This document discusses how social media can influence B2B purchasing decisions and provides examples of Dell customers who have served as brand ambassadors on Dell's "Take Your Own Path" marketing campaign on LinkedIn. It also describes a Dell Women's Entrepreneur Network event in 2010 that brought together 75 female CEOs and used LinkedIn to develop the agenda and engage participants. The document demonstrates how Dell has generated over $6.5 million in revenue from its Twitter accounts and notes the growing commercial potential of social media platforms.
Future of the workforce: Where Change and Opportunity ConvergeMindset Group
What are the business, people and technology trends transforming business around the world? What does your organization and leadership team need to do to have a strategic advantage and profit from the massive changes coming your way?
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
Future of the workforce: Where Change and Opportunity ConvergeMindset Group
What are the business, people and technology trends transforming business around the world? What does your organization and leadership team need to do to have a strategic advantage and profit from the massive changes coming your way?
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010Gerd Leonhard
I presented this lecture at the Estacio de Sa in Rio on June 26, 2010, in collaboration with Telezoom. It's a 2 hour talk on the Future of Media and covers pretty much all related topics - give it a whirl. A video will be made available soon, as well, be sure to get my RSS feed at http://www.mediafuturist.com and follow me at http://www.twitter.com/gleonhard
Storytelling has become an important part to showcase impact for social organizations. Here we talk about 3 innovative tools to use to communicate your message and impact.
Far too many nonprofits are still relying on 20th-century strategies and “we’ve always done it this way” tactics to year-end campaign planning. The results are falling short of what’s possible. In today’s plugged in, multi-generational world of donors, there’s a new formula guaranteed to increase your impact.
That’s why we created the 4 step formula to a wildly successful year-end campaign strategy.
Join us as we reveal a real-world example of how we increased donations by 285% and slashed production costs for a century-old nonprofit who was ready to shake things up and make an impact.
Is the digital transformation making your life more convenient or difficult?
The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.
What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.
The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there.
To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it.
.
Women in Cloud, in partnership with M12 and IBM, honors eight role models at ...Keen Ley
1888PressRelease - The #empowHERaccess Inaugural Awards celebrates the achievements of 8 winners who facilitated economic access and recovery for women affected by the COVID-19 pandemic and recognizes the contributions to the cloud ecosystems made by both individuals and organizations. The awards are supported by corporate and private brands such as M12, IBM, Microsoft, Accenture, Boeing, Insight and others.
Patreon is a membership platform that allows creators to offer a monthly subscription to their fans. In exchange, fans get access to exclusive content, community, and insights into their creative process.
Social Squared is a new media agency formed by IIM alumni that works in digital media marketing and management & is based out of Mumbai. Founded by Nikesh Rathi & Amey Asuti.
M12 - Microsoft’s Venture Fund partners with Women in Cloud on #empowHERacces...Keen Ley
1888PressRelease - M12- Microsoft’s Venture Fund, today announced the extension of partnership with Women in Cloud, an economic development organization advancing gender inclusion in technology.
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010Gerd Leonhard
I presented this lecture at the Estacio de Sa in Rio on June 26, 2010, in collaboration with Telezoom. It's a 2 hour talk on the Future of Media and covers pretty much all related topics - give it a whirl. A video will be made available soon, as well, be sure to get my RSS feed at http://www.mediafuturist.com and follow me at http://www.twitter.com/gleonhard
Storytelling has become an important part to showcase impact for social organizations. Here we talk about 3 innovative tools to use to communicate your message and impact.
Far too many nonprofits are still relying on 20th-century strategies and “we’ve always done it this way” tactics to year-end campaign planning. The results are falling short of what’s possible. In today’s plugged in, multi-generational world of donors, there’s a new formula guaranteed to increase your impact.
That’s why we created the 4 step formula to a wildly successful year-end campaign strategy.
Join us as we reveal a real-world example of how we increased donations by 285% and slashed production costs for a century-old nonprofit who was ready to shake things up and make an impact.
Is the digital transformation making your life more convenient or difficult?
The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.
What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.
The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there.
To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it.
.
Women in Cloud, in partnership with M12 and IBM, honors eight role models at ...Keen Ley
1888PressRelease - The #empowHERaccess Inaugural Awards celebrates the achievements of 8 winners who facilitated economic access and recovery for women affected by the COVID-19 pandemic and recognizes the contributions to the cloud ecosystems made by both individuals and organizations. The awards are supported by corporate and private brands such as M12, IBM, Microsoft, Accenture, Boeing, Insight and others.
Patreon is a membership platform that allows creators to offer a monthly subscription to their fans. In exchange, fans get access to exclusive content, community, and insights into their creative process.
Social Squared is a new media agency formed by IIM alumni that works in digital media marketing and management & is based out of Mumbai. Founded by Nikesh Rathi & Amey Asuti.
M12 - Microsoft’s Venture Fund partners with Women in Cloud on #empowHERacces...Keen Ley
1888PressRelease - M12- Microsoft’s Venture Fund, today announced the extension of partnership with Women in Cloud, an economic development organization advancing gender inclusion in technology.
BP108 Admin for the Developer -- Build and Secure Your Own IBM Lotus Domino S...NerdGirlJess
Are you a developer who has only worked with a Domino server already in place? Would you like to learn how to start from scratch and make sure you still end up secure? This session will teach developers who have no prior admin experience get a Domino server up and running. In one hour, learn to create your own development playground by walking through a complete install and basic configuration of a Domino server. You’ll use the Administrator client to create user IDs, and configure and secure Domino as both an SMTP and web server. Learn how to set up your firewall or router to access your server from the Internet. Finally, keep your server running smoothly by providing regular maintenance!
This is a new community located in the City of Sweetwater; Closer to International Mall and Dolphin Mall.
