Intel changed marketing history by developing an "ingredient branding" campaign in the 1990s that promoted its microprocessors. It launched the "Intel Inside" campaign to build awareness of its family of chips. This was novel at the time as people did not typically consider who made components inside devices. The campaign was a risk but was highly successful, with Intel investing hundreds of millions to ensure the label was seen everywhere. It transformed Intel into a household name brand. More recently, Intel created new consumer-focused products like the Classmate PC for students and Atom mobile chips. While it stopped the "Intel Inside" tagline as products became more integrated, the campaign established Intel as a leading innovator in marketing semiconductor technology to mainstream audiences.

1. MALAYSIAN GRADUATE SCHOOL OF ENTERPERENEURSHIP &
BUSINESS
DEVELOPING MARKETING STRATEGIES AND
PLANS
Case study on
INTEL
submitted to :
Dr. Bidin Chee Bin Kifli
Presented by:
AZHAR NAIMA MUTLAK p14d487f
SHIVAN SALEEM KHALID p15d082f
WIJDAN IBRAHIM ABDULHAMEED p15d088f
AWS SALAH ABDULLAH p15d085f

2. introduction:
Marketing defines:
As per “ Hansen “,Marketing is the process of discovering and
translating consumer needs and wants into product and service
specifications, creating demand for these products and services
and then in turn expanding this demand.
Marketing endeavors to convert customer needs into
production, it is considered as customer satisfying process.
Intel also sucked with “486 chips, Intel created branding
marketing campaign and made history by Put emphasis is on
identification of a market opportunity.

4. Q1: Discuss how Intel changed ingredient-marketing history. What did it do so
well in those initial marketing campaigns?
Brand name is that part of the brand that can be vocalized. At the
same time a trade name can’t be numbers but organization name also be a
trade mark, Intel, never protected their product from their competitors by
product name is known as “486”.
Intel made ingredient branding marketing campaign, they had opt business
named called Pentium and launched the “ Intel inside campaign to build
awareness of its whole family of microprocessors.
Initial marketing Campaigns:
In order to execute the new brand strategy, it was essential that the
computer manufacturers who used Intel processors support the program Intel
gave them significant rebates at the same time included their logo in their
PC Ads.

5. Q2:Evaluate Intel’s more recent marketing efforts. Did they lose something by
dropping the “Intel Inside” tagline or not?
Recently, Intel created the classmate PC - a small, kid-friendly,
durable, and affordable. Intel Processor - based computer intended
for children in remote regions of the world. This part known as Intel
learning series.
Intel launched the Atom processor, the company’s smallest processor
to date, designed for mobile internet devices, netbooks.
Intel Introduced advanced micro processor, the Intel core i7, which
focused on the needs for video, 3-d gaming, and advanced computer
activities.
Yes, they were to stop the tag line because their recent products
predicted the same.

6. Conclusion:
Product, purchaser gets in exchange for his /her money
It can be offered to a market for attention, acquisition, use or
consumption and that might satisfy a want or need.
A product is a bundle of utilities consisting of various product
features and accompanying services.
So Intel also using the product knowledge proper and changing the
features and product according to the advance technology
requirement.

7. Recommendation :.
Things change, even if we don’t want them to. No company operating in the
free market can be successful in perpetuity by delivering the same products
with the same marketing and the same margins. While it is easy and natural
to crave consistency and avoid risk, the changing nature of life and our
environment requires us to change, to adapt, and to take chances in order to
survive.
If one thing distinguishes Intel’s innovative thinking, it is their 1990s strategy
of branding a semiconductor chip as a valuable feature that consumers would
look for when they purchased a computer. The campaign’s two decades of
ubiquity make us forget this now, but at the time it was an incredibly novel
approach to marketing. People bought computers because of the software,
the specs, or a friend’s recommendation. Who cared about who made some
tiny chip inside the box that you couldn’t even see.

8. But with the proliferation of PCs, and with consumers at a loss in trying to
figure out what made one better than the other, Intel saw an opportunity,
and so it took a major risk. Intel’s leadership was convinced this was the
way to grow market share, however, and the company invested hundreds
of millions of dollars in the effort.
Intel also cleverly used its CEO keynote and marketing around the world,
including signage, publications, and live events, to ensure that every CES
person knew about "Intel Inside." Soon, consumers looked for that label
before buying a computer, much in the same way that they look for the
American Dental Association Seal of Acceptance when shopping for a
toothpaste. By marketing itself in that way, Intel transformed into a brand
known to millions of otherwise technology-illiterate consumers. Those
consumers might not have known a motherboard from a mainframe, but
they had "Intel Inside."