The document discusses mobile devices as a consumer behavior rather than a mere technology, projecting 2 billion devices to be shipped in the year. It highlights trends in user engagement on mobile retail sites versus apps, emphasizing integration with social media and advertising networks for app development. Key statistics include the prevalence of Facebook login usage among top-grossing apps and details on advertising strategies through the audience network.

2. MOBILE IS NOT A TECHNOLOGY

3. MOBILE IS A CONSUMER BEHAVIOUR

4. 2BillionMobile devices will be shipped this year
170
79%

6. 0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
Dec-2012
Feb-2013
Apr-2013
Jun-2013
Aug-2013
Oct-2013
Dec-2013
Feb-2014
Time Spent on Mobile Retail Sites vs. Apps
(Billion Minutes)
Mobile web
Apps

10. 408MBy end of 2013

13. BUILD GROW MONETIZE

16. PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTfulAPI
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING
DATA MODELS
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS
FILES
UI BINDINGS

17. PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTful API
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING
DATA MODELS
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS
FILES
UI BINDINGS
YOUR APP

18. PARSE
YOUR APP

19. Parse Core
Parse Push
Parse Analytics

22. Parse Core
Parse Push
Parse Analytics
Up to 30 requests/sec
P
Up to 1,000,000recipients
P
Unlimited Data Points

26. 80% Top grossing U.S iOS& Android apps use Facebook Login
#1
7 Billion

29. GROW

32. Message Dialog
Mobile Like Button

39. 2,7 million
77%

46. Install Audience Network SDK
Get Paid Monthly
Place Ad Units in your App

47. Banner
Interstitial
Native

48. Top Notch
+37%

49. Fb.me/start