The document summarizes the history and business of The Walt Disney Company. It discusses that Disney was founded in 1923 by Walt and Roy Disney and became successful with animated films like Snow White. After Walt's death in 1966, the company continued expanding through acquisitions of Pixar, Marvel, and LucasFilms. Disney's brand focuses on fun, family entertainment across its media networks, parks and resorts, studio entertainment, and consumer products segments. The summary discusses Disney's strategy of innovating while preserving its core values and connecting with consumers through trust, quality, and expanding into new technologies and platforms.

1. WELCOME TO

2. Hi guys...I will
accompany you to the
world...the world where
dream comes true

3. Let us meet my creator...he
is none other than
WALT DISNEY

4. Now let us glance
through the
HISTORY OF DISNEY

5. 1. It was founded by brothers
Walt and Roy Disney in 1923
2. The first two decades were
the struggling period for
Disney ... I was the first
character named mickey
mouse created by them...

6. 3. First full length animated film, Snow
White and the Seven Dwarf produced in
1937 led to other animated classics
throughout the 1940s, 1950s and 1960s
including Pinocchio, Bambi, Cindrella and
Peter Pan
4. After Walt Disney’s death in 1966,
Roy took over as CEO and realized his
brother’s dream of opening the 24000
acre Walt Disney World Theme Park in
Florida.
5. After Roy’s death in 1971, company
stumbled for several years without
the leadership of its two founding
brothers.

7. 6. The release of The little Mermaid
won two Oscars.
7. Recently, Disney acquired
three huge brands Pixar,
Marvel and LucasFilms.
8. The most anticipated new
product of 2013 was the Disney
Infinity gaming platform

8. Our Brand mantra is
“FUN FAMILY
ENTERTAINMENT”
Our mission is to be one of the
world's leading producers and
providers of entertainment and
information, using its portfolio of
brands to differentiate its
content, services and consumer
products.

13. Disney - contribution of segments to
revenues
Media Networks 45%
Parks & Resorts 31%
Studio Entertainment 13%
Consumer Products 8%
Interactive 3%

14. Brand Reputation
•Highly Diversified Portfolio
•Strategic & Tactical
Acquisitions
•Global Expansion & Alliances
•Economies of Scope
•Top Management
•Loyal Customers
•Strong Financial Position
•High Cost of Operations
•Concentration of Revenues In
North America
•Approaches Antitrust Law
Limits
•Benefits From IT Advances &
Mobile Gaming
•Build A More Eco-Friendly Image
• Further expansion in new
emerging economies
•Release of New Successful
Stories & Characters
•Financial Récession
•Increasing Piracy
•Strong Competition
•Continous Need For
Technological Update
•Change in Consumers
Preferences & Tastes
•Negative Publicity Due to
Unexpected Event
S W
TO
Walt Disney
SWOT Analysis

16. WHAT DOES DISNEY DO BEST TO CONNECT WITH ITS
CORE CONSUMERS?
• Trust, fun and quality entertainment
• Expand it brand into film, television, consumer products and disneyland
• Adopted strategy to reach older audience.
• Created Disney Infinity Gaming platform.
• Provide the best possible services to the consumer.
• Started using modern technologies to connect with it’s consumers.

17. What are the risks and benefits of expanding the Disney
brand in new ways
Risks :
1) Company will face stiff
competition from
already established
brands like nintendo.
2) Old customers may be
emotional and won’t
accept new trends
3) Company needs to deal
with conflict between
preserving core values
and innovation
Benefits:
1) New aquisition will create
large customer base.
2) Innovation will add new
customers who are fan of
super heroes
3) This strategy help them
bring in more revenues
and profits.

18. SUCCESS
• Consumer spends 13 billion hours “immersed “ with the disney
brand each year.
• Consumers spends 10 billion hours watching programs on disney
channel
• Consumers spends 800 million hours at disney’s resorts and theme
parks
• Consumers spends 1.2 billion hours within a disney movie
• Disney is the 13th most powerful brands in the world.
•Its revenues topped $45 billions in 2013.

19. Thank you for travelling along
with me patiently...
But the journey doesn’t end
here...let us enjoy a bit more

20. Let us summarize ...
1.Walt Disney
2.History
3.Business Segments
4.Pie chart-Revenues
5.SWOT analysis
6.Questions
7.Success
8.Disclaimer

21. DISCLAIMER
CREATED BY SWAROOP CHANDWASKAR, NIT
RAIPUR DURING MARKETING INTERNSHIP
UNDER PROFESSOR SAMEER MATHUR