A case for the "strategy of no strategy" and a warning that the age of D.I.Y marketing (do it yourself) for small business is DEAD. Inspired by Tara "MissRogue" Hunt's "Your Social Media Strategy Won't Save You".
This document summarizes the key points from the book "No Bullshit Social Media" by Jason Falls and Erik Deckers. It discusses that social media is the future of marketing and companies that embrace it will succeed. It provides an overview of how social media marketing can enhance branding, protect reputation, build community, improve customer service, facilitate research, and drive leads and sales. The document also notes that social media marketing is about communication, not technology, and emphasizes setting goals, creating a strategic plan, and measuring results of social media campaigns.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Crowdfunding workshop Montreal - Basic levelseedingfactory
This document provides an introduction to crowdfunding. It defines crowdfunding and explains the different models including donation/reward, equity, and lending. Key facts about the crowdfunding market size and growth are provided. The document outlines advantages of crowdfunding beyond raising money such as proving a concept, gaining feedback, and marketing. Potential risks of crowdfunding like time/money loss, burnout, and logistics challenges are discussed. Lastly, it emphasizes that running a successful crowdfunding campaign requires extensive preparation and is a full-time activity.
How to Manage Communities on Social MediaJosie Khng
Are your Facebook fans or Twitter followers overwhelming you with their conversations?
Afraid of re-creating the Chrysler or Nestle Social Media fiasco?
Don't worry, it's social media and not brain surgery!
The presentation will guide you through community management best practices for both the social media agency as well as your brand manager. This includes tips for your employees on how to behave on the internet.
Created for the digital marketing agency I work for, Vocanic in Singapore. Feel free to share this and check our website out at www.vocanic.com!
This document summarizes a crowdfunding workshop that provides strategies for successful charity and personal fundraising campaigns. The workshop covers choosing a crowdfunding platform, creating an engaging campaign site, using incentives, developing a marketing plan, and identifying advocates to promote the campaign through consistent communication and follow up. The key message is that crowdfunding success hinges on effective marketing and utilizing one's network to promote the campaign.
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
This document contains quotes from 50 influencers on influence marketing. Some key themes that emerge are:
- Have a clear strategy and understand why you are engaging influencers and what it will do for your business.
- Develop long-term relationships with influencers by interacting with them before you need them for a campaign.
- Help influencers by crafting campaigns that align with their passions and audiences in order to leverage their credibility.
- Do not treat influencers as a distribution channel but rather as extensions of your company through collaborative marketing.
This document summarizes the key points from the book "No Bullshit Social Media" by Jason Falls and Erik Deckers. It discusses that social media is the future of marketing and companies that embrace it will succeed. It provides an overview of how social media marketing can enhance branding, protect reputation, build community, improve customer service, facilitate research, and drive leads and sales. The document also notes that social media marketing is about communication, not technology, and emphasizes setting goals, creating a strategic plan, and measuring results of social media campaigns.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Crowdfunding workshop Montreal - Basic levelseedingfactory
This document provides an introduction to crowdfunding. It defines crowdfunding and explains the different models including donation/reward, equity, and lending. Key facts about the crowdfunding market size and growth are provided. The document outlines advantages of crowdfunding beyond raising money such as proving a concept, gaining feedback, and marketing. Potential risks of crowdfunding like time/money loss, burnout, and logistics challenges are discussed. Lastly, it emphasizes that running a successful crowdfunding campaign requires extensive preparation and is a full-time activity.
How to Manage Communities on Social MediaJosie Khng
Are your Facebook fans or Twitter followers overwhelming you with their conversations?
Afraid of re-creating the Chrysler or Nestle Social Media fiasco?
Don't worry, it's social media and not brain surgery!
The presentation will guide you through community management best practices for both the social media agency as well as your brand manager. This includes tips for your employees on how to behave on the internet.
Created for the digital marketing agency I work for, Vocanic in Singapore. Feel free to share this and check our website out at www.vocanic.com!
