The document discusses a new product launch that used traditional, display, and digital media for advertising. It promoted an interactive ad campaign on YouTube and across websites to raise awareness of a new Toyota Prius model and have people vote on possible names, which received over 1.2 million votes. The campaign was successful at using online promotion and interactive advertisements to inform people and get their input for the new product.

1. Israt Jahan
Md. Showrov
BuiyanShakil Ahmed

2. Objective
New Product Let People know Strong Online
Connection

3. Advertising
Traditional Media
Display media
Digital media

4. Prius goes plural
New ModelNew NameAwarenessVideo in YouTubeVotingInteractive ADs
DrivingAcross the
PagePRII

5. Interactive advertisement
Promotion
Information

6. Result
Voting
Prii Prien Prium Prius Priuses

7. Out-turn of Online promotion
1.2 Million votes

8. Thank you