Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
SMF 171213 - 5 Social Media Trends for 2014 Be Connect
5 Social Media Marketing Trends for 2014.
2013 marked the move of Social Media into the mainstream.
Most brands now understand the impact that social media can have on their business.
In 2014, Social media will be a must-have for any business that wants to be successful.
2014 trends in a nutshell :
#Content Marketing will be bigger than ever
#Video is hot, in particular short videos.
#Mobile will surpass other forms of online advertising channels.
#Hashtags could be the next Google search for Social Media
#Social Acceptance as Social Media will be essential to all business strategies
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Next-generation storytelling has arrived—and what we call content tomorrow might look vastly different than what your team has gotten a handle on creating today. We’ll dive into how brands are adapting to new forms of content consumption, whether that’s emojis, live-streams, memes, Virtual Reality, or drones.
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
Taking the Value of Social Outside the Marketing OrganizationSpredfast
Within your marketing organization, there’s no doubt that your social programs drive bottom-line business value. So how do you spread that knowledge up to the C-suite and across the company? Learn how to extend social’s footprint to sales, social CRM, product, HR, and more.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
Disco dispersor do tipo cowles, muito conhecido para processo de dispersão, agitação e mistura. Atualmente é o mais recomendado para qualquer processo de demande quebra de partículas - emulsão dispersão coloidal que ocorre entre dois líquidos imiscíveis.
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
SMF 171213 - 5 Social Media Trends for 2014 Be Connect
5 Social Media Marketing Trends for 2014.
2013 marked the move of Social Media into the mainstream.
Most brands now understand the impact that social media can have on their business.
In 2014, Social media will be a must-have for any business that wants to be successful.
2014 trends in a nutshell :
#Content Marketing will be bigger than ever
#Video is hot, in particular short videos.
#Mobile will surpass other forms of online advertising channels.
#Hashtags could be the next Google search for Social Media
#Social Acceptance as Social Media will be essential to all business strategies
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Next-generation storytelling has arrived—and what we call content tomorrow might look vastly different than what your team has gotten a handle on creating today. We’ll dive into how brands are adapting to new forms of content consumption, whether that’s emojis, live-streams, memes, Virtual Reality, or drones.
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
Taking the Value of Social Outside the Marketing OrganizationSpredfast
Within your marketing organization, there’s no doubt that your social programs drive bottom-line business value. So how do you spread that knowledge up to the C-suite and across the company? Learn how to extend social’s footprint to sales, social CRM, product, HR, and more.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
Disco dispersor do tipo cowles, muito conhecido para processo de dispersão, agitação e mistura. Atualmente é o mais recomendado para qualquer processo de demande quebra de partículas - emulsão dispersão coloidal que ocorre entre dois líquidos imiscíveis.
Breve descripción del condado de Northumberland de Inglaterra.
Te ofrecemos guía de cómo llegar, 4 hoteles, 4 restaurantes y 4 sitios turísticos. +Cómo trasladarse alrededor del condado.
The holy bible is not a collection of mythological fables conceived by human minds, rather, all scripture is God-breathed and thus reflects the very mind of God. Here are the fourteen rules for the Bible studies.
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
How To Achieve Digital ROI: A Practical GuideKepios
A practical guide to creating content that delivers meaningful brand value, and to measuring the actual contribution that content makes to your bottom-line res. For more information and additional resources, visit http://kepios.com/
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
Social media for tangible outcomes - Veda BanerjeeOpenSpaceCouncil
On 9/29/16 the Bay Area Open Space Council convened its Fall Gathering on the topic of using social media to get actual work done. More about it at #OSCsocial on Twitter, and http://openspacecouncil.org/community-events/gatherings/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
The changes, trends and developments in Social Media and Content Marketing.