This document summarizes a crowdfunding workshop that provides strategies for successful charity and personal fundraising campaigns. The workshop covers choosing a crowdfunding platform, creating an engaging campaign site, using incentives, developing a marketing plan, and identifying advocates to promote the campaign through consistent communication and follow up. The key message is that crowdfunding success hinges on effective marketing and utilizing one's network to promote the campaign.
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
This document contains quotes from 50 influencers on influence marketing. Some key themes that emerge are:
- Have a clear strategy and understand why you are engaging influencers and what it will do for your business.
- Develop long-term relationships with influencers by interacting with them before you need them for a campaign.
- Help influencers by crafting campaigns that align with their passions and audiences in order to leverage their credibility.
- Do not treat influencers as a distribution channel but rather as extensions of your company through collaborative marketing.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
This is a presentation that I gave at a Digital Marketing conference in Nov 2010 while a consultant for Doremus (part of Omnicom Group). It has been almost two years and a lot of points are still applicable, and the industry still has a long way to go...
This document provides an agenda for a community management workshop. It introduces the presenter Amanda Foley and her background in marketing and community management. The workshop will cover elements of community management like social engagement, offline interactions, content strategy, and turning members into advocates. It emphasizes the importance of listening to the community to improve products and services. The value of building community is discussed as well as tools and resources for community managers.
This document provides a summary of a conference on social media metrics. It discusses:
1) How traditional metrics like "eyeballs" and "hits" are no longer relevant in social media, which is focused on conversations and engagement. New metrics focus on interactions like comments, shares, and followers.
2) A seven step process for effective social media measurement including defining goals, investments, audiences, metrics, benchmarks, tools, and continuous improvement.
3) How tools can analyze descriptive statistics, social networks, and text to provide insights from social media conversations and sentiment. Tracking sentiment precisely and improving text analysis over time helps make the insights more actionable.
This document provides a summary of a conference on social media metrics. It discusses how social media has changed marketing metrics from counting "eyeballs" to measuring "engagement." Effective social media measurement requires defining goals and audiences, choosing appropriate metrics, benchmarking, using analytical tools to analyze structured and unstructured social media data, and continuously improving measurement. Sentiment analysis and understanding the spread of ideas on social media can provide valuable insights for businesses.
Social Media Metrics How To Listen, Understand And Predict The Social ...Rohit Kuttappan
This document provides a summary of a conference on social media metrics. It discusses how social media has changed marketing metrics from counting "eyeballs" to measuring "engagement." Effective social media measurement requires defining goals and audiences, choosing appropriate metrics, benchmarking, using analytical tools to analyze structured and unstructured data, and continuously improving the process. Text analysis tools can track sentiment, themes and influence across vast amounts of social media data to provide actionable insights.
This document provides a summary of a conference on social media metrics. It discusses how social media has changed marketing metrics from counting "eyeballs" to measuring "engagement." Effective social media measurement requires defining goals and audiences, choosing appropriate metrics, benchmarks, and analytical tools to capture structured and unstructured data from conversations. Sentiment analysis can assess opinions but must attribute sentiments precisely. Continuous improvement of text analysis will make insights more actionable. Tracking how content spreads online through shares and mentions reveals what messages are truly viral.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Social media is a means of communicating with business allies and friends to continuously improve and grow a business. It should be used to listen, respond, help, share, invite, and learn, but never to directly sell. Successful social media use earns an audience's permission to share helpful content through genuine participation not motivated by marketing goals. An inbound marketing approach focuses on changing minds with remarkable content, building relationships, and getting found organically.
