Business communication is increasingly becoming social. Social business software is the next hot trend in business technology. As younger generations enter the workforce, they expect the same social collaboration tools they use personally to also be used at work. Over the next 5 years, the majority of companies will have a corporate social network to facilitate internal communication and collaboration among employees in a way that is more social and engaging. This transition will be led by top management and department leaders rather than IT, and will require new roles focused on digital strategy, community management, and user experience.

1. Business
communica,on
is
now
social
In
fact
Social
Business
So0ware
is
the
next
hot
Biz
Luis
Font
Managing
Director

2. What
is
happening
exactly?
2

3. And
what
is
happening
inside
the
company?
• Intranet 1.0: possibly various useful things,
but boring, used little, not very usable
• Shy business use of Social Networks, very
little in B2B
• Only consumer oriented companies use
B2C social networks
• Social Media in good form: bloggers confirm
that they are the 5th power
• Twitter calls upon the democratic revolution
but it hardly get into some companies
3

4. Do
we
inform?
Should
we
collaborate?
4

5. And
it
gets
worse
every
,me
Genera>on
Y
is
joining
the
company…
5

6. Social
Business
So0ware
is
the
next
hot
Biz
In 2010 the market confirmed the value of
professional and cooperative social
collaboration platforms:
• Jive software achieved 30M$ financing;
• Cube Tree was bought by Success
Factors for 50M$;
• and Atlassian achieved 60M$ financing
6

7. 7

8. Convergence
Intranet
2.0
Enterprise
2.0
Non
Social
Legacy
1.0
SoEware
?
8

9. Everything
will
become
Social
9

10. What
are
we
making
Social?
• Firstly games
• Intranets, they need this as if it were water
• Extranets, especially if it is with clients
• Project management
• CRM… Social CRM sounds good
• ERP
• El BI
• And much more
10

11. And
what
else?
• Social Crowsourcing
• On-line Reputation
• Social Client/User Communities
• Social Product Management
• Social Product Engineering
11

12. Over
the
next
5
years
the
majority
of
companies
will
have
a
Corporate
Social
Network
12

13. This
Revolu,on
will
NOT
be
led
by
IT
13

14. We
Need
New
Profiles
• From Community Manager to Digital
Strategist
• From Programmer to Development
& Usability Engineer
• From Content Manager to Digital
Content Strategist & Designer
• From Usability Engineer to Usability-
Understandability Designer
14

15. And
they
will
be
in
the
Cloud:
Public
or
Private
15

16. Will
there
be
a
baRle?
conver,bles
16

17. Who
will
lead
it?
• Top Management
• Departmental Leaders
• Human Resources
• Marketing
17

18. Business
Benefits
• Greater Information
• Collaboration increase
• Increase in Productivity
• E-mail reduction
• Knowledge Management
• Sense of Belonging
• New Retribution Models
• Motivation
18

19. 19

20. www.zyncro.com