Trends, user and usage numbers, all social media developments, (live) video, trust, authenticity, Gen Z insights, influencers, building relationships, etc.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
1. #HootConnect • @eskimon • 1&
FUTURE SOCIAL
HOW SOCIAL
MEDIA MARKETING
SIMON KEMP • WE ARE SOCIAL • CONNECT VIA HOOTSUITE • 7 SEPTEMBER 2016
10 TRENDS SHAPING THE EVOLUTION OF SOCIAL MEDIA MARKETING
we
are
social
4. #HootConnect • @eskimon • 4&
FUTURE TENS(E)
1. DOMINANCE OF MESSENGERS
2. EVOLUTION OF COMMUNICATION
3. INTEGRATED PLATFORMS
4. EVOLUTION OF SOCIAL VIDEO
5. CONTENT vs. SOCIAL
6. RE-THINKING THE ROLE OF PAID
7. AMPLIFYING THE VOICES OF OTHERS
8. PROFESSIONAL SOCIAL NETWORKING
9. SOCIAL COMMERCE
10. MORE MEANINGFUL METRICS
7. #HootConnect • @eskimon • 7&
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
GLOBAL DIGITAL STATSHOT
BILLION BILLION BILLION BILLION BILLION
THE NUMBER OF PEOPLE USING DIGITAL, SOCIAL & MOBILE MEDIA AROUND THE WORLD
3.630 2.4382.671 4.7797.448
SEP
2016
URBANISATION: 54% PENETRATION: 49% PENETRATION: 36% PENETRATION: 64% PENETRATION: 33%
• Sources: see We Are Social’s Digital in APAC 2016 report: bit.ly/DSMAP16
+14% +27%+21% +28%*+1%
*SOURCE DATA CORRECTION
YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH
8. #HootConnect • @eskimon • 8&
SEP
2016
• Sources: see We Are Social’s Digital in APAC 2016 report: bit.ly/DSMAP16
MOST ACTIVE SOCIAL PLATFORMS
LATEST REPORTED MONTHLY ACTIVE USER FIGURES FOR THE WORLD’S MOST POPULAR SOCIAL PLATFORMS, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,712
1,000
1,000
899
806
652
555
500
313
300
300
FACEBOOK
WHATSAPP
FB MESSENGER
QQ
WECHAT
QZONE
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
9. #HootConnect • @eskimon • 9&
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS THE TOTAL
NUMBER OF MOBILE SUBSCRIPTIONS,
NOT UNIQUE MOBILE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
1.825 1.3581.428 3.8604.116
SEP
2016
URBANISATION: 47% PENETRATION: 44% PENETRATION: 35% vs POPULATION: 94%* PENETRATION: 33%
APAC DIGITAL STATSHOT
• Sources: see We Are Social’s Digital in APAC 2016 report: bit.ly/DSMAP16
THE LATEST SNAPSHOT OF REGIONAL DIGITAL, SOCIAL & MOBILE USE
*
12. #HootConnect • @eskimon • 12&
TODAY, MORE MESSAGES ARE SENT VIA
MESSENGER APPS THAN ARE SENT VIA EMAIL
• Source: Juniper Research
13. #HootConnect • @eskimon • 13&
MESSENGERS WILL OVERTAKE
SOCIAL NETWORKS TO
BECOME THE WORLD’S MOST
ACTIVE SOCIAL PLATFORMS
WITHIN THE NEXT 18 MONTHS.
14. #HootConnect • @eskimon • 14&
MOBILE MESSENGERS CHANGE SOCIAL’S RULES
NO WAY FOR BRANDS TO
TRACK OR JOIN PEOPLE’S
SOCIAL DISCUSSIONS
LIMITED OPPORTUNITIES
FOR BRANDS TO PAY TO
‘INSERT’ THEMSELVES
PRIVATE
CONVERSATIONS
HARDER TO
ADVERTISE
LIKES AND FOLLOWERS
MATTER MUCH LESS THAN
ORGANIC WORD-OF-MOUTH
NEW METRICS
OF SUCCESS
15. #HootConnect • @eskimon • 15&
WE CANNOT RELY ON A ‘BOOSTED CONTENT’
APPROACH IN MESSENGER PLATFORMS (YET)
21. #HootConnect • @eskimon • 21&
PEOPLE CONSTANTLY FIND NEW WAYS
TO USE MESSENGERS TO COMMUNICATE
22. #HootConnect • @eskimon • 22&
EVERY DAY, WE SEND BILLIONS OF EMOJI
THROUGH EVERY KIND OF DIGITAL CHANNEL
• Source: based on data from eMarketer