How Do You Scale Personal Engagement? A Fresh Look at Marketing AutomationSocial Media Today
This document summarizes a webinar on scaling personal engagement through marketing automation. It introduces the moderator and three panelists: Adam Metz of The Social Concept, Scott Martineau of Infusionsoft, and Dr. Eyal Ronen of Spotlight Leadership. The webinar discusses how personal engagement meets customer needs physically, cognitively and emotionally. It also explores how tools like marketing automation can scale personal engagement by turning brand advocates into influencers and allowing interaction effects to propagate through social connections. The webinar includes two case studies of companies that increased customer bases and revenues through automation. It concludes by advising attendees to avoid screwing up personal engagement through over-automation and provides links to download courses on engaging
The document discusses strategies for using social media to find and nurture real estate leads. It emphasizes developing a big picture strategy that understands target audiences and the value provided. It recommends using tools like CRM systems to organize contacts and a monthly newsletter to regularly engage audiences. Specific social media platforms like LinkedIn, Facebook, Twitter, Zillow and Trulia are examined along with tips for professional profiles and engaging content online.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The document discusses building brands through harnessing the power of social media. It defines branding and public relations, explaining how social media provides powerful and easy-to-use tools for everyone to create content. It then discusses examples of how Target and Goodwill have used social media as part of their branding and marketing strategies, and provides tips on developing a strategic social media engagement plan to complement traditional outreach.
Basic concepts about Mobile Testing
When testing using the common method on windows /web application, we basically know the need to test functionality. Same concepts apply for mobile application for smartphone as well.
Visit : http://bit.ly/2bavnX0
In this webinar, we'll cover the following strategies you can utilize on LinkedIn and within Recruiter Professional Services to help you warm up cold leads and find new business:
- Boost Your Brand - Learn the newest tips on enhancing your profile
- Leverage Commonalities - Master the Alumni functionality and take advantage of your 2nd degree connections
- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
- Build Market Intelligence - Gain knowledge about on companies that are hiring and the number of positions they've filled within the last year
You'll come away with several solutions on how to proactively find new leads on LinkedIn.com.
This document summarizes the vision and goals of Zappos and Tony Hsieh for transforming downtown Las Vegas through the Downtown Project. The goals are to make downtown Las Vegas the most community-focused large city in the world by accelerating collisions, co-learning, and connectedness between residents, businesses, artists and tech startups. The $350 million project aims to promote density, diversity, small businesses, education and the arts to catalyze innovation, happiness and economic growth through community development.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
This is a presentation that I gave at a Digital Marketing conference in Nov 2010 while a consultant for Doremus (part of Omnicom Group). It has been almost two years and a lot of points are still applicable, and the industry still has a long way to go...
This document provides an agenda for a community management workshop. It introduces the presenter Amanda Foley and her background in marketing and community management. The workshop will cover elements of community management like social engagement, offline interactions, content strategy, and turning members into advocates. It emphasizes the importance of listening to the community to improve products and services. The value of building community is discussed as well as tools and resources for community managers.
This document provides a summary of a conference on social media metrics. It discusses:
1) How traditional metrics like "eyeballs" and "hits" are no longer relevant in social media, which is focused on conversations and engagement. New metrics focus on interactions like comments, shares, and followers.
2) A seven step process for effective social media measurement including defining goals, investments, audiences, metrics, benchmarks, tools, and continuous improvement.
3) How tools can analyze descriptive statistics, social networks, and text to provide insights from social media conversations and sentiment. Tracking sentiment precisely and improving text analysis over time helps make the insights more actionable.
This document provides a summary of a conference on social media metrics. It discusses how social media has changed marketing metrics from counting "eyeballs" to measuring "engagement." Effective social media measurement requires defining goals and audiences, choosing appropriate metrics, benchmarking, using analytical tools to analyze structured and unstructured social media data, and continuously improving measurement. Sentiment analysis and understanding the spread of ideas on social media can provide valuable insights for businesses.
Social Media Metrics How To Listen, Understand And Predict The Social ...Rohit Kuttappan
This document provides a summary of a conference on social media metrics. It discusses how social media has changed marketing metrics from counting "eyeballs" to measuring "engagement." Effective social media measurement requires defining goals and audiences, choosing appropriate metrics, benchmarking, using analytical tools to analyze structured and unstructured data, and continuously improving the process. Text analysis tools can track sentiment, themes and influence across vast amounts of social media data to provide actionable insights.
