1. The document discusses a lifestyle magazine project called Sublime Pakistan. It uses conventions like colorful covers and mastheads to attract audiences. 2. The magazine would be distributed both physically at stores and online to reach a wider audience. Interactivity online allows two-way communication. 3. The author's production skills developed through extensive research, learning photo editing tools in Photoshop, and practicing photography techniques to capture the desired images.

1. Q1. How does your product use or challenge conventions andhowdoes it
represent social groups or issues?
For my print media task, I developed a product which is a lifestyle magazine. The magazine
overall uses all the conventions because it is the “conventions” that allow a specific genre to be
attractive and understood by the wider public. I wanted my magazine to be simple yet unique.
Name of the magazine is Sublime Pakistan. The reason why this attracted me and probably will
to my audience (after I surveyed using SurveyMonkey) was because the name was very casual,
Sublime generally means beauty or of great excellence and gave away a very overt meaning
“Beauty of Pakistan” that would not only make it easier for audiences to understand but be
able to connect with it.
This picture shows the cover page of my cultural Issue.

2. As every detail count, the use of Mise-en-scene is extremely important. Usually closeups or
Medium shots are used more in a lifestyle magazine’s cover, and keeping that in mind I
followed the convention, using daylight photography and enhancing the vibrance as the subject
“pops” beautifully in colors.
I tried to follow all the basic conventions- keeping in mind that according to my research, not
many lifestyle magazines have a lot of colorful cover lines; it is mostly just the plain one tone
complimenting the background and image that has the spotlight. I broke this convention since
it seemed to different and appealing giving a warm feeling exaggerating the culture theme to
draw immediate attention towards the visuals.
Moreover, talking about the masthead, I really wanted to create something unique that’s not
really found in ordinary magazines, I wanted to layer Pakistan in between Sublime and that’s
what I did using the masking tool. And lastly My magazine has a barcode, date, price and a puff
as every other magazine concluding that I followed the conventions similarly on the contents
and double spread
As my magazine is a lifestyle magazine having a culture edition which means this edition
focuses on our Culture in detail the Target audience ‘s primary focus would be the people living
in Pakistan, I feel mostly females would be interested since with improvement in generations by
generation our women are more independent. Mainly targeted personalities include Socialites,
Outgoing working women/ men, mostly upper-class and middle-class people who like to read,
explore and achieve certain lifestyle.
Our society is refining continuously and with that feminism and other issues and stereotypes
arise, which helps the community. Taking women education for example, it’s as important as
men’s education. Today our women are changing the way we live, eat dress, attaining Nobel
prizes, taking positions in politics therefore, the article I wrote in my double spread voices out
to young working women who are famous designers raising their own clothing brand in
Pakistan with the help of loved ones.
The double spread page is one of the most important features in a magazine, it is important for
this page to be as attractive as possible because it captures reader attention quite easily. The
double spread page I made is not like usual pages- I tried to incorporate more graphic elements
in order to make it look interesting. Cut out of images i.e., the polaroid effect of pictures has
been used instead of placing the whole picture making it look aesthetically pleasing. Title is
similar to what was on the cover page, this creates a connection between the two and allows
the reader to actually be interested in what is being presented. Graphic elements have been
used which give off a very pleasant look: not overly done.

