Walt Disney was an American entrepreneur and animator who founded The Walt Disney Company. He pioneered the American animation industry with the creation of Mickey Mouse in 1928. In the 1950s, Disney expanded into theme parks and opened Disneyland. The Walt Disney Company's mission is to be a leading producer and provider of entertainment and information worldwide. Disney's vision is to bring happiness to millions. Some of Disney's successes include winning many Academy Awards and maintaining strong brand reputation and loyal customers through strategic acquisitions and expansion into new markets globally.

1. SUCESSSTORY OF AN
ENTERPRENEUR

2. INDEX
1. BRIEF PROFILE OF ENTERPRENEUR
2. INTRODUCTION
3. VISION , MISSION STATEMENTS
4. OBJECTIVES
5. ORGANISATIONAL STURCTURE
6. S.W.O.T. ANALYSIS
7. MARKETING STRATAGIES
8. FINANCIAL STATEMENT ANALYSIS
9. COMPETITORS
10. AWARDS AND REWARDS
11. RESERCH & DEVELOPMENT

3. INTRODUCTION
Walter Elias "Walt" Disney American entrepreneur,
animator, voice actor and film producer. A pioneer of
the American animation industry, he introduced several
developments in the production of cartoons.
With Ub Iwerks, Walt developed the character Mickey
Mouse in 1928, his first highly popular success .
Later In the 1950s, Disney expanded into
the amusement park industry, and in 1955 he
opened Disneyland.
MICKEY MOUSE

4. ERA OF MICKY
MOUSE
He was created by Walt Disney and Ub
Iwerks at the Walt Disney Studios in
1928. An anthropomorphic mouse who
typically wears red shorts, large
yellow shoes, and white gloves,
Mickey has become one of the world's
most recognizable characters.

5.  MISSION :-
The Mission of the Walt Disney Company is “to be one
of the world’s leading producers and providers of
entertainment and information. “
 VISSION :-
Walt Disney’s vision for his company was “to bring
happiness to millions”
Companies vision statement “TO MAKE PEOPLE
HAPPY”
VISSION MISSION STATEMENTS

6. • HUMAN
RESOURCES
• RESERCH AND
DEVELOPMENT
• MARKETING• FINANCIAL
20%ANNUAL
GROWTH IN EPS
APPEAL THE
KIDS AND BING
THE FAMILY
TOGETHER
Foster an
engaged and
collaborative
company culture
Expand the
portfolio of
characters and
drive the
company to e-
world
OBJECTIVES

7. Organisational structure
ROBERT IGOR
CRISTANE
MACCARTHY
ORIN
SMITH
ROBER
IGOR

8. SWOT ANALYSIS
-BRAND REPUTATION
-STRATAGIC AND TACTICAL ACQUISITIONS
-GLOBAL EXPANSION AND ALLIANCE
-TOP MANAGEMENT
-LOYAL CUSTOMERS
-STRONG FINANCIAL POSITION
-HIGH COST OF OPERATIONS
-WEAK R&D
-NO PROPER AUDIENCE TARGETING
-WEAK HUMAN RESOURSES
-BENEFITS FROM IT ADVANCES AND MOBLE
GAMES
-BUILD A MORE ECO FRIENDLY IMAGE
-RELEASE OF NEW SUCCESSFUL STORIES &
CHARECTERS
-FIANANCIAL RESSION
-INCREASING PIRACY
-STRONG COMPETITORS
-CHANGE IN CUSTOMER TASTE AND
PREFERANCES
-TECHNOLOGY UPDATES
S W
O T

9.  Build long term and life time value
 The story is king
 Continuous promotions
 Talking to the customers directely
 Consumer research
MARKETING STRATAGIES

10. Financial Analysis

11. TOP 3 COMPETITORS
 TIME WARNER
 VIACOM
 2OTH CENTURY FOX
COMPETITORS

12.  WALT DISNEY HAS ONE MANY AWARDS IT HAS WON OVER 26
ACADEMY AWARDS, 3 GOLDEN GLOBE AWARDS ,1 EMMY AWARD
 IT HAS WON MEDAL FOR ANIMATIONS
 DISNEY CRUISE LINE HAS BEEN AWARDED ONE OF THE BEST FOR
THE PAST 3 YEARS
AWARDS ANDREWARDS

13.  Disney Research’s mission is to drive value for The Walt Disney
Company by delivering scientific & technological innovation
Company-wide. Our world-class research talent invents and
transfers the most compelling technologies enabling the
Company to differentiate its content, services, and products.
 Disney Research combines the best of academia and industry, by
doing both basic and application-driven research. We utilize
publication as a principal mechanism for quality control and
encourage engagement with the global research community.
 Our research applications and technology are experienced by
millions of people. We honor Walt Disney’s legacy by deploying
our innovations on a global scale.
RESERCH AND DEVELOPMENT

14. WALT DISNEY