This candidate has over 10 years of experience in marketing and project management roles. They have a proven track record of developing and managing demand generation programs to meet revenue goals, including webinars, email campaigns, and paid social media ads. They are skilled at partnering with sales and other teams to align marketing activities with strategic accounts. This candidate excels at identifying opportunities to optimize marketing spend and drive efficiencies.

1. EXPERIENCE
Company
Marketing Manager / Seattle, WA / Dates
• Develop and manage demand generation programs to meet revenue
pipeline goals and accelerate conversions
• Manage programs, including webinars, email campaigns and third-
party content, emails and ads, to drive net new leads
• Partner with sales leadership and teams to align marketing activities
with highest opportunity accounts
• Established and manage marketing calendar of all programs, events,
emails and webinars in Salesforce
• Partner with sales operations to build database through third-party lists
and outbound marketing campaigns; support database hygiene efforts
to ensure accurate lead information
Company
Marketing Manager / Seattle, WA / Dates
• Drove and managed all lead generation through online and print
advertising, SEO/SEM, social and events, resulting in 700+ leads into
the firm on a monthly basis and an overall 22% increase
• Managed paid Facebook campaigns that generated 19% growth in
likes and Twitter ads that increased follower base by 10%
• Identified and successfully decreased number of vendors, which
resulted in a 20% decrease in costs while optimizing marketing spend
PROFILE
Marketing leader, team collaborator and cross-departmental partner.
Adept at setting priorities, adapting to change and learning on the fly.
Develop and manage effective programs that align with overall company
objectives; drive results through leads, pipeline and accelerated conversions;
evaluate and refine programs to increase ROI.
Passionate about my work, high growth companies and fast-paced
environments. Enjoy working with smart, strategic and fun people.
Client Name
MA R K E T I N G MA NA GE R
SKILLS
Demand generation
Email marketing
Webinars
Program management
Marketing strategy
Social media
SEM
SEO
Marketo
Pardot
Salesforce
Google Analytics
888.888.8888
email@email.com
EDUCATION
Degree, Major
College
Year
CONTACT
CN

2. Client Name
EXPERIENCE
Company
Senior Project Manager / Seattle, WA / Dates
• Led strategy, creative and analytics teams to develop social media
programs that built awareness and drove product downloads for
Microsoft OneNote, Microsoft Office and Skype
• Identified and drove incremental projects to boost the number of
acquisitions, resulting in additional revenue
• Managed a team of 8-10 individuals; led sprint planning in agile
environment to ensure on-time delivery of projects
Highlights
• Successful execution of one-day US Skype activation event that exceeded
goal of 80 product downloads
• Led OneNote team to create evergreen content, that resulted in
increased brand awareness from 6% to 10% and monthly active users
from 15M to 20M over one quarter
• Established and grew @OneNoteEdu Twitter handle from zero to
3k followers through paid campaigns targeted at specific educator
community
Company
Senior Manager, Search Marketing / Seattle, WA / Dates
• Led a team of 19 direct reports to meet or exceed quarterly retention
goals; managed day-to-day operations; and managed delivery of
services
• Business owner of SEO, social media, sweepstakes and PPC services
• Managed automation project that delivered monthly performance
reports to clients, saving 40 total hours of manual reporting and
increasing client satisfaction
• Streamlined escalation management, resulting in a 20% decrease of
cancellations within the first year
• Defined, operationalized, and launched a new SEO product, which
upgraded 300 existing clients and added 400 new clients in 8 months
while maintaining a 99% retention rate
Highlights
• Promotion from Search Coordinator to Manager to Senior Manager
• Successful execution of one-day US Skype activation event that exceeded
goal of 80 product downloads
• Led OneNote team to create evergreen content, that resulted in increased
MA R K E T I N G MA NA GE R
CN
Certifications
Marketo Certified Expert
Certified Scrum Product
Owner
Google Analytics Individual
Qualification
Interests
Traveling
Guitar
Beach volleyball
Rollerblading
Running
Snowboarding
Tech gadgets