SlideShare a Scribd company logo
We are spending less time on traditional Media
In the 80’s, u would be exposed to about 700 ads per day
Now, more than 5000 ads per day
They wont even allow u to pee, without an ad
But Think hard, really Hard! Can u name 5 commercials Out of the 5000 that u saw yesterday?? Probably Not!!
? So, in this CLUTTER how do u reach ur people
info@WalkingMedia.in 7 So who are we??
info@WalkingMedia.in 8
info@WalkingMedia.in 9 We are not just a Creative Agency We are not just an innovative agency We are neither just a technology seller We are a result driven Innovative Media Solution provider
We are….
First agency in the world, to offer an innovative, unconventional media for outdoor and indoor promotions We design multimedia apparels like T-Shirt with an LCD Screen and sets of Stereo Speakers with a rechargeable battery backup upto 7 hours. You can play your audio visuals like advertisements, company profile, HD Videos, Product Launches at places like: Malls, Exhibitions, Business Events, Schools/Colleges, etc. Future technologies are integrated with Touch Screen, 3G Telecom connectivity, Interactive Games, etc. info@WalkingMedia.in 11 Concept
Features Plug-in & play ads through USB on 9” T-Shirt LCD Screen Continuous playback time upto 7 hours with display and speakers  High Definition Motion Video &  Stereo Audio system capabilities Best for Outdoor & Indoor Media Publicity for masses Customized T-Shirt design with your brands’ logo printed Compact, User friendly and light weight of less than 2 kgs.  Built-in flash card player, USB Pen Drive Slot, Remote Control Supported by set of multimedia speakers with onfield sound range clarity from 15ft radius Developing synchronization with 3G connectivity, Wi-Fi, Bluetooth, Motion Gaming, Camera 12 info@WalkingMedia.in
7P Benefits Product Innovative, unconventional, multimedia  designed for  your target audience Price Available on Rent with provision of manpower Place Free mobility enables to carry almost anywhere, anytime Promotion One of the best and economical media source to cater multiple brands People Professionally trained and reliable staff Process User friendly interface and simple to operate Physical Evidence Enough space to brand on T-Shirt, front, T-Shirt Back, Cap, Carry Bag, etc. 13 info@WalkingMedia.in
Components T-Shirt: Customized design & color for sizes 32”- 42” LCD Screen: 9” High Resolution with USB slot & Remote Multimedia Speaker: 2 sets of Stereo speakers  Camera & Microphone: Resolution with 380 lines & with inbuilt microphone (being developed) Battery & Charger: 12V 7Ah Rechargeable Battery with 7 hrs backup Circuit System: Unique patented circuit design card Cables: Set of cables to suport LCD sceen, Speakers, Battery, Amplifier Carry Bag: Standard carry bag for batteries, amplifier, uniform & accessories 14 info@WalkingMedia.in
Applications Trade expo Mall & Cinema Multiplexes Retail Stores & Supermarkets New Product Launches Road Shows Airport Public Transport Systems: Bus, Train, Platform Tourist Destinations Hotels & Restaurants Street Display Events International Sports  Movie/ Music Releases College Fests Wedding Parties 15 info@WalkingMedia.in Road Shows Product Launches Mall Promotion Trade Expo Super Market Weddings & Parties
Media & Entertainment: Rs.652 bn, CAGR 14% Source: Economic Times, Mar 2011 & Media Newsline Jan 2011
Inspite decent growth rate… High entry barriers in Media & Telecom Department of Telecommunications  (DoT) Ministry of Information & Broadcasting (MIB) Ministry of Communication and Information Technology (MCIT). FDI & FII limitations and policies Continuous Technologies Upgradation 4G, 3G & 2G Services Digitalization of Cable Service (CAS) Head-end in the Sky (HITS) Internet Protocol Television, and more… Tough competition from Media Giants But…at the end of the day, enough room for  Unconventional Media Platforms like us… Source: Media Newsline& IBEF
Environment Impact Social Applications in: Rural Sector: Literacy Programmes Awareness Campaigns for: Anti Tobacco AIDS Cancer Education: Schools Institutions Universities We had conducted awareness projects at Schools for Tulsi Plantation info@WalkingMedia.in 18
Future Implications The future technologies could be enabled with Touch Screen Features Camera & Microphone System Wi-fi Connectivity 3G Spectrum Module with HSBA integration Interactive Gaming Connectivity Future Applications  Medical applications Travel & Tourism: information for prime destinations info@WalkingMedia.in 19
Let’s Explore the other side of Media info@WalkingMedia.in 20

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Walking Media Profile

  • 1. We are spending less time on traditional Media
  • 2. In the 80’s, u would be exposed to about 700 ads per day
  • 3. Now, more than 5000 ads per day
  • 4. They wont even allow u to pee, without an ad
  • 5. But Think hard, really Hard! Can u name 5 commercials Out of the 5000 that u saw yesterday?? Probably Not!!
