BEP View of TV

Brands and Content Production Adding value in a changing TV landscape Madrid, Fall 2009

Agenda – key message. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology changed everything 0101010101010101010101011101101010101 0 0011010101010101011010110101010101101011 CONVERGENCE 0101010101010101010101010100001011001010101010001111001010101010101010101010 Manage scarcity Manage abundance Scheduling / Programming Broadcasting / Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Convergence leads to a new kind of competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content convergence Distribution convergence

...as shelf-space for audio-visual content increases ,[object Object],[object Object],[object Object],[object Object],[object Object],TV TV TV TV Cable / PayTV TV TV TV

Content owners will capture the big screen. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

...from print media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

...from the music industry ,[object Object],[object Object],[object Object],[object Object],[object Object]

...new platforms and aggregators. ,[object Object],[object Object],[object Object],[object Object],Broadcast / Cable

...from consumer electronics ,[object Object],[object Object],[object Object],[object Object]

The 3/4 screen model mastered. ,[object Object],[object Object],[object Object],[object Object],Content / Brand

...from game consoles. ,[object Object],[object Object],[object Object],[object Object],[object Object]

...from hardware manufacturers. ,[object Object],[object Object],[object Object],27inch LED /16:9

And of course the smartphone front. ,[object Object],[object Object],[object Object]

A st r ong umbrella brand becomes indispensable. Aggregation Platform Hardware Platform ,[object Object],[object Object],[object Object],[object Object],Target audience Limited space available

Channel orientation becomes important. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Children Sports News Fiction Politics Music Household DTT channels Target Orientation Client Product Spain

In the new world clients matter, not topics. ,[object Object],[object Object],[object Object],Sports Males 16-36 Sports within new brand (not exclusive) Open to any theme . Flexible Orientation Competition Product Client

Invest in new value added activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data aggregation / CRM High value added Low value added Own Production Branding / Platform management Content sourcing Programming / Scheduling Broadcast / Distribution IP / Rights Orientation / Filter Knowledge / Data

The brand at the core, some ideas for revenue New channel brand (male oriented) Blog ads subs Catch - up free premium Events tickets syndication Mobile premium free ads

The nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BEP View of TV

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