points:
- A survey of 8,000 consumers across 16 countries found that consumers now expect companies to have a clear sense of purpose beyond profits.
- When quality and price are equal, social purpose is becoming an increasingly important factor for many consumers when choosing brands.
- The study found that societal attributes like listening to customers and treating employees well are more important to building consumer trust than operational or financial attributes.
- Many consumers are willing to pay a premium for brands that support good causes, and say it's acceptable for companies to both support causes and make money. Regions like India, China, and some European
The document discusses Diageo's strategy for growth. It notes that Diageo has the number one brand in several spirits categories. It aims to focus on emerging markets, marketing innovation, new price points, product innovation, and targeting new consumer groups like women and multicultural audiences. Diageo will leverage its portfolio breadth, invest in markets like China and India, and use new marketing approaches like music, data, and technology to engage consumers. The goal is to drive growth while maintaining agility as a large company.
This WFA webinar in partnership with SPIRE helps procurement and marketing understand:
- How the top performers set themselves up for success;
- What entry level/advanced characteristics are displayed by best-in-class organisations;
- Drivers to help procurement further integrate with marketing;
- How to diagnose the capabilities and set up action plans to improve your performance.
This document summarizes the benefits of joining the World Federation of Advertisers (WFA) global marketing network. In 3 sentences: The WFA provides peer-to-peer groups and benchmarking services to help marketers learn from others' experiences and solve problems more quickly. It also offers access to a global knowledge base and meetings with other sophisticated multinational marketers to gain diverse insights. Membership in the WFA network allows marketers to make better informed decisions, negotiate from a position of strength, and stay aware of important industry issues.
Research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels.
It’s been one-year since the EU “cookie law” officially came into effect. This webinar reviews the current situation, shares WFA members' perceptions and offers recommendations on how advertisers can respond to this changing landscape.
WFA webinar featuring Anthony Rhind, Global CEO of Havas Digital to introduce programmatic digital management or "what are DSPs and trading desks all about?"
More from World Federation of Advertisers (WFA) (20)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix
1. #ProjectReconnect • Marketing for the Connected Age • 1WFA • We Are Social
MARKETING IN THE
CONNECTED AGE
SIMON KEMP • WFA • WE ARE SOCIAL • #PROJECTRECONNECT
SUCCEEDING IN A DIGITAL WORLD WITH A NEW MARKETING MIX
we
are
social
4. #ProjectReconnect • Marketing for the Connected Age • 4WFA • We Are Social
MILAN
MUNICH
PARIS
LONDON
SÃO PAULO
SINGAPORE
NEW YORK
SYDNEY
SAN FRANCISCO ROME
9. #ProjectReconnect • Marketing for the Connected Age • 9WFA • We Are Social
~ Will Gilroy, World Federation of Advertisers!
“
ABOUT PROJECT RECONNECT!
Project Reconnect is an initiative led
by the WFA to listen to what people
really want from brands and marketing.
We hope it gives marketers practical
guidance to help ensure their behaviours
reflect what people want and expect.
FIND OUT MORE: PROJECT-RECONNECT.COM
10. #ProjectReconnect • Marketing for the Connected Age • 10WFA • We Are Social
WE ASKED INDUSTRY INFLUENCERS AND
THEIR NETWORKS VIA SOCIAL MEDIA
11. #ProjectReconnect • Marketing for the Connected Age • 11WFA • We Are Social
ALL INPUTS WERE CONTRIBUTED BY
THE GLOBAL MARKETING COMMUNITY
13. #ProjectReconnect • Marketing for the Connected Age • 13WFA • We Are Social
THE 4PS OF GREAT SOCIAL MARKETING
FOCUS ON PEOPLE,
NOT CONTENT, MEDIA
OR TECHNOLOGY
DON’T JUST MAKE
BETTER THINGS;
MAKE THINGS BETTER
PEOPLE PURPOSE
USE YOUR BRAND’S
VALUES TO DELIVER
MEANINGFUL VALUE
PRINCIPLES
DON’T INTERRUPT
PEOPLE; ENGAGE
AND INVOLVE THEM
PARTICIPATION
18. #ProjectReconnect • Marketing for the Connected Age • 18WFA • We Are Social
WHAT
WE
WANT
WHAT
OTHERS
WANT
WHAT
MARKETING
MUST FIND
& DELIVER
@eskimon!
