Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
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This presentation was made during an internship under Prof. Sameer Mathur, IIM Lucknow. It covers a case study of Twitter from Marketing Management 15 th edition (Authors- Philip Kotler & Kevin Lane Keller)
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Marketing Management - Case study of Twitter
Jack Dorsey created Twitter in 2006 as a platform to share ideas and information instantly without barriers. Twitter has since grown to over 300 million active users worldwide, becoming an important tool for real-time communication and news. It has had a significant global impact, enabling more free expression and direct connections between public figures and fans. During events like the 2012 US elections and Arab Spring, Twitter played a key role in sharing information.
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- Starbucks realizes high sales through high-quality coffee and convenient locations at affordable prices. It is also the world's largest buyer of Fair Trade coffee.
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Jack Dorsey created Twitter in 2006 as a platform to share ideas and information instantly without barriers. Twitter has since grown to over 300 million active users worldwide, becoming an important tool for real-time communication and news. It has had a significant global impact, enabling more free expression and direct connections between public figures and fans. During events like the 2012 US elections and Arab Spring, Twitter played a key role in sharing information.
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The document discusses Starbucks' integrated marketing communication campaign. It summarizes that Starbucks uses an integrated plan across social media platforms to engage customers. This includes blogs to gather customer feedback, Twitter to answer questions and share information, YouTube for videos, and Facebook to invite customers to events and share comments. The plan also discusses current and future promotional strategies like mobile apps, WiFi, food products, and online ordering to keep customers involved.
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Group 6 presents an analysis of Starbucks, beginning with a brief history:
- Founded in 1971 in Seattle, inspired by Italian cafes and expanded across the US, Japan, and Singapore.
- Currently operates 23,768 stores in over 50 countries, with a mission to inspire communities one person at a time.
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This document provides an overview of Starbucks' history and operations. It begins with the founding of Starbucks in 1971 and outlines its growth over time. The document then discusses Starbucks' mission statement from 1990 to 2008, its commitment to ethics, and a SWOT analysis. It also describes Starbucks' action plan and recommendations to further enhance its atmosphere, increase marketing, and promote healthy products. In closing, it highlights Starbucks' focus on ethical sourcing, social responsibility, corporate governance, community involvement, and satisfying employees.
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Given at the 2010 conference of the Jewish Communal Professionals of Southern California.
Townsquare media powerpoint
Townsquare Media is a leading radio broadcasting and digital media company. It owns over 300 radio stations and numerous digital platforms across the United States. Townsquare Media produces over 500 live events per year and the Insane Inflatable obstacle race which visits 70 cities annually. The company utilizes social media platforms like Facebook and Twitter extensively to promote its radio stations, talent, and events. It has seen 30% average annual growth in digital advertising over the past 3 years.
Social Media for the Campus Progress Journalism Network
The document discusses social media strategies for publications. It begins by explaining the importance of using social media to meet audiences where they are online and share content. It then provides tips on structuring a publication's social media presence including determining key platforms, posting frequencies, and designating staff. The document also offers best practices for social media use including engaging audiences, using hashtags and links, and evaluating metrics. It provides overviews of major platforms like Twitter, Facebook, Tumblr and tips for building an audience through research, SEO and engagement.
Social media
Social media are online platforms that allow users to share content, information and communicate with other users. Some of the earliest social media sites included Six Degrees and blogging sites in the late 1990s. Today, social media has become an important tool for communication, news, and decision making. Popular social media sites include Facebook, Twitter, Instagram, YouTube and WhatsApp. While social media provides advantages like large audiences and brand building, it also poses disadvantages such as decreased face-to-face skills and privacy issues.
The Social Startup: New strategies for a new world
This document summarizes JD Lasica's presentation on social startups given in Krakow, Poland in June 2013. The presentation discusses how the world is changing due to social media and how startups can leverage social strategies to succeed. It provides three ideas for social startup success: 1) having a clear message, 2) enlisting messengers to build a passionate community, and 3) using social media to tell your company's story. Examples are given of how companies like Zappos, Tesla, and others have effectively used social strategies.
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
Connections, Conversations, Conversions
And overview of the evolution of marketing and communications, and how the internet and social media have changed the world of advertising. Tips for social media networking and building trusting relationships that convert in to business.
Dream. Build. Connect.
