WayToGo is a new carpooling app for India that aims to introduce carpooling, save money and the environment, and shift people's mindsets about travel. It allows users to find rides at required times, book online, and travel together with verified members. The marketing plan is to drive traffic to the WayToGo page, increase registrants for the ridematching service, enhance carpooling awareness through social media, and encourage public adoption of ridesharing. The plan focuses initially on strategic collaborators that provide value and the right engagement timing to establish market position and future business development. The target age demographic is broad from 18 to 65 but mainly focuses on youth. Goals are to maximize app usage and increase company value to $