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Gravity (Cuaron, USA/UK, 2013)
Production, Distribution and Exhibition: the media
conglomeration story
Arrival activity (Digital Resource 2a)
What does the following logo mean to you?
Task 1
The majority of Gravity’s budget comes from Warner Brothers. What this means is that
‘Warner Bros.’, as the studio is known, controls the production budget and then markets,
promotes and ‘distributes’ the film to cinemas (since 2013, in digital form). Warner Bros.
therefore gets a fee for supplying a film to an exhibitor. Up to a few years ago, they also
owned a cinema chain, Warner Village, but they sold that to what became Vue cinemas.
In fact, TimeWarner – originally a merger between Time Magazine and its vast publishing
empire and Warner Bros. – have streamlined what they own now to three major divisions
as you’ll see after you’ve completed some research. Although not now reflected in the
company’s name, since June 2014, Time magazine and its publishing division have been
sold off.
Look at the graphic representations of Warner Bros.’ parent company TimeWarner, which
show what media ‘companies’ TimeWarner owns.
–	 How would you describe the main ‘interests’ of each of the ‘divisions’, Warner Bros.,
	 HBO and Turner Broadcasting Systems Inc.?
–	 Why do you think Time magazine’s publishing empire was sold off in June 2014?
Gravity (Cuaron, USA/UK, 2013)
Production, Distribution and Exhibition: the media
conglomeration story
Consists of three divisions:
Warner Brothers, HBO and Turner Broadcasting Systems
This long established business’ media concerns range from feature film and television to
home entertainment and includes the following Warner Bros. Pictures, Warner Bros.
Interactive Entertainment, Warner Bros. Television, Warner Bros. Animation,
Warner Home Video, New Line Cinema, Castle Rock Entertainment, theWB.
com, and DC Entertainment.
↓
HBO operates the HBO channel in over 70 countries with 127 million subscribers.
HBO programmes are licensed to other television networks in over 150 countries. HBO
has won more Emmy awards than any other network.
↓
Turner Broadcasting Systems Inc. operates international news, entertainment, animation
and young adult / children’s media networks. Turner brands include CNN, Cartoon Network,
TCM. Their brands are both US and international with 150 channels in 36 languages in more
than 200 countries world-wide.
Gravity (Cuaron, USA/UK, 2013)
Production, Distribution and Exhibition: the media
conglomeration story
–	 HBO and Turner’s international businesses generated $3 billion in revenue.
–	 Time Inc. brands – notably its flagship magazine title, Time, part of TimeWarner in
	 2013 – reached almost half of US adults each month.
–	 Warner Brothers’ digital sites, led by its entertainment and celebrity gossip site
	 set up in 2005, TMZ.com, reached more than 24 million unique visitors in 2013.
–	 Time Inc.’s US sites attracted more than 50 million average unique visitors in 2013.
–	 Ultraviolet supported by Warner Brothers gives consumers easy access to digital
	 copies of their movie collections from any device. This grew substantially in 2013
	 when UV accounts grew by 65% to over 15 million accounts.
–	 Warner Brothers’ domestic (North American) revenue in 2013 was $1.9 billion, while
	 its overseas haul was $3.14 billion, totaling $5.04 billion, up from $4.25 billion in
	 2012.
–	 The studio’s performance was fueled by a varied menu of films, led by Superman
	reboot Man of Steel ($662.8 million, Gravity ($653.3) – perhaps the biggest surprise
	 of the year – and The Hobbit: The Desolation of Smaug, which has earned $633.1
	 million to date.
–	 This meant that Warner Brothers was the top performing Hollywood ‘studio’ in 2013.
Look at the breakdown of TimeWarner’s business concerns and do the
following:
In pairs, list how this huge amount of media power might:
–	 offer advantages to the producers of Gravity
–	 offer advantages to the audiences of Gravity.
What are the problems with this sort of media power?
Overview: TimeWarner in 2013, the year of Gravity’s release
Task 2: (digital resource 2b)
Task 3
Gravity (Cuaron, USA/UK, 2013)
Production, Distribution and Exhibition: the media
conglomeration story
Task 4: TimeWarner and other media conglomerates
TimeWarner is one of the largest media conglomerates in the world – where film, television,
online interactive, print and entertainment interests are combined. This is called ‘vertical
integration’ – where a company can extend profits through owning companies sharing the
same interests – in this case, media interests. All of the major US ‘studios’ are vertically
integrated owning a broad range of film and media interests, very often including (like Sony
and Comcast) consumer electronics as well.