This document provides a summary of a conference on social media metrics. It discusses how social media has changed marketing metrics from counting "eyeballs" to measuring "engagement." Effective social media measurement requires defining goals and audiences, choosing appropriate metrics, benchmarks, and analytical tools to capture structured and unstructured data from conversations. Sentiment analysis can assess opinions but must attribute sentiments precisely. Continuous improvement of text analysis will make insights more actionable. Tracking how content spreads online through shares and mentions reveals what messages are truly viral.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Social media is a means of communicating with business allies and friends to continuously improve and grow a business. It should be used to listen, respond, help, share, invite, and learn, but never to directly sell. Successful social media use earns an audience's permission to share helpful content through genuine participation not motivated by marketing goals. An inbound marketing approach focuses on changing minds with remarkable content, building relationships, and getting found organically.
How Do You Scale Personal Engagement? A Fresh Look at Marketing AutomationSocial Media Today
This document summarizes a webinar on scaling personal engagement through marketing automation. It introduces the moderator and three panelists: Adam Metz of The Social Concept, Scott Martineau of Infusionsoft, and Dr. Eyal Ronen of Spotlight Leadership. The webinar discusses how personal engagement meets customer needs physically, cognitively and emotionally. It also explores how tools like marketing automation can scale personal engagement by turning brand advocates into influencers and allowing interaction effects to propagate through social connections. The webinar includes two case studies of companies that increased customer bases and revenues through automation. It concludes by advising attendees to avoid screwing up personal engagement through over-automation and provides links to download courses on engaging
The document discusses strategies for using social media to find and nurture real estate leads. It emphasizes developing a big picture strategy that understands target audiences and the value provided. It recommends using tools like CRM systems to organize contacts and a monthly newsletter to regularly engage audiences. Specific social media platforms like LinkedIn, Facebook, Twitter, Zillow and Trulia are examined along with tips for professional profiles and engaging content online.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The document discusses building brands through harnessing the power of social media. It defines branding and public relations, explaining how social media provides powerful and easy-to-use tools for everyone to create content. It then discusses examples of how Target and Goodwill have used social media as part of their branding and marketing strategies, and provides tips on developing a strategic social media engagement plan to complement traditional outreach.
Basic concepts about Mobile Testing
When testing using the common method on windows /web application, we basically know the need to test functionality. Same concepts apply for mobile application for smartphone as well.
Visit : http://bit.ly/2bavnX0
In this webinar, we'll cover the following strategies you can utilize on LinkedIn and within Recruiter Professional Services to help you warm up cold leads and find new business:
- Boost Your Brand - Learn the newest tips on enhancing your profile
- Leverage Commonalities - Master the Alumni functionality and take advantage of your 2nd degree connections
- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
- Build Market Intelligence - Gain knowledge about on companies that are hiring and the number of positions they've filled within the last year
You'll come away with several solutions on how to proactively find new leads on LinkedIn.com.
This document summarizes the vision and goals of Zappos and Tony Hsieh for transforming downtown Las Vegas through the Downtown Project. The goals are to make downtown Las Vegas the most community-focused large city in the world by accelerating collisions, co-learning, and connectedness between residents, businesses, artists and tech startups. The $350 million project aims to promote density, diversity, small businesses, education and the arts to catalyze innovation, happiness and economic growth through community development.
1. The document provides an overview of how attorneys and law firms can use social media for reputation management, visibility, marketing and research. It discusses best practices for setting up social media policies and profiles.
2. Various social media platforms that are commonly used are described, including LinkedIn, blogs, and wikis. Benefits for attorneys include gathering industry news and researching potential clients or hiring outside counsel.
3. The importance of managing one's online reputation is emphasized. Attorneys should monitor how they are presented online and optimize profiles on platforms like LinkedIn and Google.
De ravissante Tine Embrechts heeft een bvba opgericht. Het wijst op nieuwe plannen voor de toekomt.
Eén van de doelstellingen van de nieuwe vennootschap is ‘het zoeken van acteurs voor film, televisie en theater’.
De firma van haar partner Guga Baul bevindt zich in Oostende.
The document summarizes the design thinking process for developing business opportunities and solutions. It explains that design thinking provides:
1) Actionable questions to guide the process based on understanding user needs.