19. #ProjectReconnect • Marketing for the Connected Age • 19WFA • We Are Social
IDENTIFYING WHAT OTHER PEOPLE WANT
IS THE SECRET TO MARKETING SUCCESS
21. #ProjectReconnect • Marketing for the Connected Age • 21WFA • We Are Social
People don’t know
what they want until
you show it to them.
~ Steve Jobs
“
23. #ProjectReconnect • Marketing for the Connected Age • 23WFA • We Are Social
START WITH PEOPLE’S BEHAVIOUR, AND
THEN INTERPRET THEIR MOTIVATIONS
24. #ProjectReconnect • Marketing for the Connected Age • 24WFA • We Are Social
SOCIAL LISTENING HELPS US UNDERSTAND
ATTITUDES, MOTIVATIONS, AND BEHAVIOUR
25. #ProjectReconnect • Marketing for the Connected Age • 25WFA • We Are Social
TAKE THE INFAMOUS EXAMPLE
OF “PHOTOS OF MY LUNCH”
31. #ProjectReconnect • Marketing for the Connected Age • 31WFA • We Are Social
THESE THREE PHOTOS OF BURGERS TELL
TOTALLY DIFFERENT, INSIGHTFUL STORIES
33. #ProjectReconnect • Marketing for the Connected Age • 33WFA • We Are Social
700,000,000PHOTOS TAGGED WITH #LOVE ON INSTAGRAM!
34. #ProjectReconnect • Marketing for the Connected Age • 34WFA • We Are Social
IT’S LIKELY THERE ARE A FEW VALUABLE
IDEAS IN THEREFOR MARKETERS TOO…
35. #ProjectReconnect • Marketing for the Connected Age • 35WFA • We Are Social
WHEN WE KNOW WHAT PEOPLE CARE
ABOUT, IT’S EASIER FOR US TO ADD VALUE
36. #ProjectReconnect • Marketing for the Connected Age • 36WFA • We Are Social
MAKE THINGS
PEOPLE WANT
MAKE PEOPLE
WANT THINGS
VS
~ JOHN WILLSHIRE • @WILLSH!
37. #ProjectReconnect • Marketing for the Connected Age • 37WFA • We Are Social
THE REAL VALUE OF SOCIAL LIES IN WHAT
OTHER PEOPLE SAY, NOT WHAT YOU SAY
38. #ProjectReconnect • Marketing for the Connected Age • 38WFA • We Are Social
PRODUCTS
CUSTOMER SERVICE
POS ACTIVITY
ADVERTISINGPACKAGING
RECRUITMENT
39. #ProjectReconnect • Marketing for the Connected Age • 39WFA • We Are Social
TIP #1: TO BECOME A SOCIAL BRAND,
LISTEN TWICE AS MUCH AS YOU TALK
41. #ProjectReconnect • Marketing for the Connected Age • 41WFA • We Are Social
#2A PURPOSE
A PRODUCT
IS MORE COMPELLING THAN!
42. #ProjectReconnect • Marketing for the Connected Age • 42WFA • We Are Social
It’s difficult to
differentiate a product
on a utilitarian basis in
a saturated market.
Steven Tannanson • @StevenTannanson
“
43. #ProjectReconnect • Marketing for the Connected Age • 43WFA • We Are Social
PRODUCT DIFFERENTIATION ALONE NO
LONGER OFFERS SUSTAINABLE ADVANTAGE
44. #ProjectReconnect • Marketing for the Connected Age • 44WFA • We Are Social
Today’s brands can’t
just sell ‘things’. They must
stand for something more.
Peter Firth • @PJFirth
“
45. #ProjectReconnect • Marketing for the Connected Age • 45WFA • We Are Social
TO SUCCEED IN THE FUTURE, BRANDS NEED
TO ENGAGE PEOPLE’S HEADS AND HEARTS
46. #ProjectReconnect • Marketing for the Connected Age • 46WFA • We Are Social
Value is not locked inside the
product. If you define yourself
by the product you make, you
limit your purpose. Your purpose
should be about maximising
the value for the customer.
