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Walmart
- 2. • Started by Sam Walton in 1962 • 2nd largest company in the world today,with a revenue of over $400 billion.
- 3. • International expansion began with a store outside Mexico City in 1991. • It has grown to over 3800 international locations,some under a different brand name. Walmart is known as Best Price in India
- 7. • Walmart’s entry in small markets was protested.
- 8. • Lawsuits from employees who complained about poor work conditions,health hazards and pay below minimum wage.
- 9. • Stock price fell 27% from 2000 to 2005 and remained low from 2005 to 2007.
- 10. • Introduction of a highly successful $4 generic drug campaign and several environment friendly initiatives.
- 11. • New campaigns,taglines and aggressive price cuts.
- 12. • Walmart’s strategy of “selling what one needs as opposed to what one wants worked miracles during recession.
- 13. • Today,Walmart has stores in 16 International Markets and serves 200 million customers a week.
- 14. • Loyal Customers • Good Pricing • Prime Locations • Great benefits for full time employees • Efficient Supply Chain • Strong IT backup
- 15. • Unable to adapt • Heavily dependent on Bulk Sales • No success beyond America • Employee issues
- 16. • New economies-India/China/Brazil • Building on Brand Equity • Widening Consumer Base • Presence in Dynamic Product Sectors
- 17. • Intensifying Competition • Stagnation in North America region • Restriction on FDI e.g. India • Rising Commodity Prices
- 18. • Evaluate Walmart’s new marketing campaign and tagline.Did the company make the right decision to drop “Always Low Prices.Always” as a tagline?Why or why not? Ans: Walmart’s new tagline “Save Money.Live better” is a great move.With this new tagline, the company focused on decreasing energy costs, increasing retirement savings, good employee health care coverage, and increased family savings. • Yes,the company did the right thing by dropping the tagline “Always Low Prices.Always” because of the following reasons: •The tagline made the company come across as ‘cheap‘ •This new marketing campaign also enabled Walmart to attract new customers affected by the recession. •It rejuvenated the company.
- 19. • Walmart does very well when the economy turns sour.How can it protect itself when the economy is in the rise? Ans: Walmart can protect itself when the economy is on the rise by the following ways: • Building stronger customer loyalty • Enhancing their Product portfolio • Improving cleanliness and aesthetics in its stores • Adding more amenities to its stores: banks,fast-food restaurant chains • Diversifying: •Developing a new business unit aimed at a customer with a higher budget. •Developing an accessible organic (and healthy) product line.
- 20. • Founded in 1962,Walmart is the 2nd biggest company in the world • Its values are-Respect,Service and Excellence • Marketing strategies include-unbeatable price and vast portfolio • It has a good supply chain but faces stiff competition from Target • Walmart did really well during Recession • It must keep adding new portfolios and expand into newer markets in order to maintain its success.
- 21. • This presentation has been created by Siddharth Suman,ISM Dhanbad,during a Marketing Internship by Prof.Sameer Mathur,IIM Lucknow.