The document discusses a webinar on collaborative reporting conducted by the Dachis Group, led by speakers John De Oliveira and Brian Kotlyar. It highlights the limitations of traditional reporting methods in social analytics and introduces a new social SaaS app that facilitates collaboration among brand marketers and agencies by allowing them to uncover insights, create narratives, and share findings effectively. The app aims to streamline the process of extracting and sharing valuable social insights, thus improving responsiveness and overall strategy.

1. SOCIALIZING SOCIAL MEASUREMENT
WEBINAR:
COLLABORATIVE REPORTING
NOVEMBER 2012
DACHIS GROUP
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2. Speakers
John De Oliveira leads the john.deoliveira@dachisgroup.com
product management team at
Dachis Group and manages @johndeo
the creation and development
of our social analytics
software.
Brian Kotlyar works with brian.kotlyar@dachisgroup.com
global brands on social
business strategy and runs the @bkotlyar
Dachis Group blog.
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3. “Death by Spreadsheet”
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4. What’s Broken
Too siloed
Hard to share insights across teams.
Too little
Difficult to add your thoughts and make them
“stick” to the data.
Too late
Reports arrive weeks, or months, after the
campaign.
“Death by Spreadsheet”
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5. Collaborative Reporting
Social Performance Monitor
is rich with insights about your
brand's social activity and the
impact on your strategy.
It’s pre-loaded with daily social
insights from more than 30
thousand brands and 100
million social accounts.
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6. Collaborative Reporting
What you need is a way to
keep track of your important
discoveries...
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7. Collaborative Reporting
What you need is a way to
keep track of your important
discoveries...
...and a way to organize and
share your insights quickly, so
there's time to act upon them.
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8. Collaborative Reporting
Opportunity: Attract Competitor's Detractors
What you need is a way to
keep track of your important
discoveries...
Why are customers unhappy about our new TV Ad?
...and a way to organize and
share your insights quickly, so
there's time to act upon them.
New Customers Becoming Advocates Faster than Before
Too Many Sale Promotions are Leading to a Decrease in Perceived Quality
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9. Collaborative Reporting
What you need is a way to
keep track of your important
discoveries...
...and a way to organize and
share your insights quickly, so
there's time to act upon them.
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10. Collaborative Reporting
Introducing Collaborative
Reporting, The latest Social
SaaS App from Dachis Group.
Here’s how it works.
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11. Introducing Collaborative Reporting
Collaborative Reporting marries big
data and shared insight enabling
brand marketers and digital agencies
to create beautiful, simple and clear
views of social marketing
performance.
1 Uncover Insights
2
Create a Narrative
3
Share with your team
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12. 1) Uncover an Observation
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Clip any data point for analysis,
bringing along all of its rich context.
1 Select an observation, such as
a trendline of your brand’s
conversation strength vs 2
competitors, or a tweet from a
brand advocate.
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Add your notes. What was 3
interesting or unusual about
the data?
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Add your observation to an
existing Narrative or create a 1
new one.
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13. 2) Assemble a Narrative
Create a shared narrative by instantly
assembling observations into an
interactive microsite.
1 Each thumbnail reveals the
observation’s content. 1
2 Notes and annotations ride
along with the Observation
2
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14. 3) Share with Your Team
Invite others to review or contribute.
1 Invite anyone on your team to
collaborate and add their 1
comments.
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2 Download the insights as
native PowerPoint slides,
giving you immediate access
to “boss ready” reports.
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15. Learn More
Sign up for a 1:1 Tour Stay in touch
john.deoliveira@dachisgroup.com
http://social.dachisgroup.com/tour
@johndeo
brian.kotlyar@dachisgroup.com
@bkotlyar
doug.kern@dachisgroup.com
@doug_kern
http://dachisgroup.com
http://socialbusinessindex.com
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