Disney was founded in 1923 by brothers Walt and Roy Disney. Over the decades, Disney achieved recognition and success through groundbreaking animated films, creative strategies to engage family audiences, and expanding into new business areas. Today, Disney faces the challenge of keeping its 90-year brand relevant while staying true to its heritage. Disney connects with customers through consistent high-quality experiences across all platforms and leveraging newly acquired brands to create sustainable franchises and growth.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Disney's success story and consumer analysisManan Makhija
A presentation of Disney's journey as a firm and it's success principles. Made under the guidance of Prof. Sameer Mathur,IIM Lucknow during a marketing management internship.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Disney's success story and consumer analysisManan Makhija
A presentation of Disney's journey as a firm and it's success principles. Made under the guidance of Prof. Sameer Mathur,IIM Lucknow during a marketing management internship.
This analysis of Disney was created by Sahil Kumar, IITB under the guidance of Prof. Sameer Mathur, IIM Lucknow and it has been publicly shared after receiving permission from Sahil Kumar.
The Essence of Cross Venue Promotion on BIG screens for City Marketing
The Internet has changed consumer behaviour dramatically. Are our City and Town centres to become endangered species?
IMC 611 - Market Research & Analysis | The Walt Disney CompanyAshley Santore, M.S.
This research proposal was created for West Virginia University's Integrated Marketing Communications program and proposes a market research plan for Disney's Animal Kingdom theme park.
Allied operates under a set of core values and guiding principles, all of which are critical to the continued success of the company, its clients, business partners and employees.
This analysis of Disney was created by Sahil Kumar, IITB under the guidance of Prof. Sameer Mathur, IIM Lucknow and it has been publicly shared after receiving permission from Sahil Kumar.
The Essence of Cross Venue Promotion on BIG screens for City Marketing
The Internet has changed consumer behaviour dramatically. Are our City and Town centres to become endangered species?
IMC 611 - Market Research & Analysis | The Walt Disney CompanyAshley Santore, M.S.
This research proposal was created for West Virginia University's Integrated Marketing Communications program and proposes a market research plan for Disney's Animal Kingdom theme park.
Allied operates under a set of core values and guiding principles, all of which are critical to the continued success of the company, its clients, business partners and employees.
Launching Krispy Natural : Cracking the product management codeSonora Gaggar
This power point presentation covers a brief case of Harvard Business School on launching Krispy Natural, its position in the cracker industry and SWOT analysis.
Disney Case-Study (Analyzing Consumer Markets)Nikhil Agrawal
Analysis of Disney's ability and success in connecting with its consumers with the help of basic fundamentals learnt in Analyzing Consumer Markets from Marketing Management (Kotler & Keller, 15th Edition) as an assignment during Marketing Internship under Prof. Sameer Mathur (IIM Lucknow)
CONSUMER MARKET STRATEGY
1.KEEP IT RELEVANT
2.EMMOTIONAL AND CULTURAL CONNECT
3.BRAND EXPANSION
4.CUSTOMER SERVICES
5.REALISING MARKET TRENDS AND USE
OF TECHNOLOGY.
PROS AND CONS OF
EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY
This presentation has been created by Kshitij Chaudhari, VIT Chennai, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
7. Disney’s greatest challenge today
Keeping a 90-year-old
brand relevant and
current
Staying true to its
heritage and core
brand values
8. Achieving quality and recognition
“Whatever you do, do it well. Do it so
well that when people see you do it,
they will want to come back and see
you do it again, and they will want to
bring others and show them how well
you do what you do.”
-Walt Disney
16. Disney’s Marketing Campaign
• Focusing on how Disney helps
make unforgettable family
memories
• Featuring real guests throughout
Disney enjoying different rides
and magical experiences
17. Disney’s Marketing Campaign “Let Memories Begin”; Inspired by guests
posting photos online and sharing with friends and family
18. Consumers spend 13 billion hours
“immersed” in Disney brand each year
• 10 billion hours watching programs
on Disney channel
• 800 million hours at Disney’s resorts
and theme parks
• 1.2 billion hours watching a Disney
movie
19. 1. What does Disney do best to connect with its
core consumers?sumers?
20. 2. What are the risks and benefits of expanding the
Disney brand in new ways, such as video games
or superheroes?
Increase in quality
entertainment,
customer’s interest,
trust
Conflicts arise from clash
of heritage versus
innovations versus
relevance
Allows Disney to
leverage properties of
newly acquired
brands to create
sustainable character
brands and new
growth opportunities
Have to ensure customer’s
experience is consistent
across every platform,
come up with new ways to
connect with them
Benefits Risks
21. Summary:
History
Business strategies
Achieving quality and recognition
Connecting with customers
Disney’s website
Disney’s marketing campaign
