The document outlines the history and evolution of the Walt Disney Company, highlighting significant milestones from its founding in 1920 to its status as a leading entertainment company. It discusses the company's mission, core values, and marketing strategies focused on customer connection and innovation. The presentation was created by Tanya Sinha for a marketing internship under the guidance of Prof. Sameer Mathur from IIM Lucknow.

1. Quality
entertainment

2. “ DO WHAT YOU DO,SO
WELL, THAT PEOPLE
CAN’T RESIST TELLING
OTHERS ABOUT YOU”
- WALT DISNEY

3. WALTER ELIAS
DINEY LAUNCHES
STUDIO WITH HIS
BROTHER ROY
DISNEY
1920
MICKEY MOUSE
CHARACTER WAS
BORN
1928
COMPANY GOES
PUBLIC
EXPANSION INTO
TELEVISION
THEME PARK
CONSTRUCTED
1940- 1955
WALT DISNEY
PASSES AWAY
1966
TIMELINEBIRTH OF DISNEY

4. TO BE ONE OF THE WORLD’S
LEADING ENTERTAINMENT
COMPANY
MISSION

5. CORE
VALUES

6. INTEGRITY
INNOVATION
COMMITMENT
GROWTH
PASSION
PEOPLE
CONNECTION
CREATIVITY

8. MARKETING STRATEGIES

9. PRODUCT
ADAPTATION

10. SELLING TO NEW
CUSTOMERS

11. CONTINUOUS
PROMOTION

12. CONTINUOUS
INNOVATION

13. H2O TO WOW

14. WHAT DOES DISNEY DO BEST TO
CONNECT WITH ITS CORE CUSTOMERS

15. DIVERSIFICATION

17. RISK AND BENEFITS OF
EXPANDING

18. STAYING TRUE TO ITS LEGACY
ENHANCE BRAND IMAGE
INCREASE CUSTOMER BASE
COPING WITH CONFLICTS
INCREASING COMPETITON
ACCESS SWITCHERS OF OTHER BRANDS
BENEFIT
RISK

19. SUMMARY

20. THIS PRESENTATION WAS MADE BY TANYA SINHA FOR
MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF.
SAMEER MATHUR, IIM LUCKNOW.
DISCLAIMER
MARKETING PROFESSOR
2009-2013
Ph.D. & M.S.
(MARKETING)
2003-2009
MARKETING PROFESSOR
2013-
NIPER S.A.S
NAGAR
PROF. SAMEER MATHUR
SEE (www.IIMinternship.com)
CREATED BY TANYA SINHA