Geltar Advisory provides unique media solutions that integrate content and technology with viable business models. It aims to turn media dreams into reality by utilizing professional talent in content, broadcasting, and ICT. Key services include providing a "one stop shop" for content creation through digital delivery and monetization, and advising on concepts, technology, and content development for new and traditional media. The value proposition includes business expertise, proof of concept studies, business plans, implementation support, and ongoing information.

1. GELTAR ADVISORY (MEDIA) SPECIALISTS FROM CONCEPT TO CONSUMER

2. Vision GELTAR ADVISORY (MEDIA) services provide unique solutions that integrate content and technology with a viable business models. GELTAR ADVISORY has the ability to turn all your media dreams into reality. GELTAR ADVISORY will achieve this by utilising the best professional talent in content, broadcasting and ICT. The core team consists of:- Ric Godhino. Debbie Thwaites.

3. Mission Mission Statement Providing a “one stop shop” from the creation of content to the final digital delivery platform AND monetization of the product/service. To advise and suggest concepts and technology in both traditional and emerging new media to expand the reach and range of your offerings. To provide guidance and hands on experience in developing content for electronic distribution. Develop a network of media professionals and stakeholders that ensure success of your initiatives. Providing an “holistic” approach that will ensure best value for your money. To produce a solid, workable business plan that is tailor-made for your business.

4. Values Making Money Geltar Advisory will be innovative in creating a business model that works for you. Boldness Geltar Advisory, with its in-house talent will help you harness and exploit the emerging African Broadcast market and all new media by providing a strategy that rests on entrepreneurship and diversification. Geltar Advisory will persistently and proactively anticipate and solve strategic challenges. Creativity In the constantly changing media world, the capacity for self-renewal through the creation of alternative solutions is a decisive competitive advantage. Creativity is much more than just a recurring theme at Geltar Advisory it is a daily way of life. Gellar Advisory will ensure that your products and brands be forerunners in their fields and that they are acknowledged as the best and most profitable. Independence Geltar Advisory is an independent Consultancy company that will ensure that all your needs are our top priority.

5. Who We AreRic Godinho – Managing Partner 30 years experience Key Areas of Performance Strategy formulation / management consulting Broadcast and New Media Data Operations and Facilities Experience Bullet Points Mnet/Multichoice/Orbicom/Irdeto part of the founding team Part of MTN/M-cell start up team Launch team DSTV Africa and Europe, 7 years in Italy 1995-2002 Max TV bid Satellite subscription TV 2006 Projects for ICASA since 2008,2009,2011 Telkom Media due diligence, research and business plan 2008 – 2009 Over 30 years ICT experience including SITA, SA Breweries, Data Trust, Q-Data,Tele+ Italy CTO. Management Consultant including Media Startups. Telkom Projects, Broadcast and Contentconsulting as an associate of PWC 2004-2011

6. Who We AreDebbie Thwaites - Associate 35 years experience in the entertainment and broadcast industries Key Areas of Performance Content formulation Executive Producer – variety of different genres Broadcast – trouble shooting productions Setting up and managing large productions Acquisitions, distribution and sales Trouble shoot and consulting on content and productions Working in Africa (East, West and South) Experience Bullet Points Variety of television productions including iconic brands such as K-TV MD of variety of listed companies including ZSE TV, Sasani Studios and Chris Fellows Series Producer (SABC 3, ETV, Mnet) production Executive Producer (Variety of productions including Pan African Malta Guinness and Guinness TV) Free-to-Air bid Satellite subscription TV, children’s channel Content consulting (SABC and Telkom Media Head of Content (SA Direct )

7. Value Proposition Business Expertise Proof of Concept Provide a feasibility study that will be true and accurate that will help you assess the viablity of your business venture. Business Plan Provide a business plan that dovetails with the proof on concept, within time and on budget. Provide a business plan presentation that will encourage investors. Implementation Set up structures and process that will ensure the successful implementation of your business plan. Ongoing support Provide ongoing support if and when required. Up to date information Geltar Advisory will provide a service where you will constantly be updated on any information that is pertinent to your business.

9. Broadcasters

10. Marketers and Advertisers

11. Private and Public Corporations

12. Digital Platforms ( free and pay)

13. Viewers

14. Listeners

15. Public places ; private networks

16. Households

18. Market Summary The Past - African and specifically South African Market Have lagged the 1st world by 5-10 years with the exception of mobile phones and prepaid billing. Monopolies both in Telecoms and Broadcast have in general provided low quality (content, service and bandwidth) at very high prices. The Present (Africa) Competition in South Africa (most developed) has caused large monopolies to revise their pricing reluctantly. Digital revolution in Africa has started with virtually all countries rewriting regulations and many governments welcoming competition. Legacy Media players are slow to react to the demand for lower prices, better quality and first-class service delivery. Africa has weathered the economic downturn well and most countries project 6% growth or better with rapid growth in the lower income groups.

19. Market Summary The Future Great strides in 2nd generation digital technology has greatly reduced the cost of distribution and barriers to entry – Opening the floodgates. As an example; TVHHs in Africa is doubling every 5 years. Some markets Mobile Phone penetration rival that of the 1st world. Successful soccer world cup renewed African pride and fuelled demand for quality African Sport. The Reality genre is becoming an ever increasing driving force in programming (consumers wanting to see themselves) generating massive appeal at relatively low cost . Mobile operators and global players like Diageo and Airtel are stepping up their sponsorship spend in TV and Sport. Social media and micro banking via the mobile phone is set to take off. Instant messaging and SMS is growing exponentially in the region creating new advertising and sponsorship opportunities . The National broadcast offerings will remain poor and premium content will remain expensive and inefficient on old technology. According to Standard banks projections it’s African Financial Inclusion Strategy will contribute roughly 27.4 million additional customers, by 2015. (The FI market is best represented by a standard definition of the LSM 4-9 grouping. This equates to roughly 180 million people, with key markets in terms of size being Nigeria, Tanzania, Kenya, Uganda, Ghana and Zambia.

20. Opportunities Integrate and embed New Media offerings into the traditional Media Value Chain providing our customers with a unique fully encompassing value proposition. Leapfrog the legacy competition by providing this integrated service cheaper, better and quicker. Capture the borderless consumer through social media, blogs and emerging New digital Media. Monetize premium content by distributing in multiple digital formats on multiple digital distribution platforms for both B2B and B2C offerings. Target the huge growing working class of Sub-Saharan consumers, most of which who are “digital virgins” with sponsored and affordable pay as you go offerings. Partner with the wave of new market entrants and established businesses in the region to deliver their targeted messages digitally.