SlideShare a Scribd company logo
Walmart is an American multinational retail corporation that
operates a chain of hypermarkets, discount department stores
and grocery stores.
It is the second largest company overall in the world, and the
largest company in the world based onrevenue.
The company works on the strategy of EDLP (Every Day Low
Price) established bythe founderSamWalton.
Walmart signs up celebrities to appeal to
the people.
•Respect forthe Individual
•Service to our Customers
•Striving for Excellence
•Hires localindividuals
•Purchases foodfrom localfarmers
•Donates significant amount of money to local charities through its “Good Works”
program
Treat the Customers
as Boss
Successdepends
on Employees
Embrace New
Technology
10-foot-rule:
“I promise that whenever I come within 10 feet of a customer, I will look him in the eye, greet him,
and ask if I can help him.”
Walmart takes care of its employees by offering them employee
health coverage, better working conditions, and timely wages.
Walmart believes to inculcate new technologies available in the field to better the
experience of customers, and employees. I was one of the first marts to use
universalbarcodeand electronicscannersfor cashregisters.
• Competition
• Lowwages
• Exposure to health hazards
• Poor working conditions
• Disappearing small stores
EvaluateWalmart’snew marketingcampaignand tagline. Did the
companymakethe right decisionto drop “AlwaysLow Prices,
Always.” as atagline?Why or why not?
FROM
TO
Walmart made the correct decision in changing the tagline because of
competition, andsuiting its marketingstrategy.
Walmart does very well when the economy turns sour. How can it
protectitselfwhentheeconomyison therise?Explain.
Unlike it competitors, Walmart has 45% (almost
half) consumables in the product mix.
One analyst said, “Walmart sells what you need to have as
opposed towhat youwantto have.”

• Largest company
• Low prices
• Beliefs / Philosophy


Credits
• https://www.flickr.com/photos/63787581@N07
/26779176785/
• https://www.flickr.com/photos/37739537@N02
/27179337265
• https://www.flickr.com/photos/141349559@N0
2/26059978766/">Edimax112
• http://www.skipprichard.com/wp-
content/uploads/2015/05/bigstock-Belief-sign-
with-a-beautiful-d-81397493-583x361.jpg
• http://www.mechanictomillionaire.com/wp-
content/uploads/2016/05/Epi-204-M2M.jpg
• http://cdn.skilledup.com/wp-
content/uploads/2014/10/writing-philosophy-
whats-your-philosophy-concept-Secondary.jpg
• http://d152j5tfobgaot.cloudfront.net/wp-
content/uploads/2015/05/customer-
relationship.jpg
• http://jhrees.com/wp-
content/uploads/2015/10/AdobeStock_564602
23-employees.jpeg
• http://www.valuegenie.com/wp-
content/uploads/2014/10/problem-solution.jpg
• https://c1.staticflickr.com/9/8765/17121923990
_ba6b3b8fe6_b.jpg
• http://debanked.com/wp-
content/uploads/2013/06/moneyfight.jpg
• http://grapplergourmet.com/wp-
content/uploads/2014/04/market.jpg
• https://mgtvwten.files.wordpress.com/2015/12
/walmart.png?w=650
Createdby ParthShah,IIT Madras,during a marketing
managementinternshipbyProf. SameerMathur,IIM
Lucknow.
Walmart - A brief Study

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Walmart - A brief Study

  • 1.
  • 2. Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores.
  • 3. It is the second largest company overall in the world, and the largest company in the world based onrevenue.
  • 4. The company works on the strategy of EDLP (Every Day Low Price) established bythe founderSamWalton.
  • 5.
  • 6.
  • 7. Walmart signs up celebrities to appeal to the people.
  • 8. •Respect forthe Individual •Service to our Customers •Striving for Excellence
  • 9. •Hires localindividuals •Purchases foodfrom localfarmers •Donates significant amount of money to local charities through its “Good Works” program
  • 10.
  • 11. Treat the Customers as Boss Successdepends on Employees Embrace New Technology
  • 12. 10-foot-rule: “I promise that whenever I come within 10 feet of a customer, I will look him in the eye, greet him, and ask if I can help him.”
  • 13. Walmart takes care of its employees by offering them employee health coverage, better working conditions, and timely wages.
  • 14. Walmart believes to inculcate new technologies available in the field to better the experience of customers, and employees. I was one of the first marts to use universalbarcodeand electronicscannersfor cashregisters.
  • 15. • Competition • Lowwages • Exposure to health hazards • Poor working conditions • Disappearing small stores
  • 16.
  • 17. EvaluateWalmart’snew marketingcampaignand tagline. Did the companymakethe right decisionto drop “AlwaysLow Prices, Always.” as atagline?Why or why not?
  • 19. Walmart made the correct decision in changing the tagline because of competition, andsuiting its marketingstrategy.
  • 20. Walmart does very well when the economy turns sour. How can it protectitselfwhentheeconomyison therise?Explain.
  • 21. Unlike it competitors, Walmart has 45% (almost half) consumables in the product mix.
  • 22. One analyst said, “Walmart sells what you need to have as opposed towhat youwantto have.”
  • 23.  • Largest company • Low prices • Beliefs / Philosophy  
  • 24. Credits • https://www.flickr.com/photos/63787581@N07 /26779176785/ • https://www.flickr.com/photos/37739537@N02 /27179337265 • https://www.flickr.com/photos/141349559@N0 2/26059978766/">Edimax112 • http://www.skipprichard.com/wp- content/uploads/2015/05/bigstock-Belief-sign- with-a-beautiful-d-81397493-583x361.jpg • http://www.mechanictomillionaire.com/wp- content/uploads/2016/05/Epi-204-M2M.jpg • http://cdn.skilledup.com/wp- content/uploads/2014/10/writing-philosophy- whats-your-philosophy-concept-Secondary.jpg • http://d152j5tfobgaot.cloudfront.net/wp- content/uploads/2015/05/customer- relationship.jpg • http://jhrees.com/wp- content/uploads/2015/10/AdobeStock_564602 23-employees.jpeg • http://www.valuegenie.com/wp- content/uploads/2014/10/problem-solution.jpg • https://c1.staticflickr.com/9/8765/17121923990 _ba6b3b8fe6_b.jpg • http://debanked.com/wp- content/uploads/2013/06/moneyfight.jpg • http://grapplergourmet.com/wp- content/uploads/2014/04/market.jpg • https://mgtvwten.files.wordpress.com/2015/12 /walmart.png?w=650
  • 25. Createdby ParthShah,IIT Madras,during a marketing managementinternshipbyProf. SameerMathur,IIM Lucknow.