23. #HootConnect • @eskimon • 23&
THE MOST POPULAR EMOJI ON TWITTER
1,367,280,000
611,992,000
610,507,000
532,887,000
394,590,000
393,467,000
392,502,000
316,742,000
314,433,000
296,824,000
• Source: emojitracker.com, correct as at August 2016
25. #HootConnect • @eskimon • 25&
OUR BRAINS PROCESS EMOJI LIKE REAL FACES
EMOJI REAL FACES
• Source: research by Tokyo Denki University, as cited by Andrea Ayres
RIGHT FUSIFORM GYRUS RIGHT INFERIOR FRONTAL GYRUS RIGHT MIDDLE / INFERIOR TEMPORAL GYRUS
34. #HootConnect • @eskimon • 34&
DEVELOPERS HAVE ALREADY BUILT 11,000+
CHAT BOTS FOR FACEBOOK MESSENGER
35. #HootConnect • @eskimon • 35&
AND WECHAT IS NOW SO INTEGRATED, IT’S
ALMOST THE ENTIRE INTERNET IN ONE APP
36. #HootConnect • @eskimon • 36&
SOME THINGS USERS CAN DO WITHIN THE WECHAT APP
SEND MONEY
TO FRIENDS
ORDER
A TAXI
PAY FOR
PURCHASES
RENEW THEIR
PASSPORT
BOOK MEDICAL
APPOINTMENTS
ORDER FOOD
DELIVERY
READ WEB
ARTICLES & NEWS
DONATE TO
CHARITY
PAY MUNICIPAL
CHARGES & FINES
PLAY
GAMES
37. #HootConnect • @eskimon • 37&
SIRI WILL SOON BE AN ‘APP PLATFORM’ TOO,
OFFERING NEW MESSAGING OPPORTUNITIES
41. #HootConnect • @eskimon • 41&
VIDEO IS THE HOTTEST TOPIC IN SOCIAL
CONTENT TODAY (NO SURPRISES THERE)
42. #HootConnect • @eskimon • 42&
BUT SOCIAL VIDEO IS EVOLVING QUICKLY
THE ABILITY FOR ANYONE
TO BRING THEIR NETWORKS
AND AUDIENCES INTO THEIR
LIVE, HERE-AND-NOW WORLD
INTERACTIVE VIDEO
CONTENT THAT PUTS THE
AUDIENCE IN GREATER
CONTROL OF THE ACTION
VIDEO LIVE-
STREAMING
360°
VIDEO
SOON, WE’LL BE ABLE TO
DELIVER IMMERSIVE SOCIAL
EXPERIENCES THAT CREATE
NEXT-LEVEL ENGAGEMENT
VIRTUAL
REALITY
43. #HootConnect • @eskimon • 43&
BUT MARKETERS ARE GETTING CONFUSED;
WE ARE NOT IN THE MOVIE BUSINESS
59. #HootConnect • @eskimon • 59&
WHEN FEEDS ARE SO CLUTTERED, IT SEEMS
BRANDS’ ONLY OPTION IS TO BUY REACH
60. #HootConnect • @eskimon • 60&
HOWEVER, THIS CONSTANT NEED TO OUT-
SHOUT EVERYBODY ELSE IS UNSUSTAINABLE
61. #HootConnect • @eskimon • 61&
PROMOTING WEAK CONTENT WASTES YOUR
MONEY, AND ALSO ANNOYS YOUR AUDIENCE
62. #HootConnect • @eskimon • 62&
…AND MEDIA INFLATION MEANS BRANDS ARE
PAYING MORE TO DELIVER THIS IRRITATION
63. #HootConnect • @eskimon • 63&
MOREOVER, WILL MORE REACH ON EVERY
POST HELP ADDRESS YOUR BRAND’S ISSUES?
64. #HootConnect • @eskimon • 64&
Using reach to measure your
marketing success is like counting
the number of bank accounts you
open as a measure of your wealth.
66. #HootConnect • @eskimon • 66&
USE PAID MEDIA MORE SELECTIVELY TO
ADDRESS SPECIFIC BRAND CHALLENGES
67. #HootConnect • @eskimon • 67&
SOME STRATEGIC USES OF PAID SOCIAL
ENSURING THAT AS MANY
PEOPLE AS POSSIBLE SEE
CONTENT WHEN IT’S AT
ITS MOST RELEVANT
AMPLIFYING CONTENT
THAT HAS ALREADY PROVEN
ITS ABILITY TO DELIVER
MEANINGFUL BRAND RESULTS
REAL-TIME
ACTIVITIES
EXTENDING
SUCCESS
WHEN YOU ABSOLUTELY NEED
TO GET THE MESSAGE TO THE
AUDIENCE, REGARDLESS OF
ITS ABILITY TO ENGAGE
CRITICAL
MESSAGING
68. #HootConnect • @eskimon • 68&
MEASURE SUCCESS IN TERMS OF ACTIONS,
ATTITUDES AND EMOTIONS – NOT EYEBALLS
70. #HootConnect • @eskimon • 70&
SOCIAL SUCCESS ISN’T DETERMINED SOLELY
BY WHAT YOU SAY ABOUT YOUR BRAND
71. #HootConnect • @eskimon • 71&
