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Business Communication is now social
Business communication is increasingly becoming social. Social business software is the next hot trend in business technology. As Generation Y joins companies, legacy intranet systems are becoming outdated and less useful while social networks and collaboration platforms are gaining popularity both internally within companies and for business use. Over the next five years, the majority of companies will have a corporate social network to improve information sharing, collaboration, productivity, and knowledge management among employees. This transition will be led by new roles like digital strategists rather than the IT department.
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Business Communication is now social
- 1. Business communica,on is now social In fact Social Business So0ware is the next hot Biz Luis Font Managing Director
- 2. What is happening exactly? 2
- 3. And what is happening inside the company? • Intranet 1.0: possibly various useful things, but boring, used little, not very usable • Shy business use of Social Networks, very little in B2B • Only consumer oriented companies use B2C social networks • Social Media in good form: bloggers confirm that they are the 5th power • Twitter calls upon the democratic revolution but it hardly get into some companies 3
- 4. Do we inform? Should we collaborate? 4
- 5. And it gets worse every ,me Genera>on Y is joining the company… 5
- 6. Social Business So0ware is the next hot Biz In 2010 the market confirmed the value of professional and cooperative social collaboration platforms: • Jive software achieved 30M$ financing; • Cube Tree was bought by Success Factors for 50M$; • and Atlassian achieved 60M$ financing 6
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- 8. Convergence Intranet 2.0 Enterprise 2.0 Non Social Legacy 1.0 SoEware ? 8
- 9. Everything will become Social 9
- 10. What are we making Social? • Firstly games • Intranets, they need this as if it were water • Extranets, especially if it is with clients • Project management • CRM… Social CRM sounds good • ERP • El BI • And much more 10
- 11. And what else? • Social Crowsourcing • On-line Reputation • Social Client/User Communities • Social Product Management • Social Product Engineering 11
- 12. Over the next 5 years the majority of companies will have a Corporate Social Network 12
- 13. This Revolu,on will NOT be led by IT 13
- 14. We Need New Profiles • From Community Manager to Digital Strategist • From Programmer to Development & Usability Engineer • From Content Manager to Digital Content Strategist & Designer • From Usability Engineer to Usability- Understandability Designer 14
- 15. And they will be in the Cloud: Public or Private 15
- 16. Will there be a baRle? reconver,bles 16
- 17. Who will lead it? • Top Management • Departmental Leaders • Human Resources • Marketing 17
- 18. Business Benefits • Greater Information • Collaboration increase • Increase in Productivity • E-mail reduction • Knowledge Management • Sense of Belonging • New Retribution Models • Motivation 18
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