This document outlines the strategies and operations of a company that produces electronic products. It discusses the company's goals of innovation and unique product creation. It describes focusing on employees through training and growth opportunities. It also covers analyzing customer needs, installing products, key product features, strengths, weaknesses, opportunities, threats, marketing formulation, and specific marketing strategies like advertising, partnerships, and customer service. The overall document provides an overview of the company's strategic management approach.

1. STRATEGIC
MANAGEMENT

2. Pine - Apple

3. Tokay
….NEW BORN
Projector T.V

4. Introduction
 Our company was established in 2013
 Our company is futuristic
 New technology and innovation is our goal.
 We are here to create unique products.
 Our company deals in electronic products

5. Resource Management
Back bone- Employees:
 Better Employment, Training, Work Culture, Product & Service.
 Growth opportunities, Salary, Timing, Loyalty Programme &
promotions.

6. Resource management
 Role of Senior Management should be more active
 To Provide opportunities for senior & experience people rather
than entertaining inexperienced.
 Run some better promotion activities which customer would
really like.
 Quarterly RTP and ATP.

7. What do customer need in
the product
 A customer needs a reasonable product
 Easy to use
 Compact product
 Look of the product
 Durability
 Portability
 Latest technology
 Less space used by the product

8. Installation of the product
 The set top box will be installed on the ceiling with the help of a
wall mount bracket.
 Our technicians will adjust the set top box depending on the
customers choice.
 The dish would be installed by our technicians outside the house.
 All the 4 speakers would be installed depending on customers
choice of location.
 White wall will act as a screen.

9. Features
 Wi-Fi
 Antenna
 Single remote
 In built DTH set top box.
 Gorilla glass protection
 Portable adaptor
 Wireless speakers- Qty 4 ( 1000 watts )
 500 GB space on cloud with recording facility
 Computer connectivity
 Internet Connectivity

10. Features
 Adjustable screen size-(32”,37”,40”,42”,47”,5”3,55”) inches.
 Adjustable color Effects
 Adjustable People sensor (stand by Function)

11. Strengths
 R&d –compact chips, changed the definition of silicon
 Patent product
 Skilled engineers
 Resources- working capital of the company is huge
 Ample suppliers

12. Weakness
 No USB connectivity
 No DVD player connectivity
 Gaming console connectivity
 Employee information leakage
 Cost of production is high

13. Opportunities
 Monopoly in the market
 Huge profits can be earned
 Enrichment and value added services
 Market demand is high
 E Commerce
 100 % Market acquisition(domestic market)
 Tapping the international market

14. Threats
 Middle class cannot afford the product
 Technology can be copied
 Product substitution
 Decrease of our targeted customer
 Improper functioning at distributer level and delay from the
supplier

15. Marketing formulation
 We want to pioneer into digital segment
 One stop solution
 All metro cities launch
 Initial 3 months expecting 30 % of sale
 6 month awareness of the product by advertisements,
promotions.
 Tie up with major companies
 After launch we are working for consumer feedback

16. Marketing strategies
 Launching of the product on 14th Feb in all major metro cities.
 Advertisements on specific channels(sports and movies) and
print media(like news papers,magzines), community page on
social sites.
 Tie-up with major companies in DTH services
 Tie up with local retailers
 1000 customers will be getting special offer price.
 Festive offers

17. Marketing strategies
 After sales service
 3 years of warranty
 Easy monthly installments available
 Product available on online sites and electronic stores
 24/7 customer service centre
 Our product reviews on major tv shows such as gadget guru.
 Sponsoring in major sports events.

18. THANK YOU