Jakob Widerberg • @jwiderberg
“
47. #ProjectReconnect • Marketing for the Connected Age • 47WFA • We Are Social
WE NEED TO MOVE FROM A PRODUCT
PROPOSITION TO A BRAND PURPOSE
48. #ProjectReconnect • Marketing for the Connected Age • 48WFA • We Are Social
MAKE THINGS
BETTER
MAKE BETTER
THINGS
VS
49. #ProjectReconnect • Marketing for the Connected Age • 49WFA • We Are Social
Consumers in countries
where consumerism is
advanced are craving
alternatives that make
them feel good.
David Armano • @armano
“
50. #ProjectReconnect • Marketing for the Connected Age • 50WFA • We Are Social
SOME BRANDS WITH A HIGHER PURPOSE
AGAINST ANIMAL
TESTING
A CLEANER
HOME AND A
CLEANER WORLD
THE BODY
SHOP
SEVENTH
GENERATION
ENVIRONMENTAL
AND SOCIETAL
RESPONSIBILITY
PATAGONIA
ONE-FOR-ONE
TOMS
51. #ProjectReconnect • Marketing for the Connected Age • 51WFA • We Are Social
WHEN MANAGED EFFECTIVELY, A BRAND’S
PURPOSE CAN TRANSCEND CATEGORIES
52. #ProjectReconnect • Marketing for the Connected Age • 53WFA • We Are Social
HOWEVER, A BRAND’S PURPOSE DOESN’T
NEED TO BE ABOUT SAVING THE WORLD
53. #ProjectReconnect • Marketing for the Connected Age • 55WFA • We Are Social
RED BULL: REDEFINING THE LIMITS
OF PERCEIVED HUMAN POTENTIAL
54. #ProjectReconnect • Marketing for the Connected Age • 57WFA • We Are Social
GOLDIEBLOX: INSPIRING GIRLS
TO EXPLORE BROADER HORIZONS
55. #ProjectReconnect • Marketing for the Connected Age • 58WFA • We Are Social
TIP #2: GIVE PEOPLE SOMETHING TO
BUY INTO, NOT JUST SOMETHING TO BUY
57. #ProjectReconnect • Marketing for the Connected Age • 60WFA • We Are Social
#3
BRAND VALUES
PRODUCT VALUE
ARE MORE COMPELLING THAN!
58. #ProjectReconnect • Marketing for the Connected Age • 61WFA • We Are Social
PEOPLE CONSISTENTLY CITE AUTHENTICITY
AS A CORE ELEMENT OF GREAT MARKETING
59. #ProjectReconnect • Marketing for the Connected Age • 62WFA • We Are Social
SOME VALUES-BASED BRANDS
INNOCENT
DRINKS
HONEST
TEA
BUFFER
BEN &
JERRY’S
60. #ProjectReconnect • Marketing for the Connected Age • 63WFA • We Are Social
MEANWHILE, MOST COMPLAINTS IN SOCIAL
MEDIA RELATE TO MISLEADING CLAIMS
61. #ProjectReconnect • Marketing for the Connected Age • 64WFA • We Are Social
PEOPLE AREN’T FOOLS; THEY SEE THROUGH
BRAND BRAVADO AND PROPAGANDA
62. #ProjectReconnect • Marketing for the Connected Age • 65WFA • We Are Social
I am convinced that
[brands] who keep to
their promises and avoid
“marketing bullshit” are
gaining preference.
Lydia van den Brink • @lydiaseabird
“
63. #ProjectReconnect • Marketing for the Connected Age • 66WFA • We Are Social
WHEN THE EMPEROR IS NAKED, IT DOESN’T
TAKE LONG FOR THE NEWS TO SPREAD
65. #ProjectReconnect • Marketing for the Connected Age • 68WFA • We Are Social
HOWEVER, IT SEEMS NO-ONE EXPECTS
BRANDS TO BE PERFECT ALL THE TIME
66. #ProjectReconnect • Marketing for the Connected Age • 69WFA • We Are Social
PEOPLE SEEM WILLING TO FORGIVE
BRANDS WHO ADMIT THEIR MISTAKES
67. #ProjectReconnect • Marketing for the Connected Age • 70WFA • We Are Social
Johnson & Johnson’s
Tylenol recall was
transparent, and that
boosted confidence.
