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Social Media Presentaion for Intel Channel Alliance Summit
The document discusses the importance of social media as a fundamental shift in communication and highlights consumer expectations for brands. It provides examples of how companies can effectively engage with their audience through social media for sales, support, and community building. Strategies include leveraging influencers, integrating social networks into websites, and utilizing location-based services to enhance customer experiences.
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Social Media Presentaion for Intel Channel Alliance Summit
- 1. Intel Channel AllianceSummit Spring 2011 Ekaterina Walter Intel Social Media Strategist @ekaterina 1
- 2. “Social Media isn’ta fad, it’s the fundamental shift in the way we communicate” Erik Qualman author of Socialnomics 2
- 3. Motivations… 3 @ekaterina INTEL CONFIDENTIAL
- 4. Consumer Expectations Brands should: listen to what I have to say show that they care connect with me where I am respond in a timely manner 4 @ekaterina INTEL CONFIDENTIAL
- 5. Social Media –the Platform for Connection 5 @ekaterina INTEL CONFIDENTIAL
- 6. Are Your Die-HardFans Part of Your Community? Die Hard Intel Fan - Damien Bayless 6 @ekaterina INTEL CONFIDENTIAL
- 7. My Personal Story 7 @ekaterina INTEL CONFIDENTIAL
- 8. 8 @ekaterina INTEL CONFIDENTIAL
- 9. Years to Reach50M Users: 9 @ekaterina INTEL CONFIDENTIAL
- 10. 10 @ekaterina INTEL CONFIDENTIAL
- 11. 11 @ekaterina INTEL CONFIDENTIAL
- 12. 12 @ekaterina INTEL CONFIDENTIAL
- 13. 13 @ekaterina INTEL CONFIDENTIAL
- 14. 14 @ekaterina INTEL CONFIDENTIAL
- 15. 15 @ekaterina INTEL CONFIDENTIAL
- 16. 16 @ekaterina INTEL CONFIDENTIAL
- 17. Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919 17 @ekaterina INTEL CONFIDENTIAL
- 18. 40% of Fortune100 Companies Show Website Traffic Decreasing Source: Adgregate and Webtrends 18 @ekaterina INTEL CONFIDENTIAL
- 19. So what canyou do? Let’s look at some examples… 19
- 20. Use Twitter forSales and Support $6.5M in revenue in ‘10 Changed products and processes in response to social brand chatter – find out about problems with products 6 weeks earlier than in the past 20 @ekaterina INTEL CONFIDENTIAL
- 21. Listen! 21 @ekaterina INTEL CONFIDENTIAL
- 22. Work with Bloggersand Influencers HP created a contest to promote Dragon laptop - 31 tech bloggers gave away laptops every day for 31 days Results: • Over 380K links to 31 blog sites discussing the content • 25K contest entries • 85% increase in sales 22 @ekaterina INTEL CONFIDENTIAL
- 23. Use YouTube toDrive Sales 23 @ekaterina INTEL CONFIDENTIAL
- 24. Create a Self-SustainingCommunity TurboTax created a customer service wiki that allowed TurboTax users to answer questions and provide tips to others Results: 40% of user questions were answered by other customers at a higher rate of accuracy than the traditional call center 24 @ekaterina INTEL CONFIDENTIAL
- 25. Integrate Social Networksinto Your Website 25 @ekaterina INTEL CONFIDENTIAL
- 26. Consider the Moveto Facebook Commerce On the first day of launch the sales quadrupled 26 @ekaterina INTEL CONFIDENTIAL
- 27. Consider the Powerof Facebook Integration Giantnerd.com, a shopping site for outdoor gear, saw a doubling in revenue generated from Facebook within 2 weeks of adding the Like button American Eagle saw users referred by Facebook spend 57% more than average on the site Every time Facebook user posted on newsfeed that they bought a ticket, friends spent an additional $5.30. Every Facebook link generated $2.52 in sales 27 @ekaterina INTEL CONFIDENTIAL
- 28. Take Advantage ofLocation-Based Services For opening weekend of Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare. 10% of traffic to the store that weekend came with Foursquare check ins. 28 @ekaterina INTEL CONFIDENTIAL
- 29. Blog! 29 @ekaterina INTEL CONFIDENTIAL
- 30. Integrate Traditional andSocial 30 @ekaterina INTEL CONFIDENTIAL
- 31. Tap into thePower of User-Generated Content 31 @ekaterina INTEL CONFIDENTIAL
- 32. Make Every SinglePiece of Content Sharable 32 @ekaterina INTEL CONFIDENTIAL
- 33. Your brand isonly as strong as the culture behind it. 33
- 34. Thank You! Ekaterina Walter ekaterina.walter@intel.com Twitter: @ekaterina 34