Quiksilver is a surfing apparel company founded in 1969 that has since expanded into snowboarding, skateboarding, and other action sports clothing. It now operates over 600 stores globally and owns brands like DC and Roxy. While known for high quality surf lifestyle goods, Quiksilver faces threats from competitors and counterfeits. The document suggests it diversify into other sports apparel, expand its retail presence, and improve customer service to take advantage of growth opportunities.

1. Quiksilver

2. 1969: Alan Green starts working on prototypes 1974: U.S. manufacturing 1976: Quiksilver license . 1991: Quiksilver Europe. 1994: Girls boardshort, with the brand name Roxy . 2003: Expansion into China . 2004: Quiksilver acquires DC 2005: Jim Stroesser is named the first ever GM 2008: launch of Women’s line . HISTORY

3. NOWADAYS - 600 stores across Australia, New Zealand and the Pacific, Europe, Ameria, Asia and Africa. - The logo for Quicksilver is called, inspired by a Japanese print, "The Great Wave Off Kanagawa." - The company's DC and Hawk are also part of Quiksilver, and they have the same style based on surfing, skateboarding and snowboarding.

5. Strengths Image of high quality goods - It's known all around the world It's the leader in manufacturing surfing, snowboarding and skateboarding goods - Many important sportsmen and sportswomen sign with Quiksilver

6. Weaknesses - They don't have too many stores Expensive clothes Until 2008 they didn't launch a woman's line - A lot of competitors

7. Expand in more countries Manufature clothes for other sports like football and basket Improve the costumer care Oportunities

8. Their image depends on the image of their sportsmen and sportswomen The financial crisis affects their sales Threats - The increase of fake goods

9. Suggestions - They should manufacture football and basketball clothes so that the can offer goods to other market segment They should open more stores so that they can be more competitive They should made a course to improve their costumer care

10. T H A N K Y O U Armando Fernández Heras Txema Carbajo Deán Asier Armendariz Lopez