Jiunn Ngee • @watthesuck
“
68. #ProjectReconnect • Marketing for the Connected Age • 71WFA • We Are Social
THE WAY A BRAND DEALS WITH ITS ISSUES IS
MORE IMPORTANT THAN THE ACTUAL ISSUES
69. #ProjectReconnect • Marketing for the Connected Age • 72WFA • We Are Social
Transparency is most
critical, and has most
leverage – positive or
negative – at crisis points.
MFG • @mfg_i
“
70. #ProjectReconnect • Marketing for the Connected Age • 73WFA • We Are Social
CONSEQUENTLY, WHAT THE BRAND DOES IS
FAR MORE IMPORTANT THAN WHAT IT SAYS
71. #ProjectReconnect • Marketing for the Connected Age • 74WFA • We Are Social
[Great marketing] is
embodied in actions,
beyond statements.
Doing it, not just saying it.
Jakob Widerberg • @jwiderberg
“
72. #ProjectReconnect • Marketing for the Connected Age • 75WFA • We Are Social
THAT MAY SEEM OBVIOUS, BUT TOO MANY
BRANDS PRIORITISE CLAIMS OVER ACTION
73. #ProjectReconnect • Marketing for the Connected Age • 76WFA • We Are Social
Brands tend to ignore
what’s obvious and
authentic, [and instead
go for] what’s cool.
Wong Yi Wei • @lackadaisygirl
“
74. #ProjectReconnect • Marketing for the Connected Age • 77WFA • We Are Social
SO HOW DO PEOPLE
EXPECT BRANDS TO ACT?
?
75. #ProjectReconnect • Marketing for the Connected Age • 78WFA • We Are Social
The best advertising
appeals to people’s
emotions and values.
Steven Tannason • @StevenTannason
“
76. #ProjectReconnect • Marketing for the Connected Age • 79WFA • We Are Social
THERE ARE MANY SIMILARITIES TO THE
TRAITS THAT DEFINE POPULAR PEOPLE
77. #ProjectReconnect • Marketing for the Connected Age • 80WFA • We Are Social
WE’VE ALREADY SEEN THE VALUE OF
TRANSPARENCY, SINCERITY AND INTEGRITY
78. #ProjectReconnect • Marketing for the Connected Age • 81WFA • We Are Social
HUMOUR: WE’RE HAPPY TO GIVE OUR
ATTENTION TO BRANDS THAT ENTERTAIN US
79. #ProjectReconnect • Marketing for the Connected Age • 82WFA • We Are Social
GENEROSITY: THE WILLINGNESS TO GIVE
BEFORE ASKING SOMETHING IN RETURN
80. #ProjectReconnect • Marketing for the Connected Age • 83WFA • We Are Social
Learning something
is the top motivator for
driving engagement.
Google
“
81. #ProjectReconnect • Marketing for the Connected Age • 84WFA • We Are Social
The depth of knowledge
that HubSpot shares
through their blog posts
adds a lot of value to me.
Arif Khan • @arifkhan7
“
83. #ProjectReconnect • Marketing for the Connected Age • 87WFA • We Are Social
EMPATHY: THE ABILITY TO CONNECT WITH
REAL PEOPLE AND ‘BEHAVE LIKE ONE OF US’
84. #ProjectReconnect • Marketing for the Connected Age • 89WFA • We Are Social
BRAND BELIEFS ESTABLISH MORE ENDURING
DIFFERENTIATION THAN PRODUCT BENEFITS
VS
85. #ProjectReconnect • Marketing for the Connected Age • 90WFA • We Are Social
TIP #3: USE YOUR BRAND VALUES
TO BUILD YOUR BRAND’S VALUE
87. #ProjectReconnect • Marketing for the Connected Age • 92WFA • We Are Social
#4
PARTICIPATION
PROMOTION
IS MORE EFFECTIVE THAN!
88. #ProjectReconnect • Marketing for the Connected Age • 93WFA • We Are Social
TOO MUCH OF TODAY’S MARKETING IS
ABOUT GRABBING PEOPLE’S ATTENTION
89. #ProjectReconnect • Marketing for the Connected Age • 94WFA • We Are Social
BUT WE’RE CONFUSING ATTENTION WITH
ATTRACTION – “I’M AWARE” vs “I CARE”
VS
90. #ProjectReconnect • Marketing for the Connected Age • 95WFA • We Are Social
MARKETING’S TASK IS TO ENGAGE PEOPLE
WITH THE BRAND, NOT JUST ITS COMMS
91. #ProjectReconnect • Marketing for the Connected Age • 96WFA • We Are Social
The brand’s role is no
longer just to broadcast,
but to listen, participate
and inspire actions.