2) Informed leaps and ideas that are grounded in research and have real-world potential.
3) A reliable and repeatable process that can result in disruptive and meaningful innovations.
The document discusses how to build a follower ecosystem on LinkedIn to benefit recruitment firms. It describes the value of followers, including staying top of mind with candidates and generating preference for the business. It then discusses the psychology behind why people follow, such as fear of missing out. The document provides tips for getting followers, such as generating word-of-mouth, being interesting, and advertising. It also outlines what to do with followers, like creating both active and passive content. Finally, it lists five things recruitment firms can do today to start building their follower base.
Oodles Technologies has been working on Phonegap apps ever since its release. From concept, to development, to delivery, our team of experts work in synchronization with your business vision to deliver most scalable and modern phonegap applications.
Visit : http://bit.ly/29VvWAt
Spring Break package to Cabo San Lucas, Mexico for four nights at the Azura Seas Resort includes round-trip airfare, hotel transfers, meals, activities and water sports for $495 double occupancy. The package offers three days of two-tank boat dives with included weights and tanks as well as instructors for beginners to see underwater wildlife like sea turtles, squids, and rays at various dive sites tailored to skill levels.
The document is a letter from representatives of the Israeli Medical Association responding to accusations made against the IMA. It summarizes:
1) Doctors called for a boycott of the IMA and its expulsion from the WMA, alleging it fails to uphold medical ethics in Palestinian territories.
2) The IMA denies these accusations and supports humane medical treatment for all.
3) It provides extensive details of medical services provided to Palestinians by Israeli hospitals to refute the accusations.
1. The document provides tips and strategies for closing high margin sales leads, including finding prospects early, participating in their communities, customizing outreach, publishing valuable content, and involving salespeople.
2. It discusses calculating sales goals and pipeline needs by quantifying assumptions around close rates, opportunity rates, and costs per lead. Target numbers are provided by quarter for the year.
3. The presentation emphasizes understanding customers' problems and outcomes over products, and outlines a 5-step marketing plan framework centered around target profiles, pain points, influences, and engagement preferences.
Poor diet and nutrition in the United States contribute to increased risk of chronic diseases and billions in medical costs each year. Most Americans consume diets high in fat, saturated fat, and sodium and low in fruits, vegetables, and whole grains. This is due to factors such as increased consumption of food away from home, large portion sizes at fast food restaurants, and marketing of unhealthy options. Improving diet and increasing physical activity is vital for promoting health and reducing risks of diseases like heart disease and cancer.
Cloudforce Essentials Halifax Keynote - Oct 3nwyne
1. The document discusses how business is becoming increasingly social, with customers, employees, and partners all connected through social networks.
2. It provides examples of large companies like GE, Activision, and Commonwealth Bank that have transformed their businesses to be more social and connect with customers in new ways.
3. The presentation promotes Salesforce's social products like Chatter, Sales Cloud, Service Cloud, and Marketing Cloud that help businesses connect with customers, employees, and partners through social and mobile technologies.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
KINSHIP digital Social Media Consultancy company overview KINSHIP digital
Kinship digital is a social consultancy that specializes in protecting clients' reputation, brands, and businesses on social media. It helps clients develop proven social media strategies and frameworks to gain measurable results. Kinship places its mission as "building successful social enterprises" for clients and pledges to use core values of commitment, creative passion, relentlessness, and inspiration to guide this mission. The company offers various social media services including social marketing, social sales, customer service, and digital PR & communications. Kinship uses frameworks like the four quadrant assessment model and NCP model to evaluate social landscapes and establish effective social strategies and teams for clients.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
This document summarizes a presentation on social media. It discusses:
1) What social media is and why businesses should care about it. Social media is about creating conversations, relationships and influencing others, not just pushing messages.
2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
This document discusses the rise of social media and its impact on communication and branding. It notes that 75% of U.S. adult internet users use social technology, Twitter has grown over 3,000% in the past year, and 120,000 blogs are launched daily. It emphasizes that brands must now engage in social media as consumers expect companies to be present and interact with them online. It advises companies to listen to what is being said about their brand, engage authentically with fans and customers, and continuously monitor social media to understand their online reputation and conversations.
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
The document discusses KINSHIP's social media monitoring services for Bunnings Warehouse. It provides an overview of KINSHIP's solutions and values, then details a 10 day social media analysis of Bunnings, identifying key conversations, influencers, sentiment, and comparisons to competitors. The analysis found opportunities for Bunnings to improve customer service and gain insights through social listening and developing owned online communities.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
The document discusses how social media marketing is necessary for film distribution and partnerships. It argues that social media allows companies to have conversations with consumers and foster communities. It provides examples of how social media campaigns helped drive success for films like Paranormal Activity and Avatar. The document recommends that Universal Pictures partner with a social media marketing firm to listen to conversations, engage audiences, and build long-term relationships on social platforms.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Customer data and decisions: How the social data revolution transforms everyt...Andreas Weigend
This document discusses how the social data revolution is transforming businesses and consumer behavior. It covers:
- Individuals now freely share personal information online, empowering themselves as creators rather than passive audiences. This sharing of social data influences everything from product development to customer acquisition.
- For businesses to participate, they must adopt a customer-centric mindset and encourage/embrace social data in their strategies. This includes making it easy for customers to share data and using social data to personalize the customer experience.
- Rules for businesses include treating customers as individuals, empowering them to make informed decisions, and respecting their privacy and control over personal data. Overall, the social data revolution demands that companies shift from broadcast
PR and advertising agencies are both leveraging the opportunities presented by social media, but PR appears to have a more positive view of its role and capabilities in social media. A survey found that PR professionals rated their profession as more innovative in social media compared to how advertising professionals rated PR, and PR saw more revenue growth from social media. Both industries see opportunities for collaboration, with PR potentially taking on roles like content creation and influencer outreach and advertising providing skills in visual creativity and media planning. The key is for both industries to continue investing in digital and social media training.
The document provides guidance on how to effectively utilize social media for business purposes. It discusses how to start taking social media seriously, develop a social media strategy, choose appropriate social media tools, measure social media ROI, get a business involved, and make the most of educational seminars on the topic. Specific tips are provided for using platforms like Twitter, Facebook, and blogging to engage customers, build brands, and facilitate conversations. The importance of listening, engaging authentically, and focusing on qualitative metrics is emphasized throughout.
This seminar will cover best practices for social media marketing. It will discuss why social media marketing is important, various social media platforms, and how businesses are using these low-cost tools. Attendees will learn about what social media marketing is, why businesses should use it, and best practices for small businesses. Major themes are that social media marketing is about reaching people and gaining endorsements through social word-of-mouth.
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
The webinar discusses how financial advisors can leverage social media networks to build their business, noting that search engines are the primary way consumers find information online and social media allows advisors to improve their search engine optimization. It provides an overview of key social media strategies for professionals, including cultivating trust through consistency and transparency, defining a personal brand, and allowing social media to transform their business by listening to customers. The presentation also covers popular social media tools and how to hedge risks by establishing presences on major sites.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
The document provides an overview of using LinkedIn and Twitter for social media and business purposes. It discusses how LinkedIn can be used to manage clients, generate referrals, find new clients, and more. It recommends essential LinkedIn activities like maintaining a complete profile, connecting regularly, and joining relevant groups. The document also discusses how Twitter can be used for disseminating information, communicating with customers, and building relationships, and it provides tips for building an audience on Twitter through strategies like creating valuable content, engaging in conversations, and using exclusive promotions.
Similar to The Digital Paradox: A Case for and Against a Social Media Marketing Strategy (20)
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
3. Social media usage by small business
owners doubles, increasing from 12%
to 24% in 2010!
•75% have a company page on a social networking site
•69% post status updates or articles of interest on social media sites
•57% build a network through a site such as LinkedIn
•54% monitor feedback about the business
•39% maintain a blog
•26% tweet about areas of expertise
•16% use Twitter as a service channel
RESULTS
*“The State of Small Business Report”, sponsored by Network Solutions, LLC and University of Maryland’s Robert H. Smith School of Business.
6. 25% of small business owners
polled feel social media has
“fallen short of expectations.”
*“The State of Small Business Report”, sponsored by Network Solutions, LLC and University of Maryland’s Robert H. Smith School of Business.
7. • 50% feel it’s used up more time
than expected
•19% believe social media has
lost them money
•17% feel social media has allowed people
to criticize their business
*“The State of Small Business Report”, sponsored by Network Solutions, LLC and University of Maryland’s Robert H. Smith School of Business.
8.
9. “Why should I
bother spending
the time or money
marketing my
business online?”
- anonymous
16. “Social media isn’t a strategy, it’s one of the
communication tools available. It’s a great
and potentially personal tool, but don’t stop
there. “
“Think customer-centrically
instead – for the entire experience…”
- Tara Hunt
Author of “The Whuffie Factor: Using the Power
of Social Networks to Build Your Business”
17. Do... Don’t...
• Send customers to other • Make cutbacks in marketing,
websites (be a resource) customer service or support
staff when budgets tighten
• Right by your customers all
the time (service first) • Not appreciate what your
customers are saying about
• Know that you’re competing
you (good or bad)
for their attention with
everyone else (clear messages) • Make understanding the
benefits of your services or
• Work with competitors
products complicated
toward better customer
experiences (collaboration) • Measure the number of
“friends” or visitors to your
• Measure referrals from
website as success (social
friends as success (leads)
media is about being social)
“Your Social Media Strategy Won’t Save You.” By Tara “missrogue” Hunt. Author of The Whuffie Factor.
18. a shift is happening
1. ‘social media strategies’ are now customer-centric business strategies
2. ‘marketing’ is now about fostering customer happiness
3. ‘influencers’ are being replaced by brand enthusiasts
4. ‘campaigns’ are now learning cycles
5. ‘trust’ is now about creating something deeper
“Your Social Media Strategy Won’t Save You.” By Tara “missrogue” Hunt. Author of The Whuffie Factor.
19. GUARANTEE
“Hey, didn’t you
say something
about using
social media as a
tool?”
- Tim
20. 6 social media “tools”
…and ways to use them
1. Raise awareness - spread the word, “post/share/re-tweet”, keywords,
SEO, blogging, tweeting, publishing articles, press releases & white
papers
2. Spark interest - focus on design, social branding, customization, post
videos and share photos, “follow/become a fan/like”, status updates
3. Deepen understanding - good copy/content, collecting feedback,
analytics, having conversations/engaging prospects & customers,
“Your Social Media Strategy Won’t Save You.” By Tara “missrogue” Hunt. Author of The Whuffie Factor.
21. 6 social media “tools”
…and ways to use them (cont)
4. Uncover attitudes - learn from customer reviews, online surveys,
ratings, “diggs”, tracking keywords, opinion polls, responding to let
people know you’re listening, collaboration
5. Promote the purchase - make it simple and fun to discover, share and
sign up for care, create multiple channels, share decisions on social
networks, “Fan Page”, post and share photos, “Flickr”
6. Encourage repurchase - tell a friend referral programs, tracking
communication preferences, deep web and brand monitoring, feedback
loops, rewards program for brand enthusiasts and their network
“JEE-WHIZ!”
“Your Social Media Strategy Won’t Save You.” By Tara “missrogue” Hunt. Author of The Whuffie Factor.
22.
23. D.I.Y. (do it yourself)
“OK for fixing the kitchen sink.
NOT okay for your online
marketing strategy.”
- Eli Martinez
24. SAVE
Marketing
Departments
“Not just for big business
anymore.”
- 21st Century Chiropractor
25. PROVEN
Yup…
we are your TOTAL digital
marketing solution.
26. Our MISSION:
to provide YOU
with big agency
solutions &
results without
the big agency
price tag….
27. “Take ACTION now!
Fill out the
appointment form
and book your
consult before it’s too
late.”
- Uncle Sam