SlideShare a Scribd company logo
Founded by :
Walter Elias Disney
(1901-1966)
"It's kind of fun to do the impossible."
Roy Oliver Disney
(1893-1971)
The partner and co-founder, of Walt Disney Productions
1923
"It all started with
a mouse."
Early creations:
-Snow white and the 7 dwarfs
-Pinocchio
-Bambi
-Cinderella
-Peter Pan
Between the late 1980s to 2000
The Ultimate Disney Character List
Disney's
5 business sectors
Media
Parks
Studio Entertainment
Consumer products
Interactive
Disneyland (1955)
Disney World
(1971)
Core consumers
Disney Expansion's
(1923-2017)
Risks of Expansion:
 Rapid pace of changing
media and technology.
 Preserve heritage along
with the innovation of
the target audience.
 Struggling global
economy.
 Market competition
(Example with Universal
Orlando).
 Unionized workforce.
Benefits of expansion:
 More audience
 More popularity
 New market opportunities
 More innovation
 More revenue
What makes Disney different?
 Movies: the best technology for the movies we see on the big screen.
 Parks across the world provide the best customer service.
 Merchandising.
 Disney's history and values.
 Television, Music, Cruises; Disney is hands down a leader in the industry.
 Founders
 History
 Creation
 Business segments for success
 Risks and benefits of expansion
 What makes it different?
"Do what you do so well that they will want to see
it again and bring their friends."
-Walt Disney
Disclaimer
Created by R. Veena Desai, BIT Mesra, during a
marketing internship under Prof. Sameer Mathur,
IIM Lucknow.

More Related Content

What's hot

Service marketing-case-study-euro-disney
Service marketing-case-study-euro-disneyService marketing-case-study-euro-disney
Service marketing-case-study-euro-disney
iipmff2
 
Ancillary time line
Ancillary time lineAncillary time line
Ancillary time line
TinaHartnell
 
Disney study case marketing internship
Disney study case marketing internshipDisney study case marketing internship
Disney study case marketing internship
Swaroop Chandwaskar
 
Walt disney
Walt disneyWalt disney
Walt disney
Ram Kanna
 
Marketing case study disney
Marketing case study   disneyMarketing case study   disney
Marketing case study disney
Anirudh Chitturi
 
Disney
DisneyDisney
Disney
AKASH KUMAR
 
Evolution of a Megaphone
Evolution of a MegaphoneEvolution of a Megaphone
Evolution of a Megaphone
psambrakos
 
Radesh assignment #1
Radesh assignment #1Radesh assignment #1
Radesh assignment #1
radesh davuluri
 
Disney case study
Disney case studyDisney case study
Disney case study
arushi maheshwari
 
iZone Group Project
iZone Group ProjectiZone Group Project
iZone Group Project
MSource Ideas Consulting
 
Disney - Case study .
Disney - Case study .Disney - Case study .
Disney - Case study .
ADITYA THAKUR
 
Walt Disney
Walt Disney Walt Disney
Walt Disney
mariammemon019
 
Disney ppt
Disney pptDisney ppt
Disney ppt
Atul K. Shukla
 
Disney presentation
Disney presentationDisney presentation
Disney presentation
bina16
 
Disney ppt
Disney pptDisney ppt
Disney ppt
Abhi Gawri
 
Disney Presentation
Disney PresentationDisney Presentation
Disney Presentation
Elijah Morris
 
Disney
DisneyDisney
Presentation1
Presentation1Presentation1
Presentation1
Devika Sivaprasad
 
Disney
Disney Disney

What's hot (19)

Service marketing-case-study-euro-disney
Service marketing-case-study-euro-disneyService marketing-case-study-euro-disney
Service marketing-case-study-euro-disney
 
Ancillary time line
Ancillary time lineAncillary time line
Ancillary time line
 
Disney study case marketing internship
Disney study case marketing internshipDisney study case marketing internship
Disney study case marketing internship
 
Walt disney
Walt disneyWalt disney
Walt disney
 
Marketing case study disney
Marketing case study   disneyMarketing case study   disney
Marketing case study disney
 
Disney
DisneyDisney
Disney
 
Evolution of a Megaphone
Evolution of a MegaphoneEvolution of a Megaphone
Evolution of a Megaphone
 
Radesh assignment #1
Radesh assignment #1Radesh assignment #1
Radesh assignment #1
 
Disney case study
Disney case studyDisney case study
Disney case study
 
iZone Group Project
iZone Group ProjectiZone Group Project
iZone Group Project
 
Disney - Case study .
Disney - Case study .Disney - Case study .
Disney - Case study .
 
