The founder Walt Disney started the Disney Company in 1923 originally known as The Disney Brothers Studio. Some key events in the company's history include the first Mickey Mouse cartoon in 1928, the first Academy Award win for Flowers and Trees in 1932, and the opening of Walt Disney World Resort in Florida in 1971. The document provides an overview of Disney's founder, history, growth, divisions, mission, strengths, weaknesses, opportunities, and threats. It also includes a location map of Disney resorts around the world.

3. The founderWalt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
• Walt Disney was born on December 5, 1901 in Chicago.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• After making a success of his "Alice Comedies," Walt
became a recognized Hollywood figure.
• Disney took a deep interest in the establishment of
California Institute of the Arts, a college-level professional
school of all the creative and performing arts.
• Urban legend maintains his corpse would
be frozen and stored beneath the Pirates of
the Caribbean ride at Disneyland. . .

5. October 16, 1923:
This date is considered the start of the Disney Company first known as The
Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California. 1940:
Walt Disney Productions issues its first stock.

7. 1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball team,
Disney agrees to purchase Capital Cities/ABC for $19 billion.
1996:
Disney Online launches Disney.com
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney World
Resort, Disney Magic cruise ship departs on its inaugural cruise.

8. LOCATION MAP
Disney Resorts:
1. California
2. Florida
3. Tokyo
4. Hong Kong
5. Paris

19. 1. FOUNDER
2. HISTORY
3. GROWTH
4. WALT DISNEY DIVISIONS
• MEDIA NETWORKS
• WALT DISNEY STUDIOS
• DISNEY CONSUMER PRODUCTS
• DISNEY INTERACTIVE MEDIA GROUPS
• PARKS AND RESORTS
5. MISSION
6. STRENGTHS
7. WEAKNESSES
8. OPPORTUNITIES
9. THREATS

20. 1. What does Disney does do best to connect with
its core consumers?
2. What are the risks and benefits of expanding
the Disney brand in new ways, such as video
games?

21. Created by Utkarsh Singhal, RGIPT Jais, during a
marketing internship, under the guidance of Prof. Sameer
Mathur, IIM Lucknow.