  • 6. ? So, in this CLUTTER how do u reach ur people
  • 9. info@WalkingMedia.in 9 We are not just a Creative Agency We are not just an innovative agency We are neither just a technology seller We are a result driven Innovative Media Solution provider
  • 11. First agency in the world, to offer an innovative, unconventional media for outdoor and indoor promotions We design multimedia apparels like T-Shirt with an LCD Screen and sets of Stereo Speakers with a rechargeable battery backup upto 7 hours. You can play your audio visuals like advertisements, company profile, HD Videos, Product Launches at places like: Malls, Exhibitions, Business Events, Schools/Colleges, etc. Future technologies are integrated with Touch Screen, 3G Telecom connectivity, Interactive Games, etc. info@WalkingMedia.in 11 Concept
  • 12. Features Plug-in & play ads through USB on 9” T-Shirt LCD Screen Continuous playback time upto 7 hours with display and speakers  High Definition Motion Video &  Stereo Audio system capabilities Best for Outdoor & Indoor Media Publicity for masses Customized T-Shirt design with your brands’ logo printed Compact, User friendly and light weight of less than 2 kgs.  Built-in flash card player, USB Pen Drive Slot, Remote Control Supported by set of multimedia speakers with onfield sound range clarity from 15ft radius Developing synchronization with 3G connectivity, Wi-Fi, Bluetooth, Motion Gaming, Camera 12 info@WalkingMedia.in
  • 13. 7P Benefits Product Innovative, unconventional, multimedia designed for your target audience Price Available on Rent with provision of manpower Place Free mobility enables to carry almost anywhere, anytime Promotion One of the best and economical media source to cater multiple brands People Professionally trained and reliable staff Process User friendly interface and simple to operate Physical Evidence Enough space to brand on T-Shirt, front, T-Shirt Back, Cap, Carry Bag, etc. 13 info@WalkingMedia.in
  • 14. Components T-Shirt: Customized design & color for sizes 32”- 42” LCD Screen: 9” High Resolution with USB slot & Remote Multimedia Speaker: 2 sets of Stereo speakers Camera & Microphone: Resolution with 380 lines & with inbuilt microphone (being developed) Battery & Charger: 12V 7Ah Rechargeable Battery with 7 hrs backup Circuit System: Unique patented circuit design card Cables: Set of cables to suport LCD sceen, Speakers, Battery, Amplifier Carry Bag: Standard carry bag for batteries, amplifier, uniform & accessories 14 info@WalkingMedia.in
  • 15. Applications Trade expo Mall & Cinema Multiplexes Retail Stores & Supermarkets New Product Launches Road Shows Airport Public Transport Systems: Bus, Train, Platform Tourist Destinations Hotels & Restaurants Street Display Events International Sports Movie/ Music Releases College Fests Wedding Parties 15 info@WalkingMedia.in Road Shows Product Launches Mall Promotion Trade Expo Super Market Weddings & Parties
  • 16. Media & Entertainment: Rs.652 bn, CAGR 14% Source: Economic Times, Mar 2011 & Media Newsline Jan 2011
  • 17. Inspite decent growth rate… High entry barriers in Media & Telecom Department of Telecommunications (DoT) Ministry of Information & Broadcasting (MIB) Ministry of Communication and Information Technology (MCIT). FDI & FII limitations and policies Continuous Technologies Upgradation 4G, 3G & 2G Services Digitalization of Cable Service (CAS) Head-end in the Sky (HITS) Internet Protocol Television, and more… Tough competition from Media Giants But…at the end of the day, enough room for Unconventional Media Platforms like us… Source: Media Newsline& IBEF
  • 18. Environment Impact Social Applications in: Rural Sector: Literacy Programmes Awareness Campaigns for: Anti Tobacco AIDS Cancer Education: Schools Institutions Universities We had conducted awareness projects at Schools for Tulsi Plantation info@WalkingMedia.in 18
  • 19. Future Implications The future technologies could be enabled with Touch Screen Features Camera & Microphone System Wi-fi Connectivity 3G Spectrum Module with HSBA integration Interactive Gaming Connectivity Future Applications Medical applications Travel & Tourism: information for prime destinations info@WalkingMedia.in 19
  • 20. Let’s Explore the other side of Media info@WalkingMedia.in 20