–	 Explore what each of the major media conglomerates Comcast, The Walt Disney
	 Corporation, TimeWarner, Sony, News Corporation and Viacom own in the following
	categories:
Gravity (Cuaron, USA/UK, 2013)
Production, Distribution and Exhibition: the media
conglomeration story
Comcast The Walt
Disney
Corporation
TimeWarner Sony News
Corporation
Viacom
Film Universal,
Focus Features,
Working Title
Disney,
Touchstone
Pictures, Pixar
Warner Bros.,
Castlerock films
Columbia
Pictures, Sony
Pictures Classics
20th century
Fox,
Fox Searchlight
Paramount
Pictures
TV
Music
Print Media
Interactive
entertainment (e.g.
videogames)
Consumer
electronics
Entertainment &
leisure interest
xfinity Disney/ABC
Television
TWC TV
Rocksteady Ubisoft
NBCUniversal Lucasfilm 21st Century FoxCartoon Network/Adult
Swim
MTV, Nickelodeon
Junction Box
CBS CorporationDC Comics,
21st Century Fox
Bertelsmann AGMarvel Comics,
Disney Publishing
Worldwide
Sony Pictures
Television
Paramount Television
Warner Bros. Records,
Parlophone Records
Sony Music
Entertainment
Comedy Central
Records,
Nick Records
Disney Music Group
Gravity (Cuaron, USA/UK, 2013)
Production, Distribution and Exhibition: the media
conglomeration story
Task 5 (Digital Resource 2c)
Read the following piece about Warner Brothers’ production facilities in the UK.
http://www.thelocationguide.com/blog/2014/07/ng-studio-news-warner-bros-studios-leaves-
den-to-expand-filming-facilities-with-new-sound-stages/
Questions
–	 What is the positive impact of this facility opening in the UK for the British film indus
	try?
–	 Are there any negative points associated with this Warner Brothers’ facility?
Using what you have found out about Gravity, TimeWarner and other media conglomerates,
explore one other major film produced by a media conglomerate. Give examples of the
many ways the film can make money for the conglomerate.
Task 6

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Unit 2

  • 1. Gravity (Cuaron, USA/UK, 2013) Production, Distribution and Exhibition: the media conglomeration story Arrival activity (Digital Resource 2a) What does the following logo mean to you? Task 1 The majority of Gravity’s budget comes from Warner Brothers. What this means is that ‘Warner Bros.’, as the studio is known, controls the production budget and then markets, promotes and ‘distributes’ the film to cinemas (since 2013, in digital form). Warner Bros. therefore gets a fee for supplying a film to an exhibitor. Up to a few years ago, they also owned a cinema chain, Warner Village, but they sold that to what became Vue cinemas. In fact, TimeWarner – originally a merger between Time Magazine and its vast publishing empire and Warner Bros. – have streamlined what they own now to three major divisions as you’ll see after you’ve completed some research. Although not now reflected in the company’s name, since June 2014, Time magazine and its publishing division have been sold off. Look at the graphic representations of Warner Bros.’ parent company TimeWarner, which show what media ‘companies’ TimeWarner owns. – How would you describe the main ‘interests’ of each of the ‘divisions’, Warner Bros., HBO and Turner Broadcasting Systems Inc.? – Why do you think Time magazine’s publishing empire was sold off in June 2014?
  • 2. Gravity (Cuaron, USA/UK, 2013) Production, Distribution and Exhibition: the media conglomeration story Consists of three divisions: Warner Brothers, HBO and Turner Broadcasting Systems This long established business’ media concerns range from feature film and television to home entertainment and includes the following Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, New Line Cinema, Castle Rock Entertainment, theWB. com, and DC Entertainment. ↓ HBO operates the HBO channel in over 70 countries with 127 million subscribers. HBO programmes are licensed to other television networks in over 150 countries. HBO has won more Emmy awards than any other network. ↓ Turner Broadcasting Systems Inc. operates international news, entertainment, animation and young adult / children’s media networks. Turner brands include CNN, Cartoon Network, TCM. Their brands are both US and international with 150 channels in 36 languages in more than 200 countries world-wide.
