Walmart's stated mission is to help customers save money so they can live better, and the document examines whether Walmart delivers on this mission through price comparisons, an analysis of their advertising and policies, and the author's own experiences with the "10 foot rule" at various store locations. While Walmart generally offers lower prices than competitors and aims to provide value, the author found inconsistent customer service across stores.

1. Mission vs. Reality
Brittany S. Perkins

2. Our Purpose
“Saving people money to help them live better was the goal
that Sam Walton envisioned…” (walmartstores.com)
Headquarters Call “Wal-Mart's mission is to help people
save money so they can live better.”

3. All in there slogan
and all around their stores

4. But do they have the lowest price?
$1,398 Low Price?

5. Comparing Prices
Store Product Their Price Wal-Mart Savings
Price
Target Dove Damage $4.99 $4.98 $0.01
Therapy Intensive
Repair Shampoo
25.4oz
Home Depot Scotts Turf Builder $21.98 $19.44 $2.54
14.29 pounds
Best Buy Adele 21 $11.99 $11.88 $0.11
Compact Disc

6. Ad Match Guarantee
 Wal-Mart says they will match any lower priced item
from another store backed up by a Advertisement such
as a circular
 MUST HAVE ADVERTISEMENT! In order to receive
the lower price
Back To School

7. Live Better
 What Wal-Mart means to “Live Better” is by giving
their customers the opportunity to buy things they
wouldn’t normally be able to buy because of the cost of
everyday items
 Dear Wal-Mart

8. Realization
Yes! it is true
Wal-Mart does have lower prices
on everyday items that you can
buy at other retail stores
Wal-Mart does strive to give you
the lower price within reason so
you can live better

9. 3 Basic Beliefs and Values
 Respect for the Individual
 Service to our Customers
 Striving for Excellence
How does Wal-Mart demonstrate these 3 Beliefs and
Values?

10. Respect for the Individual
Wal-Mart recently has added a provision in their
Employee Non-Discrimination Policy for transgender
individuals
This will safeguard workers from discrimination and harassment based
on both gender identity and gender expression
Wal-Mart Stores will double the money it spends with
women-owned businesses and put more money
toward training women in the company
After a lawsuit won in June against discrimination against women
employees

11. Service to Our Customers
 Wal-Mart has teamed with T-Mobile to offer a
unlimited 4G prepaid plan in stores and online
 Free shipping on Walmartstores.com items

12. 10 Foot Rule
 It is also stated on Wal-Mart website that employees
must use the 10 Foot Rule
 At 10 feet employee makes eye contact with customer
 Greets them
 Ask if they need help

13. This is what I experienced
Picture From
http://www.nytimes.com/2007/05/30/business/media/30walmart.html

14. Stores I have Visited and the 10-foot Rule
Store Location 10-Foot Rule?
Hightstown, NJ No
Princeton, NJ No
Flemington, NJ No
Gettysburg, PA Yes!
North Brunswick, NJ No

15. Overall
 Wal-Mart does strive to demonstrate its mission
statement of having low prices for their customers
in order to save money so they can live better
 Wal- Mart also strives to meet their 3 Basic Beliefs
and Values
 Wal-Mart as a whole organization does not
demonstrate the 10-Foot Rule consistently in all
stores but in some of their subcultures

16. Plus
 Wal-Mart communicates to its customers their low
prices with comparison to what they were before
“Rollback” signs
 Able to keep up with the times and change their
policies when necessary

17. Delta
 Customer Service, hold weekly meeting with staff to
remind them of the 10-Foot Rule and have them to
voice any ideas for better service
 Have comparison of prices from each store
 Better up keep of store
 Show ways that they strive for excellence

18. Questions?

19. References
 Logo Picture – http://logomentor.com/walmart-logo
 Employee picture -
http://www.nytimes.com/2007/05/30/business/media
/30walmart.html
 T-Mobile Logo -
http://topnews.net.nz/content/215641-microsoft-
facebook-many-others-support-t-mobile-s-bid-t-
mobile