OTHER PEOPLE CAN OFTEN TELL YOUR STORY
IN MORE COMPELLING & PERSUASIVE WAYS
72. #HootConnect • @eskimon • 72&
CRUCIAL DISTINCTIONS
PEOPLE WITH VERY HIGH
REACH, BUT LITTLE DIRECT
RELEVANCE TO YOUR
BRAND OR CATEGORY
PEOPLE WITH A STRONG AND
WIDESPREAD INFLUENCE ON
OPINIONS OR CHOICES IN
YOUR BRAND’S CATEGORY
CELEBRITIES OPINION LEADERS
PEOPLE WHO FREQUENTLY
SHARE THEIR PASSION FOR
YOUR BRAND WITH OTHERS
IN YOUR AUDIENCE
ADVOCATES
73. #HootConnect • @eskimon • 73&
INFLUENCERS ARE OFTEN BETTER AT
ENGAGING AUDIENCES ON YOUR BEHALF
74. #HootConnect • @eskimon • 74&
RESEARCH FROM TWITTER SHOWS WE EVEN
TRUST INFLUENCERS AS MUCH AS FRIENDS
75. #HootConnect • @eskimon • 75&
PASSIONATE BRAND ADVOCATES CAN TELL
POWERFUL AND PERSUASIVE STORIES, TOO
76. #HootConnect • @eskimon • 76&
THEIR CREDIBILITY IS BUILT ON AUTHENTICITY;
YOUR ROLE IS TO AMPLIFY THEIR STORIES
80. #HootConnect • @eskimon • 80&
PROFESSIONAL NETWORKING IS ONE OF THE
FASTEST AREAS OF GROWTH AT THE MOMENT
81. #HootConnect • @eskimon • 81&
FACEBOOK AT WORK AND SLACK ARE
CHANGING THE WAY TEAMS COMMUNICATE
82. #HootConnect • @eskimon • 82&
THERE’S A GOOD REASON WHY MICROSOFT
PAID MORE THAN $26 BILLION FOR LINKEDIN
83. #HootConnect • @eskimon • 83&
SOME PROFESSIONAL NETWORKING OPPORTUNITIES
IDENTIFYING AND
CONNECTING WITH
POTENTIAL CANDIDATES
AND / OR EMPLOYERS
BUILDING A MORE
CONNECTED CULTURE
BETWEEN TEAMS AND
ACROSS GEOGRAPHIES
RECRUITMENT
& JOB HUNTING
ENTERPRISE
NETWORKING
IDENTIFYING AND
ENGAGING POTENTIAL
PARTNERS AND / OR
NEW B2B CUSTOMERS
EXTERNAL
COLLABORATION
RAISING THE PROFILE OF
KEY TEAM MEMBERS, AND
ENGAGING JOURNALISTS
AND THE BROADER MEDIA
AMPLIFYING
INFLUENCE
84. #HootConnect • @eskimon • 84&
IMPROVING AND AMPLIFYING THE SOCIAL
PROFILE OF SENIOR EXECUTIVES IS CRITICAL
85. #HootConnect • @eskimon • 85&
EMPLOYEE ADVOCACY IS ALSO A HUGE
OPPORTUNITY FOR ALL KINDS OF BRANDS
101. #HootConnect • @eskimon • 101&
WHAT AUDIENCES
CURRENTLY THINK,
FEEL, AND DO
WHAT WE’D LIKE
AUDIENCES TO THINK,
FEEL, AND DO
ACTUAL DESIRED
THE ROLE OF MARKETING COMMUNICATIONS
102. #HootConnect • @eskimon • 102&
BUT HOW MUCH DOES SOCIAL CONTRIBUTE
TO THE CHANGE IN ATTITUDES & BEHAVIOUR?
103. #HootConnect • @eskimon • 103&
THE BRAND HEALTH SCORES AND
PURCHASE VALUE OF THOSE
WHO HAVE EXPERIENCED THE
BRAND’S SOCIAL ACTIVITIES
THE BRAND HEALTH SCORES AND
PURCHASE VALUE OF THOSE WHO
HAVE NOT EXPERIENCED THE
BRAND’S SOCIAL ACTIVITIES
SOCIALLY
ENGAGED
NOT SOCIALLY
ENGAGED
USE SIMPLE ‘CONTROL GROUPS’
VS
104. #HootConnect • @eskimon • 104&
THE DIFFERENCE BETWEEN THE TWO SCORES
IDENTIFIES SOCIAL’S SPECIFIC CONTRIBUTION
105. #HootConnect • @eskimon • 105&
OVER TIME, THIS APPROACH CAN IDENTIFY
THE ROI OF ALL YOUR MARKETING ACTIVITIES
109. #HootConnect • @eskimon • 109&
FUTURE TENS(E)
1. DOMINANCE OF MESSENGERS
2. EVOLUTION OF COMMUNICATION
3. INTEGRATED PLATFORMS
4. EVOLUTION OF SOCIAL VIDEO
5. CONTENT vs. SOCIAL
6. RE-THINKING THE ROLE OF PAID
7. AMPLIFYING THE VOICES OF OTHERS
8. PROFESSIONAL SOCIAL NETWORKING
9. SOCIAL COMMERCE
10. MORE MEANINGFUL METRICS
110. #HootConnect • @eskimon • 110&
WE ARE SOCIAL
SIMON KEMP, ASIA MANAGING PARTNER
@ESKIMON
SIMON.KEMP@WEARESOCIAL.COM
+65 9146 5356
HTTP://WEARESOCIAL.COM