Dream. Build. Connect. How to use new and traditional media to build a strategic communications plan and campaign A front-page newspaper article about a cause you support is great. An engaged Facebook community can do wonders. But bridge those two communications together, sprinkle in the powerful story of your organization, and you have the potential to enact real change.
This daylong seminar is designed for organizational leaders and leads participants through lessons on how to develop your message, where to tell your story and how to pull it all together into a strategic communications plan and campaign. We’ll discuss how to build an annual communications strategy, how and when to layer in social media, mass media and strategic partnerships.
LEARNING OBJECTIVES: 1. Define strategic communications campaign. 2. Developing core brand messages. 3. Developing a strategic messaging calendar. 4. Developing campaigns to promote an organization throughout the year, to include various public relations and communications methods.
The Digital Realtor
This is an overview of Professional Social Media use, specifically for realtors. This presentation was created and given in coordination with Century 21 Northland
by CherryCityConsulting.com.
Twitter for Business Seminar presented to BIZStreet Spokane
This document provides an overview of Twitter, including statistics about its users, different perspectives on what Twitter is, how businesses can use it, tools that can help manage a Twitter presence, best practices, and resources for learning more. It covers the basics of setting up an account and getting started on Twitter. The summary focuses on the key points about Twitter's purpose and value for businesses.
Social Media Training for Staff
This document discusses social media and its use in museums. It provides quotes from museum professionals on using social media to engage communities and get feedback. It also defines key social media concepts like hashtags, folksonomy, RSS feeds, and the importance of relationships over technology. Additional resources on the topic are listed at the end.
Digital Strategy 101 for #CNMAC13
A 45 minute session, designed to give a few insights into approaching social media more strategically.
Mark Farmer - Social Media for Social Change: Mobilizing Change Online
Mark Farmer - Social Media for Social Change: Mobilizing Change OnlineCanadaHelps / MyCharityConnects
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth Similar to Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller) (20)
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...
Maine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social Media
Tips for a Successful Relay For Life Marketing Strategy
Tips for a Successful Relay For Life Marketing Strategy
Gatewatching 10: New(s) Publics in the Public Sphere
Gatewatching 10: New(s) Publics in the Public Sphere
Social Media for the Campus Progress Journalism Network
Social Media for the Campus Progress Journalism Network
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new world
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...
Twitter for Business Seminar presented to BIZStreet Spokane
Twitter for Business Seminar presented to BIZStreet Spokane
Mark Farmer - Social Media for Social Change: Mobilizing Change Online
Mark Farmer - Social Media for Social Change: Mobilizing Change Online
Recently uploaded
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
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如果您处于以下几种情况：
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◇申请留学生创业基金
留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
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6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Amazing and On Point - Ramon Ray, USA TODAY
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AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationNo Cookies, No Problem - Steve Krull, Be Found Online
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Recently uploaded (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Marketing Management . Case Study of Twitter and questions discussed (Kotler & Keller)
- 3. Global Platform for Public Self Expression & Conversation in real time
- 4. JACK DORSEY “THE MAN BEHIND”
- 5. “I want to make something so simple, you don’t even think about it, you just write”. -JACK DORSEY
- 6. What the advent of television and radio did was to give a small group of people a new way to reach masses. What Twitter did that it captured and recorded history in real time with eyewitness accounts, pictures and thoughts.
- 7. Trend of “@” and “#” started from Twitter
- 9. Twitter as a medium had a huge impact on
- 10. Gave activists a means to: • Share accurate and uncensored information • Connect with like minded people • Quickly disseminate information • Organize street operations
- 11. Today people use to: • Promote a brand or company • Raising money for charities • Breaking News • Follow Favorite Celebrities & TO CHANGE THE WORLD
- 13. •Product Standardization •Product Adaptation •Product Invention •Global Adaptation •Global Distribution •Building Country images and Consumer Perceptions
- 14. to Reach Everyone in the World
- 16. Global Impacts since Inception • Penetratedpopular cultures • Removingtraditionalbarriers & classesapart • Sense of direct connection withfavoritecelebs • Influencingall other mediums • Can bring online revolution in case ofpolitics,occurrence of naturaldisasters&protests
- 18. How does it differ from other Social Media • Usefulness • Ease of Use • Performance • Reliability • Strength of Brand • Advertising options to sellers
- 20. Grow (or Recapture) user base from other trending social media sites. Justify Stock Price while building the business. Resolve One way Communication
- 21. THANK YOU
- 22. Created by Ramit Khurana, Guru Nanak Dev University, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.