Walt Disney
Walt Disney Walt Disney
Walt Disney
 
Disney ppt
Disney pptDisney ppt
Disney ppt
 
Disney presentation
Disney presentationDisney presentation
Disney presentation
 
Disney ppt
Disney pptDisney ppt
Disney ppt
 
Disney Presentation
Disney PresentationDisney Presentation
Disney Presentation
 
Disney
DisneyDisney
Disney
 
Presentation1
Presentation1Presentation1
Presentation1
 
Disney
Disney Disney
Disney
 

Similar to Case study of Disney

Case Study Of Disney
Case Study Of DisneyCase Study Of Disney
Case Study Of Disney
Shweta Menon
 
Disney Mini Case
Disney Mini CaseDisney Mini Case
Disney Mini Case
dharvi123
 
Marketing excellence-DISNEY
Marketing excellence-DISNEYMarketing excellence-DISNEY
Marketing excellence-DISNEY
Sunidhi Sahay
 
Marketing excellence: Disney
Marketing excellence: DisneyMarketing excellence: Disney
Marketing excellence: Disney
Om Vaghasia
 
Disney
DisneyDisney
Disney
Aman Vijay
 
Disney case study
Disney case studyDisney case study
Disney case study
Vivek Purohit
 
Radesh assignment #1
Radesh assignment #1Radesh assignment #1
Radesh assignment #1
radesh davuluri
 
Disney
DisneyDisney
Disney study case
Disney study caseDisney study case
Disney study case
Swaroop Chandwaskar
 
DISNEY MINI CASE STUDY
DISNEY MINI CASE STUDYDISNEY MINI CASE STUDY
DISNEY MINI CASE STUDY
prachi gupta
 
Disneyppt
DisneypptDisneyppt
There is a total of 2 questions the first 500 word needs to be don.docx
There is a total of 2 questions the first 500 word needs to be don.docxThere is a total of 2 questions the first 500 word needs to be don.docx
There is a total of 2 questions the first 500 word needs to be don.docx
christalgrieg
 
Disney Case Study
Disney Case StudyDisney Case Study
Disney Case Study
Ayush Tyagi
 
Disney subhadev nit patna
Disney subhadev nit patnaDisney subhadev nit patna
Disney subhadev nit patna
Subhadev Pal
 
Disney - Case Study
Disney - Case StudyDisney - Case Study
Disney - Case Study
Ryan Pal
 
Walt Disney success story
Walt Disney success storyWalt Disney success story
Walt Disney success story
Jishant1
 
Disney analyzing consumer markets
Disney  analyzing consumer marketsDisney  analyzing consumer markets
Disney analyzing consumer markets
Madhur Garg
 
Disney Mini Case Study
Disney Mini Case StudyDisney Mini Case Study
Disney Mini Case Study
Simran Singh
 
Disney
DisneyDisney
Disney MINICASE
Disney MINICASEDisney MINICASE
Disney MINICASE
Tanya Sinha
 

Similar to Case study of Disney (20)

Case Study Of Disney
Case Study Of DisneyCase Study Of Disney
Case Study Of Disney
 
Disney Mini Case
Disney Mini CaseDisney Mini Case
Disney Mini Case
 
Marketing excellence-DISNEY
Marketing excellence-DISNEYMarketing excellence-DISNEY
Marketing excellence-DISNEY
 
Marketing excellence: Disney
Marketing excellence: DisneyMarketing excellence: Disney
Marketing excellence: Disney
 
Disney
DisneyDisney
Disney
 
Disney case study
Disney case studyDisney case study
Disney case study
 
Radesh assignment #1
Radesh assignment #1Radesh assignment #1
Radesh assignment #1
 
Disney
DisneyDisney
Disney
 
Disney study case
Disney study caseDisney study case
Disney study case
 
DISNEY MINI CASE STUDY
DISNEY MINI CASE STUDYDISNEY MINI CASE STUDY
DISNEY MINI CASE STUDY
 
Disneyppt
DisneypptDisneyppt
Disneyppt
 
There is a total of 2 questions the first 500 word needs to be don.docx
There is a total of 2 questions the first 500 word needs to be don.docxThere is a total of 2 questions the first 500 word needs to be don.docx
There is a total of 2 questions the first 500 word needs to be don.docx
 
Disney Case Study
Disney Case StudyDisney Case Study
Disney Case Study
 
Disney subhadev nit patna
Disney subhadev nit patnaDisney subhadev nit patna
Disney subhadev nit patna
 
Disney - Case Study
Disney - Case StudyDisney - Case Study
Disney - Case Study
 
Walt Disney success story
Walt Disney success storyWalt Disney success story
Walt Disney success story
 
Disney analyzing consumer markets
Disney  analyzing consumer marketsDisney  analyzing consumer markets
Disney analyzing consumer markets
 
Disney Mini Case Study
Disney Mini Case StudyDisney Mini Case Study
Disney Mini Case Study
 
Disney
DisneyDisney
Disney
 
Disney MINICASE
Disney MINICASEDisney MINICASE
Disney MINICASE
 

Recently uploaded

2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
sarfrazkhanm47
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
edyaefo
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Tirupati Gayaph
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing
prettyparth
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
Davion Yost
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
shivangiji206
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
Higher Education Marketing
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In HyderabadHyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
falaqmalikmodel
 

Recently uploaded (20)

2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In HyderabadHyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
 

Case study of Disney