Lyft was founded in 2007 as Zimride by Logan Green and John Zimmer to offer long-distance ridesharing between college campuses. In 2012, it shifted its focus to short-haul urban ridesharing under the Lyft brand. Lyft has raised over $5 billion in funding and went public in 2019 with a valuation of $24 billion. It positions itself as a friendlier alternative to competitor Uber by focusing on building community and fostering human connection between passengers and drivers.

1. SHICHENG HUO/ LESSON OF THE PAST

2. Logan GreenJohn Zimmer

3. Offer long-distance ride-sharing between college campuses
2007

4. 2012

5. 2013
Lyft sells Zimride and
focuses on short-haul ride
sharing instead of longer
rides for college students.

6. 2013: $15 million in Series B2007: Zimride raised $250,000 in
seed money from Facebook's fbFund.
2010: $1.2 million in seed founding
2011: $ 6 million in series A
Funding

7. Building a Brand Around Values
Lyft fosters human connection & builds up good user experience.
“Lyft is your friend
with a car, whenever
you need one” — Lyft

8. Building a Brand Around Values
Lyft is positioning itself to
expand to scooters,
bicycles, and other more
environmentally friendly
modes of transportation.
Environment Community Building
Lyft’s mission is to improve
people's lives through the
world's best transportation. Our
vision was to reinvent cities
around people, not cars.

9. Transportation Network Company
Lyft develops and maintenances mobile app to offer
car rides, scooters, and a bicycle-sharing system.
Core business is car-sharing.

10. Strong Competitor
Lyft 1 million rides
6 years
UBER 1 million rides
6 years

11. Strong Competitor
6 years
1 billion rides
6 years 6 months
1 million rides
1 million rides

12. Strong Competitor
UBER
Lyft
Main market in the United States
Around the world

13. Strong Competitor

14. Possibilities
• Expand relationship with exist customers.
• Lower cost to achieve profitability.

15. The company set a price
of $72, but Lyft began
trading at $87.24, a more
than 20% increase.
IPO in 2019
24Billion
Valued at

16. Molecule
People
People want to arrive at the
destination in a short time
with an affordable way. Problem
Public transportation takes
too long and cabs are too
expensive.
A mobile platform can help
people get an affordable
ride in a few minutes.
Product

17. Thank You Resources
https://www.cnn.com/interactive/2019/03/business/lyft-history/index.html
https://www.theatlantic.com/technology/archive/2019/03/lyft-ipo-heres-how-
its-business-works/585433/
https://www.goodwatercap.com/thesis/understanding-lyft#market-landscape
https://jungleworks.com/how-lyft-works-business-model-insights-lyft-
revenue/
https://www.forbes.com/sites/simonmainwaring/2018/10/16/how-lyft-drives-
growth-through-purpose/#5bf0fa4015f1
https://www.crunchbase.com/organization/zimride/timeline/timeline#section-
recent-news-activity
https://www.olapic.com/resources/how-lyft-can-better-engage-customers-
and-drivers-with-content_article-p1aw-f1ct-f1tr-v1au-t1sm-t1dm/
The story of lyft — Lyft youtube channel