7 Marketing Strategies to Grow Your Business It was so great speaking at the Women's Entrepreneur Network at Palm Beach State College. We talked social media, retargeting, local search and other digital marketing strategies to grow your small business.

3. 1. Know Your Numbers & Set
Realistic Goals

4. Know Your Numbers & Set Realistic Goals
❖ How many new clients/
customers are you acquiring
every month?!
❖ What is your monthly revenue?!
❖ What is the Lifetime Value of
your clients/customers? !
❖ What is your CPA per
advertising source?!
❖ What kind of growth do you
want to see in 6 months, 12
months?

5. How Much Should You Invest in Advertising?

6. 2. Create an Effective
Social Media Strategy

7. Social Media Strategy
!
❖ Everything marketing
channel needs a strategy. !
❖ Choose the right platforms
for your business. !
❖ Implement the right
processes and be
consistent.

8. What Brands/Businesses Do You Love?
❖ How are you different?!
❖ What value are you providing?!
❖ What kind of customer
experience are you creating?!
❖ Are you creating and sharing
content that people will miss if
you stop posting?

9. ❖ Local gas station saw an opportunity to promote a hard to find, but
popular product!

11. Facebook
❖ 1.39 billion monthly active Facebook users.!
❖ 29% of users are between 25 and 34.!
❖ Highest traffic occurs mid-week between 1 to 3 pm. !
❖ On Thursdays and Fridays, engagement is 18% higher. !
❖ 16 million local business pages have been created as of May
2013 which is a 100 percent increase from 8 million in June 2012.!
❖ 7.5 million promoted posts have been made from June 2012 to
May 2013.
Source: zephoria.com

12. How Can You Use Facebook to Market Your Business?
❖ Pay to Play!
❖ Extremely cost-effective !
❖ Target very specific audiences

13. Facebook
Advertising
❖ Facebook ads !
❖ Boosted Posts!
❖ Sweepstakes !
❖ Facebook offers !
❖ Custom Audiences !
❖ Retargeting!
❖ Events

14. ❖ Offer something awesome!!
❖ Friends see when someone takes an offer. !
❖ Opportunity to share.
Facebook Offers

15. –Evan Weber
“You don’t have a social media strategy !
without a Sweepstakes ”

16. ❖ Need an awesome prize. !
❖ Use a Sweepstakes App (woobox.com). !
❖ Promote it everywhere.

17. LinkedIn
❖ 332 million users (107M in US).!
❖ 40% of users check LinkedIn daily.!
❖ On average CEOs have 930 connections.!
❖ Average time a user spends on LinkedIn is 17 minutes
per month
Source: Digital Marketing Ramblings

18. How Can You Use LinkedIn to Grow Your Business?
❖ Update your profile. !
❖ Create a company page. !
❖ Add status updates. !
❖ Build connections daily. !
❖ Join and/or start a LinkedIn Group.!
❖ Create content and publish on LinkedIn. !
❖ Endorse your connections. !
❖ LinkedIn Advertising.
Source: Digital Marketing Ramblings

20. Social Tools
❖ hootsuite.com !
❖ canva.com !
❖ Edit Flow (wordpress plug-in)

21. 3. Invest in Local Search Marketing

22. Google It!
❖ 59% of consumers use Google
every month to find a reputable,
local business.!
❖ 61% of local searches result in a
purchase. !
❖ 50% of mobile users visit a store
within a day after conducting a
local search.!
❖ 68% of consumers on smartphones
used the get directions or call
button on a smartphone local
listing.
Source: BusinesstoCommunity.com

23. Get Reviews from Clients & Customers
!
❖ Optimize your local directory
listings. !
❖ Leverage local directory review
tools and share via social
media. !
❖ yext.com

24. 4. Email Marketing

25. Yes, Email Marketing Still Works
❖ Email marketing delivers the highest
ROI (about $44 per dollar spent, on
average) of any digital marketing
tactic. (SEO is second, and banner ads
have the lowest ROI.)!
❖ 66% of consumers have made a
purchase online as a result of an e-mail
marketing message. Over 70% of
mobile purchasing decisions are
influenced by promotional e-mails. !
❖ 64% of people say they open an e-mail
because of the subject line. !
❖ 51% of emails are open on mobile
devices.
Source: Mark the Marketer

26. Email Marketing Tips
❖ Frequency. !
❖ Optimize email for mobile. !
❖ Create compelling subject line. Stay short. Get personal. !
❖ Amazing offer and value. !
❖ Strong call to action. !
❖ Always be building your list. !
❖ Marketing Automation

27. 5. Retargeting

28. Did You Know…
❖ Website visitors who are retargeted with display ads are
70% more likely to come back to your website. !
❖ The average click-through rate for display ads is .07%.
The average click-through for retargeting ads is 10x that,
at about 0.7%.!
❖ With retargeting, the percentage of users who return to
complete the check-out process increases to 26%.
Source: Digital Information World

29. Why You Should Be Retargeting
❖ Extremely cost-effective.!
❖ Squeeze more out of your
website. !
❖ Use AdRoll.com. !
❖ Retargeting through
Facebook. !
❖ Create the right ads and
test.

30. 6. Track & Adjust

31. How to Track Your Marketing Efforts
❖ Tracking/Promotional codes. !
❖ Dedicated telephone
numbers. (Call Source) !
❖ Asking people how they
heard about you.

32. 7. Become More Productive
❖ Plan your work, work your plan. Create lists. !
❖ Don’t “do lunch” with everyone. !
❖ Set goals each week for number of new prospects, calls, follow up emails,
etc. !
❖ Leverage online networking. Get your team involved.!
❖ Have more effective meetings. !
❖ Use data.com to find good connections.

33. Sign Up for Free Marketing Tips
❖ 16 Ways to Leverage LinkedIn to Build Business!
❖ 5 Steps to Launching an Exciting Sweepstakes on Your
Website!!
❖ How Retargeting Can Help You Get Back the Business
You Are Losing!
❖ 4 Tips for Effective Email Marketing!
❖ Today's Hottest Strategies in Digital Marketing and
Social Media

34. kate@KateVolman.com !
www.linkedin.com/in/katevolman!
@KateVolman