The document discusses synergy and convergence in marketing films. It provides examples from The Lego Movie and Mrs. Brown's Boys D'Movie. For The Lego Movie, synergy included Lego sets, toys, costumes and promotions tied to the film. Convergence combined the film with video games, soundtrack releases, and YouTube clips. For Mrs. Brown's Boys, synergy used calendars, costumes and clothing, while convergence included a soundtrack CD and behind-the-scenes video clips.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
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companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
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analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
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2. Synergy
• Synergy is the simultaneous release of
different products to boost the films sales, it
can be used by bigger companies at the
different elements ‘then work together to
promote linked products across different
media’s
3. Synergy in my case studies
• Lego Movie:
• The Lego movie was very good at using synergy to help promote the film.
• Themed Lego events were held to show how the film and the product
Lego connects together.
• Actual Lego sets of the film were released meaning fans could recreate
actual sets of the film.
• In McDonalds eight limited cups were released with every Kids Happy
Meal, these were released at the same time of the film to help promote it.
• Mini figures have been released of the majority of the characters.
• Lego land has it own section devoted to The Lego Movie the main
characters constantly walk round meeting children and posing for photos.
• Costumes of the main characters have been released for both adults and
children.
• Clothing such as t-shirts have been released with the main characters on.
4. Synergy in my case studies
• Mrs Browns Boys D’Movie:
• A calendar of the main characters in action have
been released.
• A fancy dress costume of the main character Mrs
Brown has been released along with the film.
• Also clothing such as t-shirts and jumpers with
Mrs Brown’s face or the films logo has been
released with also boosts the films word of
mouth advertising.
5. Convergence
• Convergence is combining two or more
mediums, this can happen in production,
distribution or exhibition of a film. For
example it happened when the music industry
came together with the film industry when
Adele released a new single for the film
Skyfall.
6. Convergence in my case studies
• The Lego Movie:
• Two types of video games have been released for the Lego Movie,
this includes a normal edition or a limited edition which comes with
a special edition mini figure of the main character.
• A soundtrack album of all the films music has been released on
many types of platforms such as ITunes, Spotify, YouTube and CD.
• A theme song called ‘Everything is Awesome’ has been released
and this has been without meaning to be done and has been copied
by other artists and posted on YouTube which is a good use of cross
media convergence for the film.
• YouTube clips of the main actors have been released talking about
the characters they play and what their characters impact is on the
film.
7. Convergence in my case studies
• Mrs Browns Boys D’Movie:
• A soundtrack of all the films songs have been
released on CD.
• A autobiography of Brendan O'Carroll which
includes him talking about the production and
distribution of the film.
• Video clips of the main film being produced
have been released to excite the fans of the
film.
