Tired of wasting time on inneffective social marketing reporting? You're not alone. Month after month in offices all around the world marketers are presented with reports that are too superficial to be actionable and arrive to late to be useful. The power of social marketing is wasted. This webinar shows you how to quickly create beautiful, simple and clear analyses of marketing performance with input from all your organization's experts. We will discuss the core challenges of social marketing reporting today and how you can overcome those challenges through collaboration and Big Data. You will learn: - How to isolate observations about brand's social performance. - How to assemble a narrative of observations about a campaign, competitors or a brand program. - How to share the insights with others and download "boss ready" reports. Dachis Group speakers include: John De Oliveira (@johndeo), Brian Kotlyar (@bkotlyar) and Doug Kern (@doug_kern)

1. SOCIALIZING SOCIAL MEASUREMENT
WEBINAR:
COLLABORATIVE REPORTING
NOVEMBER 2012
DACHIS GROUP
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2. Speakers
John De Oliveira leads the john.deoliveira@dachisgroup.com
product management team at
Dachis Group and manages @johndeo
the creation and development
of our social analytics
software.
Brian Kotlyar works with brian.kotlyar@dachisgroup.com
global brands on social
business strategy and runs the @bkotlyar
Dachis Group blog.
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3. “Death by Spreadsheet”
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4. What’s Broken
Too siloed
Hard to share insights across teams.
Too little
Difficult to add your thoughts and make them
“stick” to the data.
Too late
Reports arrive weeks, or months, after the
campaign.
“Death by Spreadsheet”
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5. Collaborative Reporting
Social Performance Monitor
is rich with insights about your
brand's social activity and the
impact on your strategy.
It’s pre-loaded with daily social
insights from more than 30
thousand brands and 100
million social accounts.
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6. Collaborative Reporting
What you need is a way to
keep track of your important
discoveries...
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7. Collaborative Reporting
What you need is a way to
keep track of your important
discoveries...
...and a way to organize and
share your insights quickly, so
there's time to act upon them.
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8. Collaborative Reporting
Opportunity: Attract Competitor's Detractors
What you need is a way to
keep track of your important
discoveries...
Why are customers unhappy about our new TV Ad?
...and a way to organize and
share your insights quickly, so
there's time to act upon them.
New Customers Becoming Advocates Faster than Before
Too Many Sale Promotions are Leading to a Decrease in Perceived Quality
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9. Collaborative Reporting
What you need is a way to
keep track of your important
discoveries...
...and a way to organize and
share your insights quickly, so
there's time to act upon them.
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10. Collaborative Reporting
Introducing Collaborative
Reporting, The latest Social
SaaS App from Dachis Group.
Here’s how it works.
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11. Introducing Collaborative Reporting
Collaborative Reporting marries big
data and shared insight enabling
brand marketers and digital agencies
to create beautiful, simple and clear
views of social marketing
performance.
1 Uncover Insights
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Create a Narrative
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Share with your team
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12. 1) Uncover an Observation
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Clip any data point for analysis,
bringing along all of its rich context.
1 Select an observation, such as
a trendline of your brand’s
conversation strength vs 2
competitors, or a tweet from a
brand advocate.
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Add your notes. What was 3
interesting or unusual about
the data?
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Add your observation to an
existing Narrative or create a 1
new one.
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13. 2) Assemble a Narrative
Create a shared narrative by instantly
assembling observations into an
interactive microsite.
1 Each thumbnail reveals the
observation’s content. 1
2 Notes and annotations ride
along with the Observation
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14. 3) Share with Your Team
Invite others to review or contribute.
1 Invite anyone on your team to
collaborate and add their 1
comments.
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2 Download the insights as
native PowerPoint slides,
giving you immediate access
to “boss ready” reports.
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15. Learn More
Sign up for a 1:1 Tour Stay in touch
john.deoliveira@dachisgroup.com
http://social.dachisgroup.com/tour
@johndeo
brian.kotlyar@dachisgroup.com
@bkotlyar
doug.kern@dachisgroup.com
@doug_kern
http://dachisgroup.com
http://socialbusinessindex.com
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