  • 3. Gravity (Cuaron, USA/UK, 2013) Production, Distribution and Exhibition: the media conglomeration story – HBO and Turner’s international businesses generated $3 billion in revenue. – Time Inc. brands – notably its flagship magazine title, Time, part of TimeWarner in 2013 – reached almost half of US adults each month. – Warner Brothers’ digital sites, led by its entertainment and celebrity gossip site set up in 2005, TMZ.com, reached more than 24 million unique visitors in 2013. – Time Inc.’s US sites attracted more than 50 million average unique visitors in 2013. – Ultraviolet supported by Warner Brothers gives consumers easy access to digital copies of their movie collections from any device. This grew substantially in 2013 when UV accounts grew by 65% to over 15 million accounts. – Warner Brothers’ domestic (North American) revenue in 2013 was $1.9 billion, while its overseas haul was $3.14 billion, totaling $5.04 billion, up from $4.25 billion in 2012. – The studio’s performance was fueled by a varied menu of films, led by Superman reboot Man of Steel ($662.8 million, Gravity ($653.3) – perhaps the biggest surprise of the year – and The Hobbit: The Desolation of Smaug, which has earned $633.1 million to date. – This meant that Warner Brothers was the top performing Hollywood ‘studio’ in 2013. Look at the breakdown of TimeWarner’s business concerns and do the following: In pairs, list how this huge amount of media power might: – offer advantages to the producers of Gravity – offer advantages to the audiences of Gravity. What are the problems with this sort of media power? Overview: TimeWarner in 2013, the year of Gravity’s release Task 2: (digital resource 2b) Task 3
  • 4. Gravity (Cuaron, USA/UK, 2013) Production, Distribution and Exhibition: the media conglomeration story Task 4: TimeWarner and other media conglomerates TimeWarner is one of the largest media conglomerates in the world – where film, television, online interactive, print and entertainment interests are combined. This is called ‘vertical integration’ – where a company can extend profits through owning companies sharing the same interests – in this case, media interests. All of the major US ‘studios’ are vertically integrated owning a broad range of film and media interests, very often including (like Sony and Comcast) consumer electronics as well. – Explore what each of the major media conglomerates Comcast, The Walt Disney Corporation, TimeWarner, Sony, News Corporation and Viacom own in the following categories:
  • 5. Gravity (Cuaron, USA/UK, 2013) Production, Distribution and Exhibition: the media conglomeration story Comcast The Walt Disney Corporation TimeWarner Sony News Corporation Viacom Film Universal, Focus Features, Working Title Disney, Touchstone Pictures, Pixar Warner Bros., Castlerock films Columbia Pictures, Sony Pictures Classics 20th century Fox, Fox Searchlight Paramount Pictures TV Music Print Media Interactive entertainment (e.g. videogames) Consumer electronics Entertainment & leisure interest xfinity Disney/ABC Television TWC TV Rocksteady Ubisoft NBCUniversal Lucasfilm 21st Century FoxCartoon Network/Adult Swim MTV, Nickelodeon Junction Box CBS CorporationDC Comics, 21st Century Fox Bertelsmann AGMarvel Comics, Disney Publishing Worldwide Sony Pictures Television Paramount Television Warner Bros. Records, Parlophone Records Sony Music Entertainment Comedy Central Records, Nick Records Disney Music Group
  • 6. Gravity (Cuaron, USA/UK, 2013) Production, Distribution and Exhibition: the media conglomeration story Task 5 (Digital Resource 2c) Read the following piece about Warner Brothers’ production facilities in the UK. http://www.thelocationguide.com/blog/2014/07/ng-studio-news-warner-bros-studios-leaves- den-to-expand-filming-facilities-with-new-sound-stages/ Questions – What is the positive impact of this facility opening in the UK for the British film indus try? – Are there any negative points associated with this Warner Brothers’ facility? Using what you have found out about Gravity, TimeWarner and other media conglomerates, explore one other major film produced by a media conglomerate. Give examples of the many ways the film can make money for the conglomerate. Task 6