Juliet Chen • @julietchen
“
92. #ProjectReconnect • Marketing for the Connected Age • 97WFA • We Are Social
WE NEED TO THINK OF PEOPLE AS PART OF
OUR BRANDS, NOT AS OUR ‘CONSUMERS’
93. #ProjectReconnect • Marketing for the Connected Age • 98WFA • We Are Social
It’s all about making
people feel cherished –
establishing deeper, more
meaningful relationships.
Kelvin Ang • @9VARZ
“
94. #ProjectReconnect • Marketing for the Connected Age • 99WFA • We Are Social
MARKETING SHOULD CO-CREATE
MUTUAL VALUE, NOT SIMPLY SELL STUFF
95. #ProjectReconnect • Marketing for the Connected Age • 100WFA • We Are Social
I’ve always sought
ideas that are inclusive.
Sir John Hegarty
“
96. #ProjectReconnect • Marketing for the Connected Age • 101WFA • We Are Social
EXAMPLES OF INCLUSIVE MARKETING
IDEASTORM MY STARBUCKS IDEA
DELL STARBUCKS
DO US A FLAVOUR
LAY’S
97. #ProjectReconnect • Marketing for the Connected Age • 102WFA • We Are Social
PEOPLE ARE MORE ENGAGED WHEN
THEY’RE ACTIVELY INVOLVED IN CREATION
98. #ProjectReconnect • Marketing for the Connected Age • 103WFA • We Are Social
Labour increases people’s
valuation of products, not
just for those who profess
an interest in “do-it-yourself”
projects, but even for those
who are relatively uninterested.
Dan Ariely, “The IKEA Effect”
“
99. #ProjectReconnect • Marketing for the Connected Age • 104WFA • We Are Social
WE CAN NOW EVEN CO-OPT CONSUMERS
IN A BRAND’S VERY BIRTH AND INCEPTION
100. #ProjectReconnect • Marketing for the Connected Age • 105WFA • We Are Social
CROWDFUNDING A BRAND’S INCEPTION
KICKSTARTER INDIEGOGO
101. #ProjectReconnect • Marketing for the Connected Age • 106WFA • We Are Social
MAKE THINGS
PEOPLE WANT
MAKE PEOPLE
WANT THINGS
VS
John Willshire • @willsh!
102. #ProjectReconnect • Marketing for the Connected Age • 107WFA • We Are Social
TIP #4: BE A DEMOCRATIC BRAND: OF THE
PEOPLE, BY THE PEOPLE, FOR THE PEOPLE
103. #ProjectReconnect • Marketing for the Connected Age • 108WFA • We Are Social
THE 4PS OF GREAT SOCIAL MARKETING
FOCUS ON PEOPLE,
NOT CONTENT, MEDIA
OR TECHNOLOGY
DON’T JUST MAKE
BETTER THINGS;
MAKE THINGS BETTER
PEOPLE PURPOSE
USE YOUR BRAND’S
VALUES TO DELIVER
MEANINGFUL VALUE
PRINCIPLES
DON’T INTERRUPT
PEOPLE; ENGAGE
AND INVOLVE THEM
PARTICIPATION
105. #ProjectReconnect • Marketing for the Connected Age • 110WFA • We Are Social
NONE OF THIS SHOULD
SEEM LIKE ROCKET SCIENCE
106. #ProjectReconnect • Marketing for the Connected Age • 111WFA • We Are Social
SO WHY AREN’T WE ALL
DOING IT ALREADY?
107. #ProjectReconnect • Marketing for the Connected Age • 112WFA • We Are Social
IT’S UP TO YOU TO PUT THESE IDEAS INTO
ACTION ON YOUR BRANDS, STARTING TODAY
108. #ProjectReconnect • Marketing for the Connected Age • 113WFA • We Are Social
#PROJECTRECONNECT
@WFARECONNECT
SHARE YOUR THOUGHTS:!
110. #ProjectReconnect • Marketing for the Connected Age • 115WFA • We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG