Warner Bros. Entertainment Inc. is a major entertainment company that creates, produces, distributes, licenses and markets all forms of entertainment globally. It owns various film and television production companies such as Warner Bros. and HBO. It distributed Pacific Rim, a 2013 sci-fi film directed by Guillermo del Toro, through its own distribution companies and others in over 18 countries and territories. The film had a budget of $190 million and grossed over $101 million domestically. Warner Bros. utilized various marketing strategies such as apps, websites and games to promote Pacific Rim and drive hype around the film.

1. Massive conglomerate
Founded in 1903
The WB: Buffy the Vampire Slayer,
Smallville
KIDS WB: Teen Titans
Warner Brothers are one of the
bigger media distribution
companies in the world.
RKO: Radio station; Rocky Horror
HBO: True Blood, American Horror
Story
Funds video games (Batman:
Arkham Origins)
WARNER BROS.
ENTERTAINMENT INC. is a
fully integrated, broad-based
entertainment company and a
global leader in the creation,
production, distribution,
licensing and marketing of all
forms of entertainment and
their related businesses.

2. As a war between humankind
and monstrous sea creatures
wages on, a former pilot and
a trainee are paired up to
drive a seemingly obsolete
special weapon in a desperate
effort to save the world from
the apocalypse.
Director Guillermo del Toro
Budget $190,000,000
(estimated)
Opening Weekend $37,285,325
(USA) (12 July 2013)
Gross $101,785,482 (USA)(11
October 2013)

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China Film Co. (2013) (China) (theatrical)
Cinematográfica Blancica (CB) (2013) (Venezuela) (theatrical)
Columbia TriStar Warner Filmes de Portugal (2013) (Portugal) (theatrical)
Huaxia Film Distribution Company (2013) (China) (theatrical)
InterCom (2013) (Hungary) (theatrical)
Interfilm Distribution (2013) (Kazakhstan) (theatrical)
Manfer Films (2013) (Bolivia) (theatrical)
Shooting Stars (2013) (United Arab Emirates) (theatrical)
Village (2013) (Greece) (theatrical)
Warner Bros. Entertainment (2013) (Canada) (theatrical)
Warner Bros. (2013) (Argentina) (theatrical)
Warner Bros. (2013) (Germany) (theatrical)
Warner Bros. (2013) (France) (theatrical)
Warner Bros. (2013) (UK) (theatrical)
Warner Bros. (2013) (Japan) (theatrical)
Warner Bros. (2013) (Netherlands) (theatrical)
Warner Bros. (2013) (Singapore) (theatrical)
Warner Bros. (2013) (USA) (theatrical)
Argentina Video Home (2013) (Argentina) (DVD)
Argentina Video Home (2013) (Argentina) (Blu-ray) (DVD)
Warner Home Video (2013) (Germany) (DVD)
Warner Home Video (2013) (Germany) (Blu-ray) (DVD)
Warner Home Video (2013) (UK) (DVD)
Warner Home Video (2013) (UK) (Blu-ray) (DVD)
Warner Home Video (2013) (Netherlands) (DVD)
Warner Home Video (2013) (Netherlands) (Blu-ray) (DVD)
Warner Home Video (2013) (USA) (DVD)
Warner Home Video (2013) (USA) (Blu-ray) (DVD)
Mostly Warner bros
companies. Proliferation
A broad range of distributors also
means more hype. Things are also
easier to sell due to the fact that
Warner bros are a highly respected
companies and they cut out the
middle man of selling their product
to the marketers by owning those
companies too

4. • The screenplay originally
belonged to Travis Beacham
• Sold to Legendary Pictures and
given to Guillermo Del Toro.
• A variety of companies then
funded the film, including a
great deal of Warner Bros
companies
• Media ownership issues raised
There may also be an issue with piracy and illegally
due to the fact that the film has
downloading the film due to a rise in streaming and
been bought by Warner Bros –
downloading from sites such as videoweed and
rather than sold – and so
putlocker.
creative licensing will be
Massive media conglomerates such as Warner Bros and
restricted and the creators will 20th Century Fox are beginning to combat this cyber
intrusion by leaking out information and media via
have less control over the final
twitter and websites – and are working on
product.
strengthening copyright laws.

5. • The film was shot using Red Epic
cameras (Shoots at a better pixel
quality and are more portable.)
• Miniature effect (Where smaller scale
models are used to portray something
much bigger, as seen in the space
ships in Star Wars)
• Live explosives, springboards, water
pipes and other props were used
• Filmed in digital, meaning that the film can
whilst filming inside the jaeger’s
easily be edited using SFX technology.
connpad: A very expensive process
Easier to transfer, copy and distribute (This
and very time consuming.
may cause issues with video piracy).
• Warner Bros and Legendary pictures
• Later decided to change the film into 3D
have the budget for films of this scale, • Twitter, Iphone apps, Facebook etc. also
whereas Submarine relied on funding
helped with distributing the product and
from Channel four just to kick start
creating massive hype. This leads to viral
videos, a greater proliferation of media,
the programme.
content and further advertising.

6. China Film Co. (2013) (China) (theatrical)
Cinematográfica Blancica (CB) (2013) (Venezuela) (theatrical)
Columbia TriStar Warner Filmes de Portugal (2013) (Portugal) (theatrical)
Huaxia Film Distribution Company (2013) (China) (theatrical)
InterCom (2013) (Hungary) (theatrical)
Interfilm Distribution (2013) (Kazakhstan) (theatrical)
Manfer Films (2013) (Bolivia) (theatrical)
Shooting Stars (2013) (United Arab Emirates) (theatrical)
Village (2013) (Greece) (theatrical)
Warner Bros. Entertainment (2013) (Canada) (theatrical)
Warner Bros. (2013) (Argentina) (theatrical)
Warner Bros. (2013) (Germany) (theatrical)
Warner Bros. (2013) (France) (theatrical)
Warner Bros. (2013) (UK) (theatrical)
Warner Bros. (2013) (Japan) (theatrical)
Warner Bros. (2013) (Netherlands) (theatrical)
Warner Bros. (2013) (Singapore) (theatrical)
Warner Bros. (2013) (USA) (theatrical)
Argentina Video Home (2013) (Argentina) (DVD)
Argentina Video Home (2013) (Argentina) (Blu-ray) (DVD)
Warner Home Video (2013) (Germany) (DVD)
Warner Home Video (2013) (Germany) (Blu-ray) (DVD)
Warner Home Video (2013) (UK) (DVD)
Warner Home Video (2013) (UK) (Blu-ray) (DVD)
Warner Home Video (2013) (Netherlands) (DVD)
Warner Home Video (2013) (Netherlands) (Blu-ray) (DVD)
Warner Home Video (2013) (USA) (DVD)
Warner Home Video (2013) (USA) (Blu-ray) (DVD)
Interactivity, which inspires more hype.
Downloads, galleries, games, and a shop
for merchandise. A broad range of
distributors also means more hype.
Things are also easier to sell due to the
fact that Warner bros are a highly
respected companies and they cut out
the middle man of selling their product to
the marketers by owning those
companies, too.

7. • Apps, Tumblr, Facebook
• Very interactive
• There are websites, info,
games, activities, wiki pages,
even a video game has been
announced
• Filmed in digital
• Lots of Visual effects means
lots of job and money –
Hired oscar winning visual
effects workers from movies
such as The Pirates of the
Caribbean and Star Wars

8. Technological convergence for
institutions and audiences
Apps: Jaeger designer
More interactivity for
the audience creates
further hype for the
film, whether it’s
newly released or a Facebook,
cult classic. Also links twitter, tumblr
into proliferation
etc.
Purpose: To
entertain and to
advertise.
Independent films
will not have this
level of marketing,
meaning that
more people will
watch Pacific Rim
as opposed to a
lower budget film.
Youtube

9. Issues raised by targeting of national and local
audiences by international/global institutions
• Multi cultural/multi-racial cast
and crew; very appealing to a
broad audience (Guillermo is
Mexican).
• Distributed to , Argentina,
Germany, France,UK, Japan,
Netherlands, Singapore, USA
• The film is set in China, and so
might appeal to a Chinese
audience.