3. 2. How does your product engage withaudiences and how would it be
distributedas areal media text?
My product is a Cultural Edition in a Lifestyle Magazine. The most important part of the
magazine is the cover page and it is extremely essential for it to be able to attract audiences in
order to have a good market. (My Audience are basically residents of Pakistan as they would
like to read about their cities, but also tourists visiting Pakistan as magazine contains our
culture which they might be interested to know about).
The cover image is of two extremely talented young designers, Since the picture is only
focusing on one subject, with a rusty old brown background it stands out to a great extent.
Also, high quality, Vibrant visuals on the cover picture tends to engage with audiences and
allow them to be fascinated by what are the details related to the product and what does this
particular issue include. As said by many, “too much of everything is harmful”- not having a lot
of overlapping coverlines made it look very simplistic. The masthead color was chosen keeping
in mind the colors of the background and basic masthead color convention, the rest of the
cover- lines were mostly focused with the use of cultural colors as mentioned in the House
style. So we can see how a lot of color combination is kept in mind so nothing looks out of place
Handwritten, thin and somewhat fancy fonts were used, to go with the genre. The language
and expression used in the magazine is casual yet respectable, it is understandable by the
general public and it has been made sure that the magazine is customer- friendly and whether
teenagers or middle aged people, everyone can have a good look at it and be tempted with
what they could do with a beautiful medium of art, culture. The color scheme of the double
spread page is pretty simple, trying not to over-do it with too many colors along with gradients.
More of graphic effects have been used making it a little different from usual double spreads.
Distribution of the magazine has been kept in mind while developing the final product. The
magazine will be published both print and online because users are digital natives and want
their product available online and, on every platform, this will even reach a mass audience. The
online magazine can be more engaging and interactive as two-way communication is possible
between the reader and the author by giving feedback or questions related to the magazine.
Moreover, Hard copies of the magazine can be sold at local stores where the target audience
can easily purchase it including stalls in cafes, book stores, railway stations and airports too.

4. Q3. How did your productionskills developthroughout the project?
For the print media task in AS level, the development of my magazine was done with extensive
research, genre planning and my ability to learn and apply. Before carrying out the preliminary
and final task, I needed to have a good knowledge about all the codes and conventions used in
various types of magazines and then specifically about the genre I chose. Extensive research
and planning were a great way to enhance creativity. At the start of AS, I prepared a cover-
page, although this was a short preliminary task it allowed me to develop sufficient photoshop
and photography skills to be able to develop a magazine for my AS level final task. In the post
production stage, my photoshop skills such as image cropping, resizing and adjusting the image
were one of the first steps to the development of my magazine. Later, when I was working on
my final task, I experimented with masking tool, shapes, margin adjusting, enhancing the
picture vibrance etc. which allowed me to polish my skills throughout the project. I have even
used a variety of fonts on the front cover which I learnt that I could install using websites such
as 1001 fonts. These skills have effectively helped me to produce the product that I wanted.
For the images used, my photography skills developed to a great extent as I was able to capture
exactly what I had in mind eventually using rules angles and lights- even though I know there
were a few flaws when it came to selecting the picture and making the models pose. The cover
page the image was a medium shot of the subject and for the double spread the images used
are of a smaller size and are mostly resized whole picture dragged into the composition adding
a great graphic element to a very simple page. For the content page I wanted to make sure that
it didn’t have too much on it- at first I thought I should add various effects such as glow, drop
shadow, bevel and emboss as I added in the double page, but it felt too heavy, instead I made it
more graphic visuals which would attract a large amount of consumers.
Photoshop allowed each and every skill to be polished with practice and the use of proper
techniques. For the final magazine I did a lot of hard work which set objectives or rules which I
applied to my magazine in order for it to be more affective in reaching the audience.
Q4. How did you integrate technologies- Software, hardware andonline- inthis
project?
Hardware and software technologies assist in producing media. Hardware technologies used to
produce the project were: A Laptop, Internet access, DSLR camera and its components and a
USB
How? As a DSLR camera creates high quality images and was one of the most important
components of the production process as it made the shoot and images look professional, for
an extensive production process to take place a laptop was necessary for Researching, the
editing using Adobe Photoshop and to keep a record of all that was being done by blogging
online on WordPress. The software used was Adobe photoshop which allowed me to perfect

5. the images I had and enhance them in whatever way possible, to Create Layouts whether its
cover, content or double. Microsoft Word, PowerPoint Moreover, for publishing the process
online I used WordPress, to add variety and making the blog interesting I used many other
websites such as SlideShare for uploading presentations, YouTube for videos, chart makers for
flowchart, Google for reference pictures and research and All my data was backed up in a USB
and also in my emails in case of any emergency. All the hardware, Software and online
applications were of great help for the production of my magazine. The technologies were used
efficiently in order to produce the final product.