It is a gated community with 4 buildings with almost 200 units
Thin, light and perfectly portable, the ASUS VivoBook S400 is the perfect mobile companion you can take anywhere. The instant-on technology makes VivoBook always ready when you are, and its brilliant multi-touch display responds instantly to your fingertips, giving you a rich and intuitive Windows 8 experience.
Relatório elaborado pela Interbrand, reunindo as 100 marcas mais valiosas do mundo, suas estratégias, casos de sucesso, ranking comparativo com o ano anterior, além de opiniões e tendências. (C) Interbrand.
Best global brands là báo cáo thường niên uy tín nhất thế giới về định giá thương hiệu, được phát hành bởi công ty tư vấn interbrand.
Báo cáo thứ 2 có vẻ là Brandz của Millward Brown, sau đólà BrandFinance của Anh.
Insights Success present you the special issue highlighting “The 10 Most Admired CEOs To Watch in 2018” In this issue we will help you to walk through a list of outstanding leaders who have benchmarked their existence with innovative services.
The 10 Most Admired CEOs To Watch in 2018” In this issue we will help you to walk through a list of outstanding leaders who have benchmarked their existence with innovative services.
Social Media & Powering_the_Possible_DellAnja Monrad
How can Social Media help Powering the Possible? Presentation of how Dells Social Media listening expertise helped American Red Cross prepare for times of disaster.
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
The 10 Most Inspiring Tech Leaders to Watch, 2022.pdfInsightsSuccess4
This edition features a handful of The 10 Most Inspiring Tech Leaders sectors that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/the-10-most-inspiring-tech-leaders-to-watch-2022-july2022/
Агенція Buzzfactory Ukraine (входить до складу CMS Group) підготувала детальну інструкцію щодо нового напрямку онлайн-продажів, який набув особливо значної популярності під час пандемії, — лайвстрім шопінг.
1. Go Social
Influencing B2B Buying Decisions
through Social Media
Zhanna Boguslavskaya
Marketing Manager Dell Ukraine, Baltic and Iceland
EM-EMEA Commercial
17. Question: What do LinkedIn, Jagex, Debang Logistics, Mixi.com and Lonely
Planet have in common?
Answer: They are all Dell customer heroes and are serving as brand
ambassadors in Dell’s inspirational, game-changing “Take Your Own Path”
marketing campaign.
17 Confidential Global Marketing
18. Monsters, demons and downtime.
Enemies that we defy every day.
His business: Mark and Jagex is committed
to staying close to their roots as a
community-based games developer, and
every employee is passionate about
creating great games.
• His story: Mark became CEO with a vision
to build on Jagex’s phenomenal success as
the UK’s largest independent games
developer and publisher, and take it
forward into exciting new R&D projects
• RuneScape, a multi-player online role-
playing game, is their most successful
game. With over 10 million active players
around the globe, RuneScape is a true 24/7
business.
Mark Gerhard
CEO & CTO of Jagex
Global Marketing
19. I have over 70 million users.
And one reliable technology platform.
• His business: LinkedIn is a global web site that
help users to power their career by connecting
through different professional networks.
• His story: The strongest passion for Reid is how
you can improve life for hundreds of millions of
people.
• “Technology helps us solve these problems by
quickly collaborating with the wide variety of
people around us.”
Reid Hoffman
Co-Founder and Executive Chairman
LinkedIn
SMB Event Marketing
20. Sun, rain and secure data all empower my
business.
Her business: Dedicated to
produce 100% renewable
electricity, with the majority of its
energy coming from wind power.
• Her story: When she started the
company, Juliet wanted to make it
easy for people to engage with the
issue With over 25,000 customers
in the UK, her approach has proved
remarkably successful.
Juliet Davenport
CEO & Founder
Good Energy
Global Marketing
21. We could not revolutionize a $20 trillion industry
with out the right technology.
Their business: Cloud-based
software application for helping
companies analyze and manage
pension liability risks
Their story: Transformed risk
management practices in a $20
trillion industry, helping their
customers cope with financial
uncertainty
Timothy Lyons, CEO and
Fiona Page, CTO Pensions First
Global Marketing
24. Dell Women’s Entrepreneur Network June 20-22, 2010
The TYOP Dell Women’s Entrepreneur Network was intended to be an elite gathering of female CEOs and innovative leaders
who run businesses in the world’s top markets and are on the verge of breaking through to the next level.
This was invite-only and intentionally capped at 75 participants to allow for meaningful dialogue and networking. Speakers
included Elaine Chang of Intel China, Kay Koplovitz of USA Network, Geraldine Laybourne of Oxygen Media, Cindy Gallop of
IfWeRanTheWorld, Maria Pinelli of Ernst & Young, Sabine Irrgang of GoFresh.com, Belinda Parmor of Lady Geek, Yue-Sai
Kan, Chairman of L’Oreal China, Michelle Garnaut of M on the Bund, Chris Shipley of Guidewire Group, and Debra Ruh of
TecAccess, Brenda Foster, president of The American Chamber of Commerce Shanghai and Beatrice Camp, US Consul
General.
Social media played a huge part in developing a tailored agenda and we used linkedin.com build excitement for the event
before meeting in Shanghai and then ran all sessions over linkedin.com which we will soon turn into a virtual white paper.
24 Confidential Global Marketing
26. Dell has pulled in more than $6.5 million in revenue from its Twitter
accounts.
That's only a fraction of the more than $60 billion Dell made in revenue last
year, but it proves that the micro-blogging social network can be a
moneymaking machine -- even though it has a relatively small user base.
Twitter's user base can't compete with that of Facebook, which was at 350
million at the last count, but the 18 million-strong Twitter community is
looking like a more lucrative market for companies such as Dell.